ExpandX awarded among Top 1000 Global B2B Companies for 2022 by USA rating agency Clutch

ExpandX awarded among Top 1000 Global B2B Companies for 2022 by USA rating agency Clutch

ExpandX Marketing & Web earns an Award – Global Leader as Top B2B Services firm by USA rating agency Clutch

Today, the web development and e-commerce industry has taken the whole world by storm. The popularity of websites development services, web design services and online shopping in general has made online retailers like Amazon, Alibaba, etc. a lot of money throughout the recent decades. These digital business, e-commerce giants paved the way for smaller businesses that want to enter the digital marketplace. Thankfully, there are companies like ExpandX Marketing & Web to help you get started or further develop your digital identity, website, web products or digital marketing campaigns.

Its for years that, ExpandX Marketing & Web provides value to its clients in Europe, North America and Middle East, through results-driven web development solutions, digital products and digital marketing services. Our mission is and always remains to grow alongside our clients and partners focusing on their digital transformation and business growth. 

Thanks to our clients, partners and team we are proud to share that we have been awarded the prize: Leader as Top Global B2B Service firm by USA rating agency Clutch

We deliver services to SMEs, Start-Ups as well as Enterprise level companies 

ExpandX have for years served clients from North America, Europe and Middle East in more than 25 industry niches. You can check the portfolio of ExpandX here. The agency delivers services to SMEs as well as Enterprise level companies. Some notable clients of ExpandX are: Assent Inc (Canada), AMFG (UK), Airhosted GmbH (Switzerland), Monneo (UK), ApexGMAT (USA), Benessere Real Estate (UAE), Sweat.com (Australia), Luuup GmbH (Switzerland) and AV Apartments Development Inc. (USA), Telelink (Bulgaria), and others.

By developing well-aligned solutions, services portfolio and crafting engaging content, we’re able to draw in and convert leads for our partners! Our success as a digital marketing firm is evident in our 5-star Ratings on Clutch.

During the last year we have worked on various projects related to website development, web design, web development, digital marketing, e-commerce, video marketing, Facebook ads, Google ads, Instagram ads, LinkedIn Ads, YouTube marketing, Social Media Marketing, SEO, content marketing, branding and brand awareness, sales strategies, sales automation and more.

Some of our most recent reviews:

The team really impressed us with their high professional standard and experience in our area.

— Alexandra Moser, Team Lead | Airhosted GmbH | Switzerland | read more here

“Their ability to deliver quality work and go the extra mile is impressive. Really recommend the team of ExpandX”

— Michelle Williams, Director | Conscious Products Ltd | USA | read more here

“The communication flow, project management, and overall results are impressive.”

— Bobby Dhillon, Marketing Manager| Assent Inc | Canada | read more here

Clutch is the leading ratings and reviews platform for IT, marketing, and business service providers. Each month, over half a million buyers and sellers of services use the Clutch platform, and the user base is growing over 50% a year. Clutch has been recognized by Inc. Magazine as one of the 500 fastest growing companies in the U.S. and has been listed as a top 50 startup by LinkedIn.

The platform is an independent reviews and ratings platform that uses a unique verification system that only allows legitimate information on their website.

Other awards we have recently won:

– The Manifest Highlights The Top Recommended Global Advertising & Marketing Companies For 2021: here

– Clutch Announces the Top B2B Providers in Bulgaria for 2021: here

– Clutch Honors the Top 1000 Global Service Providers for 2021: here

We delivered services for clients based North America, Europe and Middle East operating in more than 25 industries.

While we at ExpandX stay humble and thankful wee would like to take this opportunity to thank out clients, and of course to our outstanding team! You can learn more about our services here or read our blog with our most recent articles dedicated to digital business, e-commerce, marketing, web development and other trends of the online businesses.

ThanX

ExpandX Marketing & Web

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Google Adsense Introduces New Side Rail Ads

Google Adsense Introduces New Side Rail Ads

Google recently announced the launch of ‘side rail ads,’ a new ad format for AdSense that sticks to the sides of pages as users scroll.

So that was the official mail from the AdSense Team, people who are using Auto Ads and have enabled Side Rails option in there might see an increase in their Auto Ads revenue over the course of next few months in case they have a high percentage of desktop traffic. Time will tell whether this format further benefits users or is just another superfluous update.

What Are Side Rail Ads?

Side rail ads are essentially sticky ads that appear on the sides of the pages as opposed to the bottom or top of the pages. Like sticky ads, side rail ads stick to the screen as a user scrolls.

However, unlike sticky ads, side rail ads only appear on widescreen devices like desktops. And even then, they only appear if there is a wide enough margin on the sides of the page.

How to Enable/Disable Side Rail Ads on AdSense

According to Google’s announcement, “If you already have anchor ads turned on, side rails will automatically start to appear on your site after December 13, 2022.”

If you prefer not to show side rails, you can turn off the option in your “Auto ads” settings.

ExpandX Google Ads Said Rail Ads

Finding new customers for your business

Because side rail ads take up ample room on the page and stick to the page as users scroll, their viewability rates are very high.

When ad viewability is high, it means that users have a larger chance to be exposed to and interact with an advertisement. Advertisers spend more on ad units with higher viewability rates because this increased exposure increases the probability of success for their campaigns.

Thank you

ExpandX Marketing & Web

––––

By the way, did you DOWNLOAD our

FREE Marketing Strategies Booklet?

Download HERE

ExpandX | Marketing & Web

 

HAVE QUESTIONS OR WANT TO KNOW MORE?

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The Manifest Features ExpandX as one of the Most-Reviewed TikTok Global Advertising Agencies

The Manifest Features ExpandX as one of the Most-Reviewed TikTok Global Advertising Agencies

Today, we’re excited to announce that ExpandX is listed as a top Global B2B Service Provider by the Manifest latest ranking review for 2021

The company-list resource named ExpandX Marketigng & Web among the most-reviewed TikTok advertising agencies in the world, as seen on The Manifest.

ExpandX is a digital and web solutions service company that aids organizations in overcoming their evolving challenges. ExpandX is a full-service agency with extensive experience in equipping businesses with the tools and resources to improve their overall ROI. We deliver streamlined strategies that aim to solve the complex problems that our clients face.

Our team also stands out for with our other main service lines:

  • web development
  • e-commerce websites development
  • PPC
  • digital strategy
  • social media marketing
  • digital marketing
  • and more!

“We are truly humbled, and we dedicate this outstanding award to all our clients, partners, and the team we have worked with throughout the last five years! Being ranked among hundreds of service providers and being ahead of others in the top industry list is a recognition that means a lot to us. This accomplishment requires hefty effort to achieve, and we thank our clients for supporting us in this journey!”  | Temelko Dechev – CEO, ExpandX

ExpandX - Clients

It’s truly a proud moment for us to win this award, and it’s a testament to the hard work we’ve invested in since 2015. One of our most recent web development projects with an international art business showcases the type of quality work we deliver:

 “I emailed at least 10 big companies, and most didn’t give me the attention I wanted; it took them at least a week to respond to my inquiry, and some didn’t respond at all. To me, that showed me they weren’t serious. Meanwhile, the response I got from ExpandX was the best; they’re good to me and act professionally.”

 — Designer, Art Business | Read more here

For an in-depth look into our projects, be sure to check out the latest research of The Manifest, the platform designed to connect businesses with top-performing service providers.

If you’re interested in our services or business solutions, if you are looking to build your digital presence, exapnd your business operations, reach new markets , please do not hesitate to get in touch with your team.

ThanX!
ExpandX Marketing & Web

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Performance Max unlocks new functionalities for Google Ads optimization and business client acquisition

Performance Max unlocks new functionalities for Google Ads optimization and business client acquisition

Building an effective business website is critical for any company looking to grow online. It can be the foundation for marketing efforts, sales leads, and customer service.

It helps find new customers, understands campaign performance, and easily upgrades Smart Shopping and Local campaigns.

It’s an exciting update that unlocks new functionalities for Google Ads Optimization and client acquisition. In this article, we will explore what’s new and what you need to know about Performance Max. We will also discuss how you can use the tool to find more customers where they are, increase conversions and value, and gain richer insights via automation and optimization tools.

So, without further ado, let’s get started.

Keep the web design simple, fresh and unique.

Performance Max is a Google Ads tool that helps find new customers, understand campaign performance, and easily upgrade Smart Shopping and Local campaigns. The key benefits of using Performance Max are:

– You can find more customers where they are: Performance Max helps you reach more shoppers across Google properties with your ads. With Google’s real-time understanding of consumer intents and preferences, paired with your input using audience signals, Performance Max can unlock new customer segments you may have yet to expect.

– You can increase conversions and value: The tool provides insights that can help you improve your ad campaigns and drive better results.

– You can gain richer insights via automation and optimization tools: Performance Max makes it easier to get the most out of your Google Ads campaigns.

If you’re looking to get the most out of your Google Ads campaigns, Performance Max is a tool that you should definitely check out.

Find more customers where they are

Ad performance is a crucial metric when it comes to assessing results. Every advertiser needs to keep a close eye on how their ads are performing in terms of reach, goals, and conversions. Performance Max helps you reach more shoppers across Google properties with your ads. The tool shows you how your ads perform and provides insights on improving them.

Last year, Google introduced Performance Max campaigns as a new way to buy Google ads across YouTube, Display, Search, Discover, Gmail and Maps from a single campaign. They complement the popular keyword-based Search campaigns to our clients grow performance across Google’s full range of advertising channels and inventory.

After strong beta results, Performance Max campaigns now roll out to all advertisers around the world. They will also become the next generation of Smart Shopping and Local campaigns, which will both upgrade to Performance Max next year. So stay tuned and reach out to ExpandX Marketing & Web if you have further particular questions.

Finding new customers for your business

Smart Shopping and Local campaigns are great ways to find new customers. Performance Max helps you easily upgrade these types of campaigns so that you can reach more shoppers with your ads. The tool also provides insights on optimizing your campaigns for better results.

Performance Max can help you drive conversions or conversion value for your goals with Google’s machine learning models, but there are some important things you need to do too. First, you need to provide it with high-quality text, images, and video.

This will significantly improve the campaign’s performance. Advertisers should also tell what types of conversions are most valuable to their businesses by applying conversion values and setting rules. Account-level brand safety settings let Google know where the ads should be displayed and which sites, areas, or places to avoid.

Increasing conversions and value

Conversions are the bread and butter of any Google Ads campaign. Performance Max helps you increase conversions by providing insights on how to improve your campaigns. The tool also enables you to drive more value from your campaigns by showing you how to optimize your ads for better results.

Performance Max campaigns are now also part of the Insights page to help you understand how automation is working and how you can improve your campaign. Using the Combinations report, you can also see how your top-performing assets are being combined to build creatives.

Gaining richer insights via automation and optimization tools.

Google Ads is constantly evolving and adding new features. Performance Max helps you stay on top of the latest changes by providing insights and automation tools. The tool also helps you optimize your campaigns for better results.

According to Google, With Performance Planner, you can forecast how your campaign might do in the future. This way, you can plan ahead for changes and make sure your campaigns are as successful as possible.

For example, by understanding how different factors like budget and ROAS or CPA targets impact your campaign’s success rate, you can optimize accordingly. Additionally, since Performance Planner also takes seasonal events into account (like holidays), you can explore potential opportunities in the weeks to come.

ExpandX Marketing & Web - Google Ads Digital Ads, Website Development and web design Tips 

Get new features designed for retailers and marketers

Performance Max is a great tool for retail advertisers and marketers. The tool provides insights on how to improve your campaigns and drive better results. You can also use the tool to upgrade your Smart Shopping and Local campaigns easily. To set your Performance Max campaigns up for success, check out our new best practices guide and video. You can also contact our team at ExpandX Marketing & Web for more information.

The future of Google Ads.

Performance Max is just the latest addition to Google Ads. Google is constantly innovating and adding new features to the platform. Performance Max is a great tool that helps you get the most out of your Google Ads campaigns. We expect Google to continue adding new features and tools that will help advertisers reach their goals.

When it comes to the future of Ads, the data collection methods are most crucial. However, many countries, like the EU, have strict policies. In such cases, Artificial Intelligence and Machine Learning will play a vital role in determining which Ads to show and where to show them in real-time. The future is in intelligent decisions making on the fly.

Conclusion

Performance Max is a great tool for businesses that are looking to grow their market share, increase their clients base and customers portfolio and also to spend wisely their marketing dollars with optimal digital marketing campaigns.

As we outlined in the article the tool helps you find new customers, understand campaign performance, and easily upgrade Smart Shopping and Local campaigns. If you’re looking to get the most out of your Google Ads campaigns, Performance Max is a tool that you should definitely contact us or a specialized expert to learn more about the opportunities Performance Max Google Ads Campaigns offer.

Thank you

ExpandX Marketing & Web

––––

By the way, did you DOWNLOAD our

FREE Marketing Strategies Booklet?

Download HERE

ExpandX | Marketing & Web

 

HAVE QUESTIONS OR WANT TO KNOW MORE?

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ExpandX is Hailed by The Manifest as Most Recommended B2B Agency for 2022

ExpandX is Hailed by The Manifest as Most Recommended B2B Agency for 2022

Today, we’re proudly celebrating a remarkable award that our clients helped make a reality.

During the esteemed The Manifest Company Award that highlights agencies around the world, ExpandX was named one of the most recommended B2B Agency leaders for 2022! According to the platform’s research, our team stands out for with our main service lines:

  • web development
  • e-commerce websites development
  • PPC
  • digital strategy
  • social media marketing
  • digital marketing
  • and more!

“We are honored and thrilled to be awarded for a consecutive time as a top Clutch agency provider! Thank you to all our clients, partners, and team!” | Temelko Dechev, CEO, ExpandX

This honor is incredible. We are humbled to see our clients vouch for our work. Earning this distinction empowers us and reminds us that we’re doing a great job. It’s a massive privilege for us to serve amazing clients that allow us to grow and innovate.

ExpandX - Clients

Its for years that, ExpandX Marketing & Web provides value to its clients in Europe, North America and Middle East, through results-driven web development solutions, digital products and digital marketing services. Our mission is and always remains to grow alongside our clients and partners focusing on their digital transformation and business growth.

Moreover, The Manifest is a Washington DC-based business resource designed to help browsers navigate different B2B industries worldwide. The site’s company awards showcase the incredible relationships shared by service providers and their respective clients. The leaders were determined based on the number of stellar testimonials and referrals they’ve earned over the past twelve months.

ExpandX is Hailed by The Manifest as Most Recommended B2B Leader for 2022
ExpandX is Hailed by The Manifest as Most Recommended B2B Leader for 2022
ExpandX is Hailed by The Manifest as Most Recommended B2B Leader for 2022

Thank you so much to everyone who stood by ExpandX through highs and lows. We appreciate your collaboration, continued support, and confidence in us.

We’re not just in Bulgaria! ExpandX also has representatives in London, Vienna, New York, Barcelona and Munich. Connect with us and let us work together to expand your business.

While we at ExpandX stay humble and thankful wee would like to take this opportunity to thank out clients, and of course to our outstanding team! You can learn more about our services here or read our blog with our most recent articles dedicated to digital business, e-commerce, marketing, web development and other trends of the online businesses.

ThanX

ExpandX Marketing & Web

Do you have questions or you want to learn more about the topic ?

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