The Year in Review: 2021 by ExpandX

The Year in Review: 2021 by ExpandX

 

We are about to conclude 2021 as a very challenging, resourceful and successful year for us at ExpandX – expandx.com!

We have stretched our services reach even further, successfully serving clients from UK, Italy, Spain, Greece, Switzerland, Bulgaria, United Arab Emirates, Egypt, Qatar, Singapore, USA, Canada, The Netherlands, Germany, Israel, Russia, France, Turkey, Austria, Slovakia, Malta and other counties.

That is truly inspiring indeed!

We have served more than 20 types of industries, both B2B and B2C. We have engaged in exciting projects at SMEs, Start-up, Enterprise levels, and have further developed the professional delivery of all our major service lines through continuous investments in know-how, technology and education.

In 2021 we extensively delivered on the following service lines:

  • Websites development
  • e-Commerce and e-Shops development
  • Social Media Marketing Management
  • Video Marketing and Video Ads Professional Editing
  • Digital Ads Management and PPC
  • Content Marketing
  • Creative
  • Design (Web, 3D, Print)
  • Copy-writing (in 5 languages)
  • Branding and Brand Management
  • SEO
  • Marketing Strategy and Consulting
  • Sales Strategy and Consulting

We have helped many businesses create, grow and develop their digital assets, which all results in expanding their commercial activities and reaching out new target audiences and markets.

You can read some of the new reviews and testimonials added by our clients and review recent projects here: https://clutch.co/profile/expandx-marketing-web

We are also humbled by all the awards our team have won!

  • Award 2021 – Awarded Rank #13 (among 1000+) at the Global Leaders in Advertising and Marketing ranking of The Manifest
  • Award 2021 – Top advertising agency (New York City) – among Top 100 Advertising Agencies in New York City
  • Award 2020 – Top B2B Services Provider – Top B2B Developer (Web & Marketing) for the Year 2020
  • Award 2019 – Top marketing agency – ExpandX Marketing & Web winner of the 2019 Global Leader Awards

We are forever grateful to all our clients, partners and team for all the trust, efforts and hard work put in all the projects we embarked on in 2021!

We also have very exciting news for the new year which we will be sharing in January 2022!

We wish you health and business prosperity! Stay tuned…

 

ThanX

ExpandX Marketing & Web

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What should you plan for your Digital Marketing Strategy in 2022?

What should you plan for your Digital Marketing Strategy in 2022?

 

This article is going to talk about Digital marketing strategy and what you should plan for your Digital marketing strategies in 2022. Digital marketing has been around since the internet first started, but it is only now becoming a focus of businesses ever since more people have joined online social media platforms. It works with many different types of websites from Google, Facebook, LinkedIn, Twitter, and Instagram. Digital marketing requires careful planning from your company before jumping into this type of advertising because there are gains and losses that come with it.

In order to gain an advantage over your competitors, Digital marketing is the way to go. Digital advertising lets your business have a higher level of reach, interact with potential customers, and get insight into customer behavior, which helps you know what they want to serve them better in the future. Digital marketing has definitely become an essential part of companies’ strategies in 2021, but what does Digital Marketing Strategy look like in 2022? Let’s find out.

 

Digital Marketing in 2022:

Digital marketing is a crucial part of any business plan. Digital marketing in 2022 will be even more important. Digital marketing started out as a way for businesses to use technology to better connect with their potential and current customers.

Still, it has evolved so much over the past decade that many have come to see digital marketing as its own industry. Digital Marketing Consultant Jonathan Weber said, “As digital technologies proliferate throughout society, they become increasingly intertwined with culture and society.”

 

Digital Marketing in 2022 should help you reach a larger but targeted audience in a short time:

Unlike organic reach, using marketing channels, you can reach your potential customers with ease and in no time. Digital Marketing channels are paid marketing that you can promote your business across different social networks.

Digital marketing is a way in which companies and individuals can reach potential clients through Digital Media such as the Internet, Social Networks, Mobile Phones, Web TV, and Digital TV. Digital marketing delivers faster returns when it comes to ROI [return on investment].

Digital marketing has become a phenomenon that people can’t miss out on. Digital marketing will continue to be used by companies and marketers to connect with potential customers and boost their sales in 2022 as well as during the next decade.

Digital Marketing Channels:

Digital marketing evolved from online marketing into something bigger. Digital marketing is marketing that uses digital technologies, like the internet or mobile devices, to reach your target audience and convince them to buy your product or service.

Digital advertising takes many forms, including display ads, email campaigns, videos on social media sites, search engine optimization (SEO), search engine marketing (SEM), and many more ways of reaching your customers.

 

Digital Marketing in 2022 is all about mobile marketing:

Digital marketing efforts are becoming more focused on mobile devices. Digital marketing use on mobile devices is currently 10x higher than it was just a few years ago.

The digital landscape has continued to evolve, and the way that people use their mobile devices has become increasingly diverse. Digital media consumption habits, such as browsing content, shopping for products and services, watching videos, and playing games, have all shifted from desktop computers to mobile devices.

Digital marketing strategies are evolving to reflect the new digital reality where consumers seek information and connect with brands through mobile devices.

 

To succeed in 2022, you need to be active on Social media:

 

Social media has become more popular than any electronic media, and if you wish to excel at marketing your brand, you should learn to make it work for you. Using social media to market your brand or service should be part of your Digital Marketing.

 

Conclusion:

Digital marketing is all about making your brand noticeable through Digital Media. Digital marketing uses digital technologies to deliver promotional messages or build relationships with customers or stakeholders. Digital marketing in 2022 will be more targeted and personalized.

It makes it easier for businesses to get their brand or product seen by consumers, and Digital Media is the way this marketing has been achieved. Digital Marketing will continue to be used by companies and marketers to connect with potential customers in 2022 and onwards.

 

ThanX

ExpandX Marketing & Web

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FREE Marketing Strategies Booklet?

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5 Marketing Tips for E-Commerce Businesses In 2022

5 Marketing Tips for E-Commerce Businesses In 2022

 

Digital marketing and, in general, online marketing is growing in complexity, and it is becoming more and more challenging to do things by yourself. Digital ecosystems like Amazon and Google provide many tools for Digital marketers, but selecting the right tool can be complex.

In this article, we will talk about what we believe are the “must-haves” when you are developing your Digital Marketing strategy in 2022 and how Digital marketing in 2022 will look like for eCommerce businesses.

 

1. Have an engaging, functional, modern, informative, and minimalist website

It is important to have an engaging and modern website in 2022. Digital Marketing has been around for quite a while, Digital marketing agencies are very experienced, and there will be no room anymore for poorly designed websites.
The engagement of users on the website should be the top priority in order to increase customer satisfaction and improve user experience.

The layout of your website, call-to-action, and general user experience is very important.
The Digital agencies you are working with should know how to design a good website for Digital marketing purposes. You can also do it by yourself, but make sure they know mobile-friendly websites since mobile internet usage is growing faster every passing day.

2. Create and communicate a good marketing mix:

In 2022 your focus should not only be on a single item. You should create harmony among different things to help you achieve success.

As an eCommerce platform in 2022, make sure you have a competitive edge:

Price (stay competitive at least at the beginning or during Promo periods):
The easiest way to convince someone to buy your product is to ensure and show them that you are selling the same quality product at a lower rate. That’s how you will garner trust among your potential customers. The idea here is to create a comparison between products of similar quality and show that you are offering the same product at a lower rate. Digital marketing is one way to communicate this message effectively. You can also use content marketing or PR to help spread the word about it. However, this can be hard, especially when you are competing with giants.

Promotions:
You can compensate for the price by offering something extra, like free batteries or better customer service. Digital promotions are not only more effective for this but also easier to control. Digital marketing is the best way to showcase this message. If people know that your company or product has an excellent track record in rewarding customers with special offers, then they are likely to trust you more and might even be compelled to purchase from your brand.

Unique Products with Added Value:
To become a better and well-known e-Commerce business in 2022, you should research and offer better and unique products. e-Commerce products can be changed or edited whenever needed, unlike other product types. Digital channels are the best way to advertise amazing products. Digital marketing is relatively inexpensive and should be used to bring customers in with the uniqueness that you offer. Digital marketing strategies will help to get your targeted customers involved in what makes you different, which should lead them to purchase.

Marketplace or own eCommerce Store:
It is debatable whether to sell on Amazon, eBay, or Facebook marketplace or even make your own eCommerce site in 2022. Well, this was a debate of the past. In our opinion, sell wherever you can.

 

3. Be consistent with your content strategy mix (text, visuals, video – embrace it all)

 

An effective content strategy helps you communicate with your customers in a more relevant and consistent way. Digital marketing is all about consistency, but only when it’s done right. Digital channels are the most important ways for businesses to get their message out.

Digital content goes beyond just email, social posts, or website pages; it includes everything that can be found online – even things that aren’t directly associated with your brand. Digital content is any type of media that has been digitized, anything from a blog post to a picture on Instagram.

 

4. Mix paid and organic content to develop your marketing funnel:

Developing a marketing funnel is crucial to any Digital Marketing strategy. A well-thought funnel will guide you up the tiers, which will maximize your investment and increase customer satisfaction.

Building a consumer-friendly website with engaging content is step one of any Digital Marketing strategy because it puts your product or service front and center in front of potential buyers (and your potential competitors).
Creating an effective Digital Marketing funnel with the right mix of paid and organic content (or native advertising) is crucial to creating a good Digital Marketing strategy in 2022.

Investing too much money in one channel will not give you satisfactory results, neither will be investing too little in another. Both are equally bad Digital Marketing strategies.

 

5. Re-target your prospects and develop minimum Customer Service Management Standards

 

One common problem with e-commerce businesses is that they are too egoistic. They focus on how much money they will make but forget about the customer’s experience, which is very important for higher conversion. Make a set of rules for your eCommerce business and stick to them. Make them customer-centric without hurting your business.

In conclusion, the best of 5 Marketing Tips For E-Commerce Businesses In 2022 is to stand out from the crowd. The competition online is fierce, but you can score big if you establish yourself as unique and customer-centric.

 

ThanX

ExpandX Marketing & Web

By the way, did you DOWNLOAD our

FREE Marketing Strategies Booklet?

Download HERE

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The 8 Most Important Website Development Trends and Tips of 2021 | Part 2

The 8 Most Important Website Development Trends and Tips of 2021 | Part 2

Nowadays businesses, organizations and instructions of every kind need to stay up to day with all the website development trends in order to be able to communicate effectively, to engage, and to build relationships with their audiences.

This is continuation of the first article we published on this topic. You can read it here.

Simplify

A major issue with old website design is that there are too many elements going on at the same time at the same screen.

That leads to one thing – chaos in the brain of the website visitor caused by too many choices of information available and tons of content he is not ready to consume yet.

From implementing ads to pop-ups asking the user to accept cookies, sign up for an email newsletter, or even to display yet another promotion or offer, the verdict from users is clear:

Less is more and the proof is in how much more efficient minimalist websites are at achieving marketing end goals. Whether it is to sell a product or complete a sign-up process, less is more when it comes to website design in 2021.

Emotions and Engagement

Websites not only need to deliver information, but they also need to add value to a user’s experience while they browse it.

Websites are digital assets that need to engage on a number of points with your website visitors.

One of the most important elements of storytelling, UX, UI and the effective marketing funnel is to get an emotional response from your audience and, in this vein, website development trends are beginning to emphasize customization and niche appeal in order to fulfill this extremely important need.

Marketing and Sales

Web products, digital assets and website are often made with one single goal – to monetize the traffic that reach them.

Websites are not only portals where information can be found but they are also increasingly frontline “sales representatives”, “consultants” and even “customer service agents” for their respective brands.

To fulfill this need businesses need to apply certain tools and mechanisms while building their websites. When it comes to e-commerce website for example and online shops there is a certain set of marketing and sales tools that needs to be implemented in the website in order to create the best experience for the customer. There are many cloud-based technologies which are offering various scalable solutions for different types of websites.

SEO

SEO is still as important as ever but it is also broader than let’s say 10 years ago. What SEO was in back in 2010 is not what SEO is in 2021.

Not only do your blog posts (if you don’t have one you should consider that as soon as possible) need to be SEO optimized as well as any other text, but also your images, videos, digital assets and other website elements.

It is also important to cross-link and do SEO for other digital assets that are indirectly associated to your website too.

Visual search (along with video and voice) is also becoming one of the fastest-growing ways that users find information on the web and that means that websites with proper image SEO will win out over those that don’t even bother or that have a poor effort in this area.

Your website needs to have the right SEO infrastructure when once build and also to have the monthly SEO activities that will rank it higher within a certain portfolio of key words.

 

ThanX

ExpandX Marketing & Web

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The 8 Most Important Website Development Trends and Tips of 2021 | Part 1

The 8 Most Important Website Development Trends and Tips of 2021 | Part 1

Nowadays businesses, organizations and instructions of every kind need to stay up to day with all the website development trends in order to be able to communicate effectively, to engage, and to build relationships with their audiences.

Some of the fastest-changing fields out there related to the websites creation and website development are website design, UX, UI and functionalities, content marketing strategies and digital marketing trends implemented in the web development processes.

Not only does websites development involve the functioning of an online portal that attracts visitors (no matter the service or products offered) but also it is about what users visit the website for, what they need, want, engage with and expect from that experience and value available on a certain website, landing page or web portal.

It all comes down to how they engage with and “consume” the content available on your website, your digital assets, resources and digital presence.

We live in times when competition for user’s (market audience) attention and engagement levels has never been so difficult and intense. Towards that end, there are seven major trends emerging in 2021 that we’ve identified to help you take your website development to the next level as well as keep it on-trend.

Visual Storytelling – Show, Don’t Tell

Show, Don’t Tell – that is everything this point is all about. Overcomplicating, overwriting and bombarding the users with written information is not always the best one can do with the 3-5 seconds available (on average) for the website to catch and keep the attention of a new website visitor.

Choose images that connect with your audience and also don’t be too direct in self-promotion with the overall key content and messages on your website.

Visual storytelling elements for websites development and in digital marketing activities are more important now than ever before.

From storyboards to Instagram stories to YouTube videos, conveying your brand’s identity, purpose, and end goal through visual storytelling utilizes the vast digital media resources at your disposal thanks to social media and the Internet.

Whereas commercials and other visual elements were massively expensive to produce in the past, now they are quite common with digital agencies specializing in helping tailor-made content to a website’s needs too.

Mobile & Responsive web design

On average, people are spending 5 hours on their smartphones a day. And some others even more.

More than half of smartphone users have discovered a new company service or product when searching on their smartphones, so the conclusion is that having a mobile-friendly website in 2021 isn’t just a good idea – it’s imperative. A study carried out in 2020 shows that on average 67% of all web traffic is done on mobile devices.

One of the best things about having a mobile-friendly website is that you can reach a wider audience. Responsive websites make online sharing simple and so your web visitors are more likely to share on their social platforms. Additionally, mobile-friendliness is a ranking symbol on Google. That means that mobile-friendly websites appear higher in search results and is good for your website SEO.

Brand, Value Proposition and Core Message alignment

In many ways, digital marketing efforts have treated website development, marketing campaigns, and social media initiatives as largely separate elements of an overall package.

Yet, in 2021, brands are realizing the massive potential of harnessing a unified approach through these various channels to not only tell a story, as described above, but also to craft a company’s public persona and image.

Once you build your sales or marketing funnel you inevitably need to plan where all the campaigns will lead to – most probably your website or a landing page. There should be a fine consistency between all that and it should not be only the marketing campaigns but also the website that “convert” the traffic into quality leads once you have worked on the branding, offer, CTA, engagement, value proposition and the core message alignment.

UX/UI

User experience and user interface design considerations are moving to the fore in 2021 as more and more people use websites for everything from video conferencing to online education and beyond.

One noticeable area where this trend is prominent is the shift on the part of many websites and apps to offer a “dark-themed UI.” This basically inverses the colors and tones down the white and blue light emitted on-screen thus making for what some users feel is an easier and friendlier reading experience.

The quality of your content, the beauty of your graphic design, and the reputation of a company matters little if a website is clunky and hard to navigate.

Your homepage is the first opportunity to engage consumers. While you don’t need to include everything on the homepage, it does serve as the main access point for your message, branding, and site navigation.

Try to keep any written content as simple and concise as possible. Some web designs work well with a screenshot of information, while others are gravitating toward long scroll designs. Choose the homepage design you need, but always place the most important content (sales language, CTAs, etc.) near the top where users will see it immediately.

We will reveal the next 4 most important trends and tips for website development in part 2 of the article. Stay tuned… 

 

ThanX

ExpandX Marketing & Web

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