ExpandX Marketing & Web | Web Summit 2019 overview

ExpandX Marketing & Web | Web Summit 2019 overview

Web Summit 2019: ‘Improve digital literacy’ to protect your data, says Brittany Kaiser

Improving digital literacy is key to protecting your online data from being exploited, whistleblower Brittany Kaiser told the Web Summit in Lisbon. Kaiser, a former employee at Cambridge Analytica, shot to prominence with the emergence of Netflix documentary, The Great Hack.

It claimed British firm Cambridge Analytica harvested data from millions of Facebook users via a “personality” questionnaire. This data was used to influence Donald Trump’s 2016 election campaign and the campaign of Leave.EU, which was pivotal in swinging the Brexit referendum.

“One of the biggest problems with data targeting is that we do not have digital literacy, a lot of us do not understand the types of technologies that we need to use to protect ourselves,” said Kaiser. “I’m sorry to tell you but if you had a Facebook profile before April 2015, you can’t get your privacy back, that data has already been bought and sold and traded around the world, and there’s no way out of the millions of databases that it’s probably on.”

Kaiser said she began using data in political communication in 2007 while working for Barack Obama’s campaign. But it was not until she began at Cambridge Analytica that saw another way this data could be used. “I got a presentation from my colleagues that worked on the Trump campaign and I saw the way data was used to target people,” she said.

Edward Snowden addressed the Web Summit in Lisbon, Portugal, this evening (November 4). Brittany Kaiser is slated to address the summit later this week. Snowden, a former NSA analyst, spoke via live link from Russia, who granted him temporary asylum after he released classified information from the US’ National Security Agency (NSA) in 2013.

Snowden’s leaks saw The Guardian newspaper report that intelligence services in the US and UK were tapping into the servers of internet firms to track the online communications of their citizens. ‘People being exploited’ “What do you do when the most powerful institutions in society have become the least accountable to society?” Snowden asked as he spoke about his decision to reveal information about government surveillance.

Snowden’s comments primarily centred around data privacy and the future of the internet. He called the EU’s General Data Protection Regulation (GDPR) a good start but said it should be about data collection rather than protection. In Snowden’s view, the basic system of connectivity to the internet needs to be changed. “It is not data that is being exploited, it is people that are being exploited,” Snowden argued, insisting that all the browsers and service providers are institutions of power that people should not trust.

The way we sleep, eat and retreat from the world around us is poised for significant transformation, David Eun, Samsung’s Chief Innovation Officer, told this week at Web Summit.

Eun presented a sketch of Samsung’s vision for the house of the future. The aim is to foster experiences on a foundation of technology and innovation, he said, “the likes of which we have never seen before.” With the advent of 5G, the percentage of connected devices in the home will continue to grow, “and in the near future, the question won’t be how many devices are connected. The question will actually be, how many devices are not connected.”

The use of voice assistants is forecast to triple In the future, “it’s conceivable that almost every device and appliance will have voice assistants built into them,” he says. “There will be around 8 billion voice assistants devices by 2023.”

Kitchen of 2025 no longer ‘just a kitchen ‘- Kitchens will become “an intelligent place that will provide families “the meal planning and preparation to enable a healthier and happier lifestyle,” he said. “They will become your nutritionist, your personal chef, and your shopping assistant” (Read more here)

 

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ExpandX Marketing & Web at the awards ceremony “Manager of the Year” 2019

ExpandX Marketing & Web at the awards ceremony “Manager of the Year” 2019

For another consecutive year the prestigious contest “Мanager of the year“ hosted by Manager magazine took place in a stylish awards ceremony attended by many notable figures with  business, cultural and political profiles. ExpandX I Marketing & Web, attended the event for a consecutive third year.

Svetla Nestorova, CEO and Chairperson of the Management Board of Bulstrad Life Vienna Insurance Group won the prestigious award. It is the second time that a woman wins the competition and it happened in the year when there is parity between men and women in the Final 10 list. The event was traditionally organized by The Manager Magazine and was hosted by the National Opera and Ballet.

Her name was announced by the President of the Republic of Bulgaria Rumen Radev. “We need individuals that can transfer information into knowledge, and knowledge into wisdom. The managers in this hall are exactly like that. I am happy and impressed that all the finalists tonight are Bulgarian managers. You are building the business to come as well as our next generation leaders. We, as a nation, need you because you inspire and develop the biggest national capital – the young generation,” said the President before giving the crystal award to the winner.

Among the other finalists were three more AmCham Bulgaria members: Maria Grashnova, CEO, Dentsu Aegis Networks, Vesela Ilieva, CEO, Unique Estates, Asen Georgiev, Regional manager, HP Inc. Bulgaria.

Congratulations to the rest of the finalists – Georg Zamanov, CEO and Member of the Board of Allianz Bank Bulgaria, Dobroslav Dimitrov, Executive Director, Imperia Online; Mariela Madzharova, Executive Director, Teletek Electronics; Radoslav Nikolov, Exective Director, SAP Labs Bulgaria, and Hristo Hristov, founder and owner of Discordia.

The other special award at the name of the late Prof. Lachezar Tsotsorkov “For the Regional Development” was given to Dimitar Galabov, Executive Director, Sutherland Global Services Bulgaria.

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“All of you, dear participants and finalists, are that part of the elite of our society that has the courage to believe and to transform faith and dreams for our better tomorrow,” said in his remarks the inspirator of the event and publisher of the Manager Magazine Vasil Mirchev.

 

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ExpandX Marketing & Web at the contest “Website of the Year” 2019

ExpandX Marketing & Web at the contest “Website of the Year” 2019

For another consecutive year, the contest “Website of the Year” took place, bringing together the entire marketing, advertising and digital community to recognize and award the leading websites in the country.

This year’s official award ceremony for the 2019 Website of the Year, was also attended by ExpandX I Marketing & Web, on the November 7th, 2019. starting at 7:30 pm at the City Stage club.

The event was also attended by prominent and famous industry experts, business owners, managers, marketers, advertisers, media buyers and other specialists interested in the digital and web development trends.

After the awards ceremony a fine cocktail and networking event followed. The event was a great success and we are looking forward to the next year’s edition.

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Digital Marketing Masterclass – Sustainable Business Growth

Digital Marketing Masterclass – Sustainable Business Growth

Advertising Agency ExpandX I Marketing & Web, together with its strategic partner BBBA, hosted a digital marketing masterclass which was attended by a number of marketing managers, business owners, entrepreneurs, company directors, specialists in various fields and others

The agenda of the master class was:

Session 1:
– The New Marketing Mix Model
– 360 Marketing Strategy Alignment: products or services
– Online & Offline Marketing: mistakes, strategies, alignment, management and optimization
– Market Penetration and Market Expansion strategies

Session 2:
– Case Study: Practical Examples: Strategy Development – Individual Cases (B2B – B2C)
– Q & A
– Discussion

*Master Class Included:
– Coffee and Refreshments
– A special Gift by ExpandX – USB Flash Memory Stick with a selection of marketing tools, strategies and case studies.
– Practical Case Studies for Business Expansion via Marketing Activities
– Materials for Writing
– Interactive Business Games
– Networking

The masterclass of ExpandX I Marketing & Web, was delivered by its CEO, Temelko Dechev. Here you can see pictures from the event

ExpandX Marketing & Web, Digital Marketing, Дигитален Маркетинг, Продажби, Реклама, Оптимизация, Фейсбук реклама, Facebook Ads, Google Ads, Digital, Web, Online Ads,

 

ExpandX Marketing & Web, Digital Marketing, Дигитален Маркетинг, Продажби, Реклама, Оптимизация, Фейсбук реклама, Facebook Ads, Google Ads, Digital, Web, Online Ads,

 

ExpandX Marketing & Web, Digital Marketing, Дигитален Маркетинг, Продажби, Реклама, Оптимизация, Фейсбук реклама, Facebook Ads, Google Ads, Digital, Web, Online Ads,

 

ExpandX Marketing & Web, Digital Marketing, Дигитален Маркетинг, Продажби, Реклама, Оптимизация, Фейсбук реклама, Facebook Ads, Google Ads, Digital, Web, Online Ads,

 

ExpandX Marketing & Web, Digital Marketing, Дигитален Маркетинг, Продажби, Реклама, Оптимизация, Фейсбук реклама, Facebook Ads, Google Ads, Digital, Web, Online Ads,

 

ExpandX Marketing & Web, Digital Marketing, Дигитален Маркетинг, Продажби, Реклама, Оптимизация, Фейсбук реклама, Facebook Ads, Google Ads, Digital, Web, Online Ads,

 

ExpandX Marketing & Web, Digital Marketing, Дигитален Маркетинг, Продажби, Реклама, Оптимизация, Фейсбук реклама, Facebook Ads, Google Ads, Digital, Web, Online Ads,

 

ExpandX Marketing & Web, Digital Marketing, Дигитален Маркетинг, Продажби, Реклама, Оптимизация, Фейсбук реклама, Facebook Ads, Google Ads, Digital, Web, Online Ads,

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Temelko Dechev, CEO of ExpandX Marketing & Web Jury of the contest Young Digital Stars 2019

Temelko Dechev, CEO of ExpandX Marketing & Web Jury of the contest Young Digital Stars 2019

Temelko Dechev – memeber of the Jury of the Young Digital Stars Contest 2019.

➡️ Temelko is Owner and CEO of ExpandX I Marketing & Web, Partner at Goldies Media Group, Entrepreneur and Business Strategist.

Temelko has got a wide grasp and solid expertise of the business landscape building great projects from USA through Europe to Asia. He has been Marketing Manager in Fantastic Services Group managing and growing a services portfolio in various industries in UK, European and Australian markets.

He later on worked as Branch Manager for one of the biggest real estate companies in UK, Martin & Co Group. For 2 years the stock portfolio of the London Bridge office he managed increased to circa £35 mln.

Temelko has also worked on projects with clients from a leading Telecommunication Conglomerate operating in the DACH region, major global companies with operation in the Manufacturing, IoT, Banking and the Automotive sectors. He was also involved in Sales, Marketing, Business & Strategic Development projects across LatAm and EMEA markets, been a delegate at the 15th World Business Dialogue, YTLILI USA State Dept. Fellow, TEDx speaker, Featured on Forbes and Bloomberg, Founding & Board member of JCI – Worldwide Federation of Young Leaders & Entrepreneurs.

ExpandX Marketing & Web, which Temelko founded, has so far delivered great ROI to clients like Vincitore Real Estate, Telelink Business Services and Karoll Capital Management and many others in European, American, Asian and Middles Eastern markets.

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