Temelko Dechev CEO of ExpandX Web & Digital on Euronews TV: Trends and Overview of the Digital Products Landscape in 2023

by ExpandX | Marketing & Web, by ExpandX | Marketing Library

Temelko Dechev CEO of ExpandX Web & Digital with detailed comment on the trends and forecasts of the digital and web services as well as with information on the award ExpandX received as being ranked among the Top 1000 Global B2B Web Development and Digital Marketing Companies for 2022 by USA rating agency Clutch

Which are the 2023 trends and forecasts of the digital and web services landscape
What are the major differences and client specifications between the markets in America and EU
ExpandX ranked among the Top 1000 Global B2B Web Development and Digital Marketing Companies for 2022 by USA rating agency Clutch

Digital marketing services trends

In the digital marketing domain we tend to see an ever increasing growth in the usage of video content over text for almost all social media marketing activities as well as for the paid campaigns we run for clients in Facebook, Instagram, Linkedin and Google. We recommend businesses to include short ads in their campaigns as well as in their content mix, but also to integrate video introduction formats to their website as part of web design trends 2023.

Even better and more effective would be for them to allocate resources and to create more short video ads every month/quarter and post them on their social media channels as per the content strategy in place. Short video ads have much greater engagement levels and keep ROI and KPIs at optimal levels. They also help to entice users and have a higher retention rate. When done correctly and professionally, they are impactful and leave a lasting impression. Something every business would need and want to have in order to stay ahead of competitors.

Website development and web design trends

As we speak of the digital marketing efforts, strategies and trends it is inevitable to touch the topic of the digital products all those campaigns and content lead to – the website of the business, a web service page or a landing page (of a product or service). Major trends continue to confirm the usage of smartphones and other types of mobile devices when users are browsing websites. Almost 70% of consumers indicated that page speed impacts their decision to purchase from an online seller for example. In other words, businesses should not ignore their site’s speed and most importantly should not only analyze it via the desktop version of the website, while the mobile or the tablet ones are much more relevant. That’s where accelerated mobile pages come into the picture.

First launched by Google in 2015, the accelerated mobile page (AMP) provides mobile users with lightning-fast digital experiences. In addition to offering seamless user experiences and decreasing bounce rates, Google’s AMP may improve core business metrics. These metrics could even be as important as the number of conversions on web pages.

As we look ahead to 2023, here are some web design trends as well that will help inform and inspire designers and marketers building for the web. Mimnimalism continues to dominate most of the optimal web design direction but other new trends also mix with that and diverge into new modern approaches adopted by businesses.

One example of that are the Illustrations with dimensionality images. With the rise of the metaverse, illustrations that mimic the virtual world are coming into fashion in website as well — with 3D illustrations and Claymorphism leading the way. While 3D illustrations has been a trend in previous years, it was more exclusively an illustration style. Current sites are beginning to add dimensionality in a more immersive way, pulling users into cyberspace by adding animations, full-page effects, and multi-layered illustrations. In 2023, we expect to see a resurgence in the popularity of 3D illustrations in web design. With flat illustration styles dominating trends in recent years, 3D design has become a way for projects and sites to stand out from the crowd.

ExpandX ranked among the Top 1000 Global B2B Web Development and Digital Marketing Companies for 2022

We are also proud to share the exciting news that we have been awarded to be among the Top 1000 Global B2B Companies for 2022 by USA rating agency Clutch. It is since the foundation of ExpandX that we provide world-class web and digital services, exceptional value and unmatched customer service to our clients in Europe, North America and Middle East. Our one and only source of inspiration are the results-driven web development solutions, digital products and digital marketing services we always aim at. Our mission is and always remains to grow alongside our clients and partners focusing on their digital transformation and business growth.

Clutch, the leading global marketplace of B2B service providers, released its exclusive list of the top 1000 global service providers in 2022. The list represents only the top 1% of companies on the platform across the world. Read more details in our article

While we at ExpandX stay humble and thankful wee would like to take this opportunity to thank out clients, and of course to our outstanding team! You can learn more about our services here or read our blog with our most recent articles dedicated to digital business, e-commerce, marketing, web development and other trends of the online businesses.

ThanX

ExpandX Marketing & Web

Inquire now about our services:

ExpandX awarded among Top 1000 Global B2B Companies for 2022 by USA rating agency Clutch

by ExpandX | Marketing & Web, by ExpandX | Marketing Library

ExpandX Web & Digital earns an Award as being ranked among the Top 1000 Global B2B Web Development and Digital Marketing Companies for 2022 by USA rating agency Clutch

Today, thanks to all our clients, key partners and outstanding team we are proud to share the exciting news that we have been awarded to be among the Top 1000 Global B2B Companies for 2022 by USA rating agency Clutch. It is since the foundation of ExpandX that we provide world-class web and digital services, exceptional value and unmatched customer service to our clients in Europe, North America and Middle East. Our one and only source of inspiration are the results-driven web development solutions, digital products and digital marketing services we always aim at. Our mission is and always remains to grow alongside our clients and partners focusing on their digital transformation and business growth.

Clutch, the leading global marketplace of B2B service providers, released its exclusive list of the top 1000 global service providers in 2022. The list represents only the top 1% of companies on the platform across the world.

Clutch analyzes each company on the platform based on their ability to deliver within their service line, which is comprised of four key criteria:

– Number, quality, and recency of verified Clutch reviews
– Selection of clientele and portfolio of work
– Robust company profile with competitive specializations and considerable experience
– Strong brand awareness and industry recognition

“According to a recent Clutch survey of over 1,800 B2B service providers, 93% of respondents say that they use online reviews to generate social proof and trust in their work,” said the Head of Marketing at Clutch, Katie Hollar. “Our platform provides buyers of B2B services with over 140,000 verified peer reviews to make well-informed decisions about the right external firms to partner with for their business needs.”

Our work. Our clients. Our projects.

ExpandX have for years served clients with various projects from North America, Europe and Middle East covering a stretch of more than 25 industry niches. You can check the portfolio of ExpandX here.

ExpandX is a digital and web solutions service company that aids organizations in overcoming their evolving challenges. ExpandX is a full-service agency with extensive experience in equipping businesses with the tools and resources to improve their overall ROI. We deliver streamlined strategies that aim to solve the complex problems that our clients face.

Our success as a digital marketing firm is evident in our 5-star Ratings on Clutch. Our team also stands out for with our other main service lines:

web development & web design
e-commerce websites development
PPC
digital strategy
social media marketing
digital marketing
and more!

For all the years since ExpandX was founded we have had the pleasure and privilege to have worked on various international projects related to website development, web design, web development, digital marketing, e-commerce, video marketing, Facebook ads, Google ads, Instagram ads, LinkedIn Ads, YouTube marketing, Social Media Marketing, SEO, content marketing, branding and brand awareness, sales strategies, sales automation and more.

Some of our most recent reviews:

“They preferred to finish the project as a whole instead of just fulfilling the brief.”

— Max Kirsch, Strategic Project Manager | AMFG | London, UK| read more here

“They push back on our ideas instead of just jumping into everything that we ask of them.”

— Jurgen Klaus, CEO| Innov8 AG | Switzerland | read more here

“They managed the website development projects, the strategies, and the campaigns super effectively.”

— Lucy Madison, VP Business Development| DCC Furniture Inc | USA | read more here

Other awards we have recently won:

– The Manifest Highlights The Top Recommended Global Advertising & Marketing Companies For 2021: here

– Clutch Announces the Top B2B Providers in Bulgaria for 2021: here

– Clutch Honors the Top 1000 Global Service Providers for 2021: here

We work with clients based in North America, Europe and the Middle East.

While we at ExpandX stay humble and thankful wee would like to take this opportunity to thank out clients, and of course to our outstanding team! You can learn more about our services here or read our blog with our most recent articles dedicated to digital business, e-commerce, marketing, web development and other trends of the online businesses.

ThanX

ExpandX Marketing & Web

Inquire now about our services:

Google AdSense Introduces New Side Rail Ads

by ExpandX | Marketing & Web, by ExpandX | Marketing Library

Google recently announced the launch of Side Rail Ads – a new ad format by AdSense that “sticks” to the sides of webpages as users scroll.

According to the official announcement by the AdSense Team, for users who have enabled the Anchor Ads option, side rails will automatically start to appear on your site after December 13, 2022. Time will tell whether this format further benefits users or is just another superfluous update.

What Are Side Rail Ads?

Side rail ads are essentially sticky ads that appear on the sides of the pages as opposed to the bottom or top of the pages. Like sticky ads, side rail ads stick to the screen as a user scrolls.

However, unlike sticky ads, side rail ads only appear on widescreen devices like desktops. And even then, they only appear if there is a wide enough margin on the sides of the page.

How to Enable/Disable Side Rail Ads on AdSense

According to Google’s announcement, “If you already have anchor ads turned on, side rails will automatically start to appear on your site after December 13, 2022.”

If you prefer not to show side rails, you can turn off the option in your “Auto ads” settings.

Finding new customers for your business

Because side rail ads take up ample room on the page and stick to the page as users scroll, their viewability rates are very high.

When ad viewability is high, it means that users have a larger chance to be exposed to and interact with an advertisement. Advertisers spend more on ad units with higher viewability rates because this increased exposure increases the probability of success for their campaigns.

Thank you

ExpandX Marketing & Web

––––

By the way, did you DOWNLOAD our

FREE Marketing Strategies Booklet?

Download HERE

ExpandX | Marketing & Web

HAVE QUESTIONS OR WANT TO KNOW MORE?

The Manifest Features ExpandX as one of the Most-Reviewed TikTok Global Advertising Agencies

by ExpandX | Marketing & Web, by ExpandX | Marketing Library

Today, we’re excited to announce that ExpandX is listed as a top Global B2B Service Provider by the Manifest latest ranking review for 2021

The company-list resource named ExpandX Marketigng & Web among the most-reviewed TikTok advertising agencies in the world, as seen on The Manifest.

ExpandX is a digital and web solutions service company that aids organizations in overcoming their evolving challenges. ExpandX is a full-service agency with extensive experience in equipping businesses with the tools and resources to improve their overall ROI. We deliver streamlined strategies that aim to solve the complex problems that our clients face.

Our team also stands out for with our other main service lines:

web development
e-commerce websites development
PPC
digital strategy
social media marketing
digital marketing
and more!

“We are truly humbled, and we dedicate this outstanding award to all our clients, partners, and the team we have worked with throughout the last five years! Being ranked among hundreds of service providers and being ahead of others in the top industry list is a recognition that means a lot to us. This accomplishment requires hefty effort to achieve, and we thank our clients for supporting us in this journey!” | Temelko Dechev – CEO, ExpandX

ExpandX - Clients

It’s truly a proud moment for us to win this award, and it’s a testament to the hard work we’ve invested in since 2015. One of our most recent web development projects with an international art business showcases the type of quality work we deliver:

“I emailed at least 10 big companies, and most didn’t give me the attention I wanted; it took them at least a week to respond to my inquiry, and some didn’t respond at all. To me, that showed me they weren’t serious. Meanwhile, the response I got from ExpandX was the best; they’re good to me and act professionally.”

— Designer, Art Business | Read more here

For an in-depth look into our projects, be sure to check out the latest research of The Manifest, the platform designed to connect businesses with top-performing service providers.

If you’re interested in our services or business solutions, if you are looking to build your digital presence, exapnd your business operations, reach new markets , please do not hesitate to get in touch with your team.

ThanX!
ExpandX Marketing & Web

Do you have questions or you want to learn more about the topic ?

Performance Max unlocks new functionalities for Google Ads optimization and business client acquisition

by ExpandX | Marketing & Web, by ExpandX | Marketing Library

Google Ads has announced a new feature called Performance Max. Performance max is an AI-based advertising tool to display responsive ads. This addition unlocks new functionalities for Google Ads Optimization and client acquisition.

It helps find new customers, understands campaign performance, and easily upgrades Smart Shopping and Local campaigns.

It’s an exciting update that unlocks new functionalities for Google Ads Optimization and client acquisition. In this article, we will explore what’s new and what you need to know about Performance Max. We will also discuss how you can use the tool to find more customers where they are, increase conversions and value, and gain richer insights via automation and optimization tools.

So, without further ado, let’s get started.

Benefits of Performance Max Ads

Performance Max is a Google Ads tool that helps find new customers, understand campaign performance, and easily upgrade Smart Shopping and Local campaigns. The key benefits of using Performance Max are:

– You can find more customers where they are: Performance Max helps you reach more shoppers across Google properties with your ads. With Google’s real-time understanding of consumer intents and preferences, paired with your input using audience signals, Performance Max can unlock new customer segments you may have yet to expect.

– You can increase conversions and value: The tool provides insights that can help you improve your ad campaigns and drive better results.

– You can gain richer insights via automation and optimization tools: Performance Max makes it easier to get the most out of your Google Ads campaigns.

If you’re looking to get the most out of your Google Ads campaigns, Performance Max is a tool that you should definitely check out.

Find more customers where they are

Ad performance is a crucial metric when it comes to assessing results. Every advertiser needs to keep a close eye on how their ads are performing in terms of reach, goals, and conversions. Performance Max helps you reach more shoppers across Google properties with your ads. The tool shows you how your ads perform and provides insights on improving them.

Last year, Google introduced Performance Max campaigns as a new way to buy Google ads across YouTube, Display, Search, Discover, Gmail and Maps from a single campaign. They complement the popular keyword-based Search campaigns to our clients grow performance across Google’s full range of advertising channels and inventory.

After strong beta results, Performance Max campaigns now roll out to all advertisers around the world. They will also become the next generation of Smart Shopping and Local campaigns, which will both upgrade to Performance Max next year. So stay tuned and reach out to ExpandX Marketing & Web if you have further particular questions.

Finding new customers for your business

Smart Shopping and Local campaigns are great ways to find new customers. Performance Max helps you easily upgrade these types of campaigns so that you can reach more shoppers with your ads. The tool also provides insights on optimizing your campaigns for better results.

Performance Max can help you drive conversions or conversion value for your goals with Google’s machine learning models, but there are some important things you need to do too. First, you need to provide it with high-quality text, images, and video.

This will significantly improve the campaign’s performance. Advertisers should also tell what types of conversions are most valuable to their businesses by applying conversion values and setting rules. Account-level brand safety settings let Google know where the ads should be displayed and which sites, areas, or places to avoid.

Increasing conversions and value

Conversions are the bread and butter of any Google Ads campaign. Performance Max helps you increase conversions by providing insights on how to improve your campaigns. The tool also enables you to drive more value from your campaigns by showing you how to optimize your ads for better results.

Performance Max campaigns are now also part of the Insights page to help you understand how automation is working and how you can improve your campaign. Using the Combinations report, you can also see how your top-performing assets are being combined to build creatives.

Gaining richer insights via automation and optimization tools.

Google Ads is constantly evolving and adding new features. Performance Max helps you stay on top of the latest changes by providing insights and automation tools. The tool also helps you optimize your campaigns for better results.

According to Google, With Performance Planner, you can forecast how your campaign might do in the future. This way, you can plan ahead for changes and make sure your campaigns are as successful as possible.

For example, by understanding how different factors like budget and ROAS or CPA targets impact your campaign’s success rate, you can optimize accordingly. Additionally, since Performance Planner also takes seasonal events into account (like holidays), you can explore potential opportunities in the weeks to come.

ExpandX Marketing & Web - Google Ads Digital Ads, Website Development and web design Tips

Get new features designed for retailers and marketers

Performance Max is a great tool for retail advertisers and marketers. The tool provides insights on how to improve your campaigns and drive better results. You can also use the tool to upgrade your Smart Shopping and Local campaigns easily. To set your Performance Max campaigns up for success, check out our new best practices guide and video. You can also contact our team at ExpandX Marketing & Web for more information.

The future of Google Ads.

Performance Max is just the latest addition to Google Ads. Google is constantly innovating and adding new features to the platform. Performance Max is a great tool that helps you get the most out of your Google Ads campaigns. We expect Google to continue adding new features and tools that will help advertisers reach their goals.

When it comes to the future of Ads, the data collection methods are most crucial. However, many countries, like the EU, have strict policies. In such cases, Artificial Intelligence and Machine Learning will play a vital role in determining which Ads to show and where to show them in real-time. The future is in intelligent decisions making on the fly.

Conclusion

Performance Max is a great tool for businesses that are looking to grow their market share, increase their clients base and customers portfolio and also to spend wisely their marketing dollars with optimal digital marketing campaigns.

As we outlined in the article the tool helps you find new customers, understand campaign performance, and easily upgrade Smart Shopping and Local campaigns. If you’re looking to get the most out of your Google Ads campaigns, Performance Max is a tool that you should definitely contact us or a specialized expert to learn more about the opportunities Performance Max Google Ads Campaigns offer.

Thank you

ExpandX Marketing & Web

––––

By the way, did you DOWNLOAD our

FREE Marketing Strategies Booklet?

Download HERE

ExpandX | Marketing & Web

HAVE QUESTIONS OR WANT TO KNOW MORE?

Which are the 2023 trends and forecasts of the digital and web services landscape

What are the major differences and client specifications between the markets in America and EU

ExpandX ranked among the Top 1000 Global B2B Web Development and Digital Marketing Companies for 2022 by USA rating agency Clutch

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