The Lazy Marketer’s Dilemma: How to Effectively Market in a Changing Privacy Landscape

The Lazy Marketer’s Dilemma: How to Effectively Market in a Changing Privacy Landscape

A recent article by Forbes explores the topic of marketing techniques in regards to increasing government measures to enhance consumer privacy. The question has become, how do marketers get their message across effectively when it is becoming harder and harder to reach prospective leads?
  • Regulations like the GDPR are enforcing tougher measures on marketers so that people have greater control over their privacy and the messages they receive.
  • Marketers can no longer rely on cheap mass marketing attempts such as mass haphazard email dumping in the hopes their messages get seen – this is also lazy and inefficient marketing.
  • Forbes highlights an epidemic lazy marketers in the US have created – many Americans spend extended periods of time, multiple times a day deleting unwanted marketing messages.
  • In some cases, these emails are from companies consumers have expressed little to no interest in.
  • Tactics such as this have caused many Americans to downright ignore marketing messages via email which causes email marketing to be less effective for all marketers in general.


So, what does this mean for marketers?
  • You can no longer rely on lazy tactics – it’s important for marketers to review their targeting practices and optimize them with these emerging privacy laws in mind.
  • Utilize your connections and networks to find qualified leads.
  • The bottom line is that many marketers need to get back to basics and into the habit of more thoroughly developing their audience and leads.
  • Craft your message so that it is delivered in a timely and relevant manner.


For more info on the GDPR guidelines and other relevant marketing info, check out our blog!


Marketing Specialist
ExpandX Marketing & Web



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MarkeThinX CONF | 31 May | Sofia | Digital Marketing Conference

MarkeThinX CONF | 31 May | Sofia | Digital Marketing Conference

Sofia will host the first of its kind Marketing Conference with Focus on Digital, Innovation and Entrepreneurship.


MarkeThinX CONF 2019 brings the industry together in one place in search of the “X” factor of the successful and sustainable development, marketing and commercialization of businesses.


Sofia will host the first of its kind Marketing Conference with a focus on Digital, Innovation and Entrepreneurship in Bulgaria. MarkeThinX CONF 2019 will take place on May 31, 2019, Friday from 09:00 to 17:00 in New York City Hall located in the iconic skyscraper, Capital Fort.

The innovative forum will bring together representatives of the marketing industry, online businesses, the tech and the digital sector. The conference consists of 5 theme panels and 20 trainings, workshops, interactive sessions and lectures, a Think X Challenge, a Discussion Panel and a Networking X in the gardens of Capital Fort.




The conference will be attended by business owners, company directors and experts in the field of digital economy, digital marketing, web, innovations, tech, online business, online marketing, entrepreneurship, e-commerce, trade and many others.

The MarkeThinX CONF 2019 Conference has over 50 key partnerships and is supported by leading industry organizations, key e-commerce, advertising, marketing, strategic business organizations and clubs at regional, national and intermediate level, leading media, companies, professionals and business hubs, and NGOs.

MarkeThinX CONF

The Speakers which are expected to exceed 30 will interact with the audience and will provide you with a practical and interactive content that you can immediately apply in your business. Some among them are: Matteo Forte, Partner and CEO of Be Loud who worked with the Vatican, leading fashion, production and design companies in Italy as well as in Europe); Hristo Nikolinski, Manager of Etarget and member of the Management Board of IAB Bulgaria; Toufic Hawley, Founder and CEO of Feronialab and Vp Sales; Att. Polina Terziyska, Managing Partner at Prosperamo Legal / Terziyska and Partners Law Firm /, who will also talk about the currently hot topics related to “digital law” and many others.




The MarkeThinX CONF 2019, created and developed by ExpandX Marketing & Web, aims to bring the industry together in search of the X factor of the successful development, marketing and commercialization of the businesses in a dynamic business environment. Within MarkeThinX CONF 2019, Bulgaria and in particular, Sofia will be represented as a strategic hub for business development, startup and international companies.

MarkeThinX CONF

Promotional Tickets are already on sale and the interest is very high. So far speakers at our previous conferences have been representatives from Google, Thomson Reuters, World Economic Forum, World Business Dialogue, Fortune 500 Companies, University of Oxford and many others.



MarkeThinX CONF 2019 will give you all the practical knowledge you need. Take advantage of the special PROMO PRICES until March 31!  -50% ⚠ Early Booking Discounts! Or take COMBO Ticket for Two 🍻 Why wait till the very last moment ?!

🔥 30+ Speakers
🔥 20+ Interactive Sessions / Workshops / KeyNotes
🔥 1 THINK X Challenge
🔥 5 Panels
🔥 30+ Countries
🔥 50+ Partners
🔥1 Networking X










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