A recent report by GoodFirms, based on feedback from 411 businesses across 25+ countries, presents detailed insights into the role of user experience (UX) design in the development of mobile applications by startups.

UX is a Core Success Factor

The survey found that 88% of participants rated UX as “extremely important,” with an average importance rating of 4.86 out of 5. The research identifies UX as a central component in improving user retention, reducing cognitive friction, and ensuring alignment with platform standards.

Main UX Strategies for Startups

The report outlines several UX design practices that are considered effective in startup environments:

Purpose-driven minimalism: Eliminate unnecessary features and interfaces to enhance clarity and function.
Performance optimization: Focus on fast loading times, responsive navigation, and efficient use of device resources.
Agile and lean UX methodologies: Implement iterative testing and refinement during the MVP and post-launch phases.
Platform-specific adaptation: Align design components with native platform guidelines (e.g., iOS Human Interface Guidelines and Android Material Design).

UX Testing and Iteration

Participants emphasized the importance of continuous testing—both prior to product launch and throughout the lifecycle of the application. Regular UX reviews were noted as essential for ensuring ongoing usability and relevance.

ExpandX Contribution

As one of the contributors featured in the GoodFirms report, ExpandX shared insights on implementing lean UX processes, improving functional design flow, and adapting interfaces based on platform requirements. The agency’s methodology supports efficient project delivery and design consistency across digital products.

Summary

Topic	Key Insight
UX Relevance	Rated as a critical success factor in startup mobile apps
Effective Approaches	Minimalist design, speed optimization, lean UX, platform-specific design
UX Lifecycle	Emphasis on pre-launch and post-launch testing
Industry Practices	Agile methodologies and MVP-based development are widely adopted

The full report is available on GoodFirms and includes additional data and industry commentary. ExpandX’s inclusion in the report reflects its adherence to established UX standards and its experience in developing scalable, user-focused digital products.

What do our clients say about ExpandX?

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Frederico Mancini | Owner & CEO, The Sailing Nation Ltd | Madrid, Spain

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Anelia Kostadinova | General Manager, COMPUTER 2000 | Sofia, Bulgaria

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Ali Javan, Owner | IT Services Company | Dubai, United Arab Emirates

See those and more verified client reviews in the international B2B rating platform Clutch: click this link to access our company profile in Clutch.

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