How to Protect Your Business in the Wake of Covid-19?

How to Protect Your Business in the Wake of Covid-19?

WHAT ARE SOME OF THE KEY MEASURES BUSINESSES NEED TO ACT ON NOW TO TACKLE THE CORONAVIRUS TOMORROW?

 

It is already happening: the #StayAtHome campaign is practically making people appreciate their lives.

Global trends show that social distancing, imposed as a measure to limit the spread of the new coronavirus, has massive impact on each and every industry. While for some economy fields this impact seems devastating, e-commerce and online services enjoy growth at unprecedented pace. As per recent news by Wall Street Journal (17 March), Amazon.com Inc. plans to hire an additional 100,000 employees in the U.S. to service online deliveries.

While other SMEs like restaurants, cafes and cinemas are being shut down, digital, takeout and delivery along with streaming platforms and such for for video and audio conferencing, flourish. For example, the NYSE traded Zoom Video Communications (NASDAQ: ZM), registered a significant rise of its stock price value hitting an all-time high of $130.70 as of midday 19 March 2020.

All this is a clear indication of how powerful, important and vital to the existence and progress of businesses around the world the digital era is. The rapid change in circumstances is going to put the stamina of most businesses to a test. The big question is: how to protect the future of our companies in these times of hardship and insecurity? How SMEs with old and rusty business mechanics can get a bypass to the digital era benefits?

Here are some useful guidelines on how to make the most of the current situation:

1. BOOST YOUR ONLINE PRESENCE.

“Digitally dead“ nowadays means “physically dead“ for almost 90% of the businesses.

We know that shutting down your clothing store because of the emergency situation may feel tragic right now but why not use these lemons to make a nice glass of lemonade? You can look at this as the push you needed to open the e-Shop you’ve been dreaming about for years. To reach new, potential markets utilizing the means of digital marketing. To exploit the opportunities of automation and logistics innovations applied in business.

Same applies to restaurants – make sure your customers don’t forget about you, just because your dining areas are closed. Keep your digital presence active, engage with your existing and potential audience, start promotions via digital marketing tools, get your menus on your website and do online deliveries!

At a first glance it may sound challenging, but with good online presence and some talented marketing specialists behind your back your offline reputation will soon start working for your orders online!

Almost any industry can adjust – online business has been a leading global trend for years. Why don’t you make this inevitable step forward… now? Those who resist change, risk facing less beautiful future for their companies.

2. SWITCH FROM TRADITIONAL OFFICE SPACE TO REMOTE OFFICE

The recommended social distancing may be the long-expected chance to see how your team would work from their own homes. With the right organizational tools and strategies in place, a remotely based team can be managed as efficiently as the one in the office.

It is needless to say that, in times of crises, high monthly payments for office rent may be a huge burden for any business. Now it’s the right time to experiment with the concept of remote office and why not – to radically rethink the office situation for your business? There are many examples of businesses, which are already applying that practice.

 

3. DIGITIZE YOUR WORKFLOW AND BUSINESS MECHANICS

Changing internal workflow processes may seem as a heavy task, especially when it comes to a company with decades of traditions of paper documents, folders and archives.

We don’t want to convince you that switching to paperless existence would be easy, but it is definitely going to be worth it! Just imagine how much you would be saving from storage space (and storage costs) and how much more time your employees will be spending to get actually useful work done.

And here comes the best part: once you have migrated your workflow to digital environment, you would have the flexibility to have your people work for you regardless of whether they are physically present in the office, in their homes or in a villa somewhere on the other part of the globe.

Digitizing your company’s workflow will help you become independent from the office space and the physical presence of your employees. Having all this is mind, the possibility of quarantine or total lockdown does not seem that seriously disturbing any more.

4. EDUCATION AND CONTINUOUS LEARNING

Now this point comes as an extremely important one. We are referring to Online Education. You know how many educational materials, courses, articles, podcasts, videos and entire university programs are available online. Some for free, some – at a cost. Well, let’s not get surprised that this is also a result of the digital era and its opportunities.

You can easily get your staff and colleagues to learn new skills, improve existing ones and advance forward in their professional domain of operation. This will inevitably result in better efficiency and competitive advantages in the long-run. Something your clients will cherish a lot.

FINAL THOUGHTS

Use the market circumstances as an opportunity. Time not us, have proven that difficulties have always made business and people more creative, efficient in their daily lives and focused on the important. That is why we have developed and launched a special RESTART Package offering Free services to business. You can check it out here.

What your business will do in the next 3-6 months will define your business results in Q1, 2021. So… the questions is “What’s important for you”? 

 

Your dedicated marketing team
ExpandX Marketing & Web

 

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ExpandX Marketing & Web at the contest “Website of the Year” 2019

ExpandX Marketing & Web at the contest “Website of the Year” 2019

For another consecutive year, the contest “Website of the Year” took place, bringing together the entire marketing, advertising and digital community to recognize and award the leading websites in the country.

This year’s official award ceremony for the 2019 Website of the Year, was also attended by ExpandX I Marketing & Web, on the November 7th, 2019. starting at 7:30 pm at the City Stage club.

The event was also attended by prominent and famous industry experts, business owners, managers, marketers, advertisers, media buyers and other specialists interested in the digital and web development trends.

After the awards ceremony a fine cocktail and networking event followed. The event was a great success and we are looking forward to the next year’s edition.

ExpandX Marketing & Web, Digital Marketing, Дигитален Маркетинг, Продажби, Реклама, Оптимизация, Фейсбук реклама, Facebook Ads, Google Ads, Digital, Web, Online Ads,

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Temelko Dechev, CEO of ExpandX Marketing & Web Jury of the contest Young Digital Stars 2019

Temelko Dechev, CEO of ExpandX Marketing & Web Jury of the contest Young Digital Stars 2019

Temelko Dechev – memeber of the Jury of the Young Digital Stars Contest 2019.

➡️ Temelko is Owner and CEO of ExpandX I Marketing & Web, Partner at Goldies Media Group, Entrepreneur and Business Strategist.

Temelko has got a wide grasp and solid expertise of the business landscape building great projects from USA through Europe to Asia. He has been Marketing Manager in Fantastic Services Group managing and growing a services portfolio in various industries in UK, European and Australian markets.

He later on worked as Branch Manager for one of the biggest real estate companies in UK, Martin & Co Group. For 2 years the stock portfolio of the London Bridge office he managed increased to circa £35 mln.

Temelko has also worked on projects with clients from a leading Telecommunication Conglomerate operating in the DACH region, major global companies with operation in the Manufacturing, IoT, Banking and the Automotive sectors. He was also involved in Sales, Marketing, Business & Strategic Development projects across LatAm and EMEA markets, been a delegate at the 15th World Business Dialogue, YTLILI USA State Dept. Fellow, TEDx speaker, Featured on Forbes and Bloomberg, Founding & Board member of JCI – Worldwide Federation of Young Leaders & Entrepreneurs.

ExpandX Marketing & Web, which Temelko founded, has so far delivered great ROI to clients like Vincitore Real Estate, Telelink Business Services and Karoll Capital Management and many others in European, American, Asian and Middles Eastern markets.

ExpandX Marketing & Web

 

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ExpandX Marketing & Web | Оrganisational Partner of Ecommerce Academy

ExpandX Marketing & Web | Оrganisational Partner of Ecommerce Academy

ExpandX I Marketing & Web is official partner of the Ecommerce Academy 

This year, the event will be expanded and will include the Greek market opportunities in terms of ecommerce.

If you are engaged in online sales and would like to know how you can grow your business in those markets, this event will provide you with a lot of useful information:

👉 Accounting and tax cases;
👉 Legal aspects of business in Romania and Greece;
👉 Logistics and warehouses for your goods;
👉 Marketing tools;
👉 Ecommerce platforms to launch immediately;
👉 Payment processing instruments;
👉 Store preparation and optimisaion techniques.

The program also includes hands-on seminars that will help you in several key areas:
🚀 How to sell more in marketplace platforms
🚀 Digital Marketing Strategies
🚀 Sales strategies
🚀 How to prepare businesses for Black Friday and Christmas shopping fever
🚀 And many more

Event tickets at: https://ecommercebg.com/

 

ExpandX Marketing & Web

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ExpandX Marketing & Web | Organisational Partner of Innowave Summit 2019

ExpandX Marketing & Web | Organisational Partner of Innowave Summit 2019

ExpandX I Marketing & Web is official organisational prater of Innowave Summit 2019.

ONE OF THE MOST SIGNIFICANT HIGH TECH CONFERENCES IN SOUTHEASTERN EUROPE

The event is focused mainly on digitalization of business and the public sector. The main accent is put on innovations in the fields of marketing, sales, e-commerce and all the other sectors. It will take place on 18 and 19 October and the accent will be put on speeding up the digital transformation of the Bulgarian economy, strengthening the partnerships in Central, Eastern Europe and the Western Balkans, and also the partnerships with European and global digital pioneers and leaders.

The main goal of the event is to encourage the creative and innovative thinking, creating a favorable environment in which participants to be able to exchange information about successful business models and experience.

Innowave Summit 2019 is being organized with the support of Startup Europe (an initiative of the European Commission).

Together with the European Commission and Startup Europe we will select and promote 300 European StartUps with the best perspectives for development and 20 European ScaleUps with best perspectives for development before them.

Learn more about the event and book your tickets here.

ExpandX Marketing & Web

 

By the way, did you DOWNLOAD our

FREE Marketing Strategies Booklet?

Download HERE

ExpandX | Marketing & Web

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