The Lazy Marketer’s Dilemma: How to Effectively Market in a Changing Privacy Landscape

The Lazy Marketer’s Dilemma: How to Effectively Market in a Changing Privacy Landscape

A recent article by Forbes explores the topic of marketing techniques in regards to increasing government measures to enhance consumer privacy. The question has become, how do marketers get their message across effectively when it is becoming harder and harder to reach prospective leads?
  • Regulations like the GDPR are enforcing tougher measures on marketers so that people have greater control over their privacy and the messages they receive.
  • Marketers can no longer rely on cheap mass marketing attempts such as mass haphazard email dumping in the hopes their messages get seen – this is also lazy and inefficient marketing.
  • Forbes highlights an epidemic lazy marketers in the US have created – many Americans spend extended periods of time, multiple times a day deleting unwanted marketing messages.
  • In some cases, these emails are from companies consumers have expressed little to no interest in.
  • Tactics such as this have caused many Americans to downright ignore marketing messages via email which causes email marketing to be less effective for all marketers in general.

 

So, what does this mean for marketers?
  • You can no longer rely on lazy tactics – it’s important for marketers to review their targeting practices and optimize them with these emerging privacy laws in mind.
  • Utilize your connections and networks to find qualified leads.
  • The bottom line is that many marketers need to get back to basics and into the habit of more thoroughly developing their audience and leads.
  • Craft your message so that it is delivered in a timely and relevant manner.

 

For more info on the GDPR guidelines and other relevant marketing info, check out our blog!

 

Marissa
Marketing Specialist
ExpandX Marketing & Web

 

 

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Geo-blocking in EU over: What Does It Mean for Online Shoppers?

Geo-blocking in EU over: What Does It Mean for Online Shoppers?

E-commerce traders will no longer be allowed to block or limit customers’ access to their online interface for reasons of nationality or place of residence.

 

According to the European Commission (EC), the ban on the geo-blocking is an important element of the EU’s Digital Single Market Strategy.

The regulation was enforced in March, however it did not come into effect till recently. The reason for the delay was the time needed for the adaptation of the online sellers.

 

What’s changing

The directive aims at removing barriers to the e-commerce. There are so many online stores that refuse to trade with customers because they live in certain countries.

According to the European Commission, this is unjustified, and everyone should have equal access to the online market, as well as the right for protection while shopping online.

The whole initiative is part of the Digital Single Market Strategy among EU member states.The European regulation prohibits the blocking of geographical principles in EU countries. This puts an end to the discrimination of the Single European Market based on the nationality or domicile of the buyer.

However, traders reserve the right to deliver or not to a particular country. The new rules will also apply to services – among them hotel reservations, car hire or purchase of concert tickets, as well as, non-audio-visual electronically supplied services, such as e-books, music, games and software

More details here

 

 

Darina
Digital Marketing Specialist
ExpandX Marketing & Web

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