This year, the event will be expanded and will include the Greek market opportunities in terms of ecommerce.
If you are engaged in online sales and would like to know how you can grow your business in those markets, this event will provide you with a lot of useful information:
👉 Accounting and tax cases;
👉 Legal aspects of business in Romania and Greece;
👉 Logistics and warehouses for your goods;
👉 Marketing tools;
👉 Ecommerce platforms to launch immediately;
👉 Payment processing instruments;
👉 Store preparation and optimisaion techniques.
The program also includes hands-on seminars that will help you in several key areas:
🚀 How to sell more in marketplace platforms
🚀 Digital Marketing Strategies
🚀 Sales strategies
🚀 How to prepare businesses for Black Friday and Christmas shopping fever
🚀 And many more
ExpandX I Marketing & Web is official organisational prater of Innowave Summit 2019.
ONE OF THE MOST SIGNIFICANT HIGH TECH CONFERENCES IN SOUTHEASTERN EUROPE
The event is focused mainly on digitalization of business and the public sector. The main accent is put on innovations in the fields of marketing, sales, e-commerce and all the other sectors. It will take place on 18 and 19 October and the accent will be put on speeding up the digital transformation of the Bulgarian economy, strengthening the partnerships in Central, Eastern Europe and the Western Balkans, and also the partnerships with European and global digital pioneers and leaders.
The main goal of the event is to encourage the creative and innovative thinking, creating a favorable environment in which participants to be able to exchange information about successful business models and experience.
Innowave Summit 2019 is being organized with the support of Startup Europe (an initiative of the European Commission).
Together with the European Commission and Startup Europe we will select and promote 300 European StartUps with the best perspectives for development and 20 European ScaleUps with best perspectives for development before them.
Learn more about the event and book your tickets here.
Bulgarian Digital Week is the biggest event in the region in the field of telecommunications and information technology.
It is a showcase of the industry, demonstrating advanced achievements and technologies that determine the direction of market development for the coming year, as well as a convenient demonstration and discussion platform for discussing current issues, communication between industry professionals, suppliers and buyers.
Bulgarian Digital Week is a project that brings together several exhibitions, forums and conferences in the fields of information technology, telecommunications and marketing
Working to increase sales is hard work – you’ve been working overtime, sending out leaflets, giving product demos and have been to countless meetings with prospects, but the sales figures still won’t budge.
Sounds familiar?
• Are you looking for ways to get more leads or increase your brand awareness?
• Are you struggling to get the most out of your marketing efforts?
If so, these tips will bring you great results in the long run.
Growing a business requires a solid marketing strategy, and often, traditional forms of marketing struggle to cut through the increasing noise of the advertising world.
In these cases, you probably don’t need to push your employees to work harder, but are in dire need of a more efficient marketing approach – one that will allow you to reach more people far more easily, one that assures that only the most qualified leads will make it through to you.
Below are 3 strong reasons to consider implementing aspects of digital marketing into your campaign:
1. YOU WILL GET BETTER PROSPECTS
Digital marketing allows you to collect a vast amount of data about your customers – you can easily turn them into insights about the people who buy your products. This helps you to identify who is a good fit for your business and helps you weed out the people who take up your time but rarely make a purchase.
Your presence in the digital world allows you to showcase the reviews and testimonials you have received from your customers, which helps you build an image of credibility. Putting in the effort to attain great reviews can also make you stand out from amongst your competitors.
People are far more likely to believe the comments of your former customers than your own claims, and digital marketing allows you to take advantage of it virtually for free.
FINAL THOUGHTS
Starting with digital marketing doesn’t need to be a complicated endeavor, nor does it require you to shift all your advertising efforts to the digital realm. It can be as simple as reaching out to your customers online or launching small-scale ad campaigns to generate awareness for your business. These steps, although small, can have a significant impact on your business growth in the long-term.
If you want to learn more about how digital marketing can help you achieve your business goals, download our marketing strategies booklet today!
Robert
Sales & Marketing Specialist
ExpandX Marketing & Web
Did you know that video is the most engaging form of content in digital platforms and networks?
That’s why we decided to invite a special guest in our Webinars series. Nikolay Nikolov from Nikolov Creative, with whom we are working on interesting joint projects, to discuss and answer your questions regarding the topic Video Marketing. He is a specialist in video and photography, and together with Darina, they have been able to synthesize and give many valuable and useful tips on creating quality video content in a marketing context.
If you often ask the questions:
Why Video Content Is Important In Business?
What are the key elements of what must necessarily be present in a single video?
How to use the video as part of your digital marketing strategy?
As well as, get valuable tips on creating and processing video content for different platforms?
And much more
Well, you are in the right place!
See the most important tips we shared in our Webinar.
KEY ELEMENTS IN VIDEO CREATION
1. STORYTELLING
This is one of the main and most important elements in creating a video nowadays – the story and the message we want to convey through the video content.
Storytelling or telling stories is a content that naturally intertwines a story that affects emotionally your audience and your business. The main purpose here is to engage and gain the audience’s attention and create an emotional and memorable relationship with potential customers for your business.
2. BRAND IDENTITY
Your brand is your business identity. That’s why it’s very important that the message you pass through your brand will be consistent for the various marketing platforms and channels your business is present in.
Therefore, when filming a video, there are important elements that you shouldn’t miss – logo, colors, fonts, voice, values, words, etc. Each element influences the other, complementing a whole brand identity and visually telling the story and message we want to convey to our audience.
VIDEO CONTENT FOR DIFFERENT PLATFORMS
3. VIDEO CONTENT RE-PURPOSING
If you’re just starting out and just started shooting and creating a video, content re-purposing is a good way to use the same video content. With the right processing, the video can be adapted to the different platforms – Facebook, Instagram, YouTube, and others, as each one has technical specifications on format and duration, as well as audience’s perception.
For example, it’s important the video on Facebook to be vertical and lasting no more than 60 seconds, while YouTube loves good content lasting about 12 minutes, as well as, videos that are horizontally shot.
4. VIDEO CONTENT OPTIMIZATION
Google loves video content. Therefore, using a video in your marketing strategy will serve not only to engage the audience and generate traffic to the desired goal but also increase the chances of your business as a first page in the search engines. To optimize video content add an adequate title, tags, description and last but not least subtitles.
Therefore, video content is such an important part of an online marketing strategy. That is why we also advise our customers about the importance of video marketing as an integral part of the overall marketing strategy of their business. Creating videos related to the field of your business will not only establish you as a specialist in a particular field but will also help a large number of your potential customers discover and choose you and your business more easily and informed.
And in case you missed our Webinar, be sure to catch up and find more useful tips related to video marketing! 🙂
In conclusion, in our agency, we always recommend to our clients, regardless of what channels and tools they use in their digital strategy, to always follow the fundamental rules, steps, and strategies that are part of the marketing mix and marketing as a whole. And of course, above all, strive to create and deliver messages, emotions, and feelings that will not only create a strong brand and added value for the client but will also make the magic called digital marketing successful and profitable for your business!
Share your ideas and experience in the comments below!🙂
Darina
Senior Digital Marketing Specialist
ExpandX Marketing & Web
