Innowave Summit 2022

Innowave Summit 2022

Eastern European Cities teach the lesson of togetherness to restart the innovation economy – co-organising for the first time a summit on innovation

Innowave Summit is a Varna Brand Event and is held for the first time in Cluj-Napoca, being one of the largest innovation events in Central and Eastern Europe, organized by the Bulgarian Business Forum (Varna), C-EDU Cluster of Education (Cluj-Napoca) and Municipality of Cluj-Napoca in partnership with the City of Varna – in the strategic activities of the first pan-European platform for collaboration and stimulation of start-ups in Europe and the world, StartupCities Platform, in which the two cities Varna and Cluj-Napoca function as founding members.

ExpandX Marketing and Web is official associate partner of the confernece. 

The connection and collaboration of the two cities are especially important in the context of the European Year of Youth. In the presence of the European commissioner for Innovation, Research, Culture, Education and Youth Mariya Gabriel, the President of the European Committee of the Regions Apostolos Tzitzikostas and some of the most innovative mayors in Europe, Innowave Summit will show how two European cities work together to bring Youth and Education to the next level. 

The strong appearance in this innovation and shared knowledge event would also underline Cluj and Varna as a city of knowledge and would make the strong bond between these two cities visible to everyone.

Connected events during the days of Innowave Summit under the StartupCity Cluj Napoca Days:

  • The Europe Goes Local initiative will host a transnational conference in Cluj-Napoca during 17- 20 May 2022. 
  • In the context of the European Year of Youth, actors from the local ecosystem will also organize a series of events and youth actions in the city. 
  • On 18th May 2022 a Local dialogue with the citizens – co-organized by the European Committee of the Region and the Municipality of Cluj-Napoca on the topic of “Europe Starts in Transylvania. Building the strong foundation of the House of European Democracy”
  • In the morning of May 19th 2022, it will be marked the official establishment of the Network of European Youth Capitals with a signing ceremony. 
  • Part of the agenda of Innowave Summit 2022 will also be the First Regional Event in Romania for the largest startup event – Startup World Cup. The winner will have the chance to compete with the best startups in the world for the prize of $1,000,000 USD. 

All the above-mentioned events together with Innowave Summit 2022 aim to celebrate innovation and youth contribution to the participatory reconstruction of Europe’s cities and communities through young people.

This initiative will further the good connection and collaboration between both cities Cluj Napoca and Varna. Thus, through this collaboration, Bulgaria and Romania will continue their efforts to support start-ups, local public authorities, catalysts of the local innovation ecosystem and innovative bottom-up initiatives to retain talent in our region.


Dimitar Vasilev, president of Bulgarian Business Forum, explains the concept as “togetherness put into practice and building on the collaboration and mutual support that Varna and Cluj have developed in the last years. Our communities have similar challenges and our ecosystems are compatible. With Innowave Summit, we invite all of the interested actors to join us into moving to pragmatic and concrete projects, actions and business decisions. The summit will gather policy makers, European startup communities, innovative leaders from regional and global market”. 


Emilia Botezan, head of International Affairs and Investors within the Cluj-Napoca 

Municipality emphasizes that “in a global world, when no one can isolate to avoid problems (such as Covid19), what we can do is to use this as a constructive tool, and create a mechanism which offers the same resources to as many communities as possible access to them. Innowave Summit is one of  the ways we invite communities to rejoin and discuss solutions that tackles vital problems for our cities, such as digital transformation, or accessing innovation European funding and opening access to eastern European startups, and most of all solution provider for the most urgent Green Deal needs”.

Book your place here:

Learn more about Startup World Cup Romania here:

ExpandX Marketing and Web is official associate partner of Innowave Summit


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Sales in the Metaverse – How, Who and When?

Sales in the Metaverse – How, Who and When?

Testing New Tools for Horizon Worlds Creators To Earn Money

Meta is testing new features to let creators make money within Horizon Worlds, the company’s social metaverse platform for Quest VR headsets that is soon coming to mobile phones and possibly game consoles.

The metaverse—by nature of its not being limited by physical space—will bring a new level of creativity and open up new opportunities for the next generation of creators and businesses to pursue their passions and create livelihoods.

Creators and entrepreneurs will have more freedom to find a business model that works for them. So we’re excited to take this step today and expand further on the $10 million Horizon Creators Fund we announced last October, which we’ve been using to provide resources to Horizon Worlds creators. We’ll continue to work with our creator community and test and learn.

“While the focus is on monetization for creators now, ads may be an area we want to explore in the future”

Meta is also rolling out a “goal-oriented bonus program” to encourage creators to use its tools and build out their worlds. These bonuses will not be subject to fees and will be paid in full. They are determined largely based on the engagement a creator’s world receives, according to Sharma.

We’re beginning to roll out a test with a handful of creators that will let them sell virtual items and effects within their worlds. For example, someone could make and sell attachable accessories for a fashion world or offer paid access to a new part of a world.

Selling Virtual Items and Effects

Learn more details on the Metaverse topics and the future of digital marketing, web 3.0 and tech developments in this article by Oculus.

You can also check the video below that the team of ExpandX has selected for you to easily grasp on the opportunities lying ahead of the business that want to enter the Metaverse and start having solid presence there.

Thank you

ExpandX Marketing & Web


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