Google AdSense Introduces New Side Rail Ads

Google AdSense Introduces New Side Rail Ads

Google recently announced the launch of Side Rail Ads – a new ad format by AdSense that “sticks” to the sides of webpages as users scroll.

According to the official announcement by the AdSense Team, for users who have enabled the Anchor Ads option, side rails will automatically start to appear on your site after December 13, 2022. Time will tell whether this format further benefits users or is just another superfluous update.

What Are Side Rail Ads?

Side rail ads are essentially sticky ads that appear on the sides of the pages as opposed to the bottom or top of the pages. Like sticky ads, side rail ads stick to the screen as a user scrolls.

However, unlike sticky ads, side rail ads only appear on widescreen devices like desktops. And even then, they only appear if there is a wide enough margin on the sides of the page.

How to Enable/Disable Side Rail Ads on AdSense

According to Google’s announcement, “If you already have anchor ads turned on, side rails will automatically start to appear on your site after December 13, 2022.”

If you prefer not to show side rails, you can turn off the option in your “Auto ads” settings.

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Finding new customers for your business

Because side rail ads take up ample room on the page and stick to the page as users scroll, their viewability rates are very high.

When ad viewability is high, it means that users have a larger chance to be exposed to and interact with an advertisement. Advertisers spend more on ad units with higher viewability rates because this increased exposure increases the probability of success for their campaigns.

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Performance Max unlocks new functionalities for Google Ads optimization and business client acquisition

Performance Max unlocks new functionalities for Google Ads optimization and business client acquisition

Google Ads has announced a new feature called Performance Max. Performance max is an AI-based advertising tool to display responsive ads. This addition unlocks new functionalities for Google Ads Optimization and client acquisition.

It helps find new customers, understands campaign performance, and easily upgrades Smart Shopping and Local campaigns.

It’s an exciting update that unlocks new functionalities for Google Ads Optimization and client acquisition. In this article, we will explore what’s new and what you need to know about Performance Max. We will also discuss how you can use the tool to find more customers where they are, increase conversions and value, and gain richer insights via automation and optimization tools.

So, without further ado, let’s get started.

Benefits of Performance Max Ads

Performance Max is a Google Ads tool that helps find new customers, understand campaign performance, and easily upgrade Smart Shopping and Local campaigns. The key benefits of using Performance Max are:

– You can find more customers where they are: Performance Max helps you reach more shoppers across Google properties with your ads. With Google’s real-time understanding of consumer intents and preferences, paired with your input using audience signals, Performance Max can unlock new customer segments you may have yet to expect.

– You can increase conversions and value: The tool provides insights that can help you improve your ad campaigns and drive better results.

– You can gain richer insights via automation and optimization tools: Performance Max makes it easier to get the most out of your Google Ads campaigns.

If you’re looking to get the most out of your Google Ads campaigns, Performance Max is a tool that you should definitely check out.

Find more customers where they are

Ad performance is a crucial metric when it comes to assessing results. Every advertiser needs to keep a close eye on how their ads are performing in terms of reach, goals, and conversions. Performance Max helps you reach more shoppers across Google properties with your ads. The tool shows you how your ads perform and provides insights on improving them.

Last year, Google introduced Performance Max campaigns as a new way to buy Google ads across YouTube, Display, Search, Discover, Gmail and Maps from a single campaign. They complement the popular keyword-based Search campaigns to our clients grow performance across Google’s full range of advertising channels and inventory.

After strong beta results, Performance Max campaigns now roll out to all advertisers around the world. They will also become the next generation of Smart Shopping and Local campaigns, which will both upgrade to Performance Max next year. So stay tuned and reach out to ExpandX Marketing & Web if you have further particular questions.

Finding new customers for your business

Smart Shopping and Local campaigns are great ways to find new customers. Performance Max helps you easily upgrade these types of campaigns so that you can reach more shoppers with your ads. The tool also provides insights on optimizing your campaigns for better results.

Performance Max can help you drive conversions or conversion value for your goals with Google’s machine learning models, but there are some important things you need to do too. First, you need to provide it with high-quality text, images, and video.

This will significantly improve the campaign’s performance. Advertisers should also tell what types of conversions are most valuable to their businesses by applying conversion values and setting rules. Account-level brand safety settings let Google know where the ads should be displayed and which sites, areas, or places to avoid.

Increasing conversions and value

Conversions are the bread and butter of any Google Ads campaign. Performance Max helps you increase conversions by providing insights on how to improve your campaigns. The tool also enables you to drive more value from your campaigns by showing you how to optimize your ads for better results.

Performance Max campaigns are now also part of the Insights page to help you understand how automation is working and how you can improve your campaign. Using the Combinations report, you can also see how your top-performing assets are being combined to build creatives.

Gaining richer insights via automation and optimization tools.

Google Ads is constantly evolving and adding new features. Performance Max helps you stay on top of the latest changes by providing insights and automation tools. The tool also helps you optimize your campaigns for better results.

According to Google, With Performance Planner, you can forecast how your campaign might do in the future. This way, you can plan ahead for changes and make sure your campaigns are as successful as possible.

For example, by understanding how different factors like budget and ROAS or CPA targets impact your campaign’s success rate, you can optimize accordingly. Additionally, since Performance Planner also takes seasonal events into account (like holidays), you can explore potential opportunities in the weeks to come.

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Get new features designed for retailers and marketers

Performance Max is a great tool for retail advertisers and marketers. The tool provides insights on how to improve your campaigns and drive better results. You can also use the tool to upgrade your Smart Shopping and Local campaigns easily. To set your Performance Max campaigns up for success, check out our new best practices guide and video. You can also contact our team at ExpandX Marketing & Web for more information.

The future of Google Ads.

Performance Max is just the latest addition to Google Ads. Google is constantly innovating and adding new features to the platform. Performance Max is a great tool that helps you get the most out of your Google Ads campaigns. We expect Google to continue adding new features and tools that will help advertisers reach their goals.

When it comes to the future of Ads, the data collection methods are most crucial. However, many countries, like the EU, have strict policies. In such cases, Artificial Intelligence and Machine Learning will play a vital role in determining which Ads to show and where to show them in real-time. The future is in intelligent decisions making on the fly.

Conclusion

Performance Max is a great tool for businesses that are looking to grow their market share, increase their clients base and customers portfolio and also to spend wisely their marketing dollars with optimal digital marketing campaigns.

As we outlined in the article the tool helps you find new customers, understand campaign performance, and easily upgrade Smart Shopping and Local campaigns. If you’re looking to get the most out of your Google Ads campaigns, Performance Max is a tool that you should definitely contact us or a specialized expert to learn more about the opportunities Performance Max Google Ads Campaigns offer.

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ExpandX Marketing & Web

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Key Steps To Building Effective Business Website

Key Steps To Building Effective Business Website

Building an effective business website is critical for any company looking to grow online. It can be the foundation for marketing efforts, sales leads, and customer service.

But too often, businesses skimp on this important aspect of their operation and end up with a website that doesn’t help them meet their goals. This article will outline key steps to building an effective business website to help you achieve your objectives. So, whether you’re just starting or looking to revamp your existing site, read on for helpful tips!

Keep the web design simple, fresh and unique.

The first step to creating an effective website is to keep the design simple. This doesn’t mean that your site should be boring or devoid of personality. Rather, it should be easy for visitors to navigate and understand. Think about how you can present your information in a clear and concise way. Use strong typography and whitespace to guide the user’s eye. And most importantly, make sure your site is responsive so that it looks great on all devices.

Consider that your visitors might be visiting from laptops, tablets, and mobile phones.

When designing your website, it’s essential to keep in mind that people will be accessing it from various devices. This means that your site must be responsive, meaning it will adjust to fit any screen size. Keep your content short and easy to read on smaller screens. And make sure your navigation is clear so that users can find what they’re looking for no matter how they’re accessing your site.

Organize your website structure to provide a great user experience.

The way you structure your website can have a significant impact on the user experience. Spend some time thinking about how you want people to interact with your site. Then, organize your content and navigation accordingly. Make sure each page has a unique purpose and that all of your links lead somewhere useful. If you take the time to get your website structure right, you’ll be rewarded with happier visitors who stay on your site longer.

Content & SEO.

Your website content should be well-written and keyword-rich so that it ranks high in search engines. But, more importantly, it should be informative and helpful to your target audience. Write clear and concise copy, and focus on creating helpful resources like blog posts, infographics, and e-books. By providing valuable content, you’ll not only attract more visitors to your site, but you’ll also convert more of them into leads and customers.

Get a Clear Goal and Navigation Scheme.

Before you start building your website, it’s important to have a clear goal in mind. What are you hoping to accomplish with your site? Once you know that, you can design a navigation scheme that will help users get where they need to go. Create a hierarchy of information so that users can easily find what they’re looking want. And make sure your links are clear and descriptive so that people always know where they’re going next.

Web Hosting and Domain Name.

Your business website will need a domain name and web hosting. There are a variety of options to choose from, so do some research to find the best fit for your needs. The domain name should be relevant and easy to remember. Unlike just the .com and .org, you can choose from many new Top Level Domains (TLD) that are available now. Web hosting should be fast and reliable. Investing in good quality web hosting will ensure that your site is always up and running. You do not want to lose visitors because of a slow or down website. Here is more info on how to create an information technology rfp as well. Once you have your domain name and web hosting set up, you can start building your site.

Choose your CMS (content management system) wisely.

There are many content management systems (CMS) to choose from, so it’s important to select one that will work well for your business. If you’re not sure which CMS is suitable for you, consider speaking with a web development expert who can help you make the best decision.

You can choose between WordPress, Joomla, Drupal, Magento, a custom solution and more.

Now that you know the key steps to build an effective business website, you can get started on creating your own site. Just remember to keep it simple, make it responsive, fill it with great content, and choose a CMS that will work well for your needs. If you do all those things, you’ll be well on your way to a successful website.

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Key Web Design Tips for an Outstanding Website

Key Web Design Tips for an Outstanding Website

Creating an outstanding website is no easy task. It requires careful thought and planning, as well as attention to detail.

Creating an outstanding website is no easy task. It requires careful thought and planning, as well as attention to detail. A website is the face of a business online. It is often the first impression customers will have of a company, so it is vital to ensure it is exceptional. There are many essential aspects to consider when designing and developing a website. How your site looks and functions can mean the difference between success and failure.

This article will discuss some key web design tips to help you create an outstanding website. Homepages with too much clutter are often ignored by users, so keep your homepage minimalistic and free of excess information. Additionally, make sure your site is easy to navigate-users should be able to find what they are looking for quickly and without any trouble.

You also want to make sure your value proposition is clear on the page-users should understand what it is you do and what benefits they can expect from using your product or service. If you’re looking to create a website that stands out from the rest, then you’ll want to follow these key web design tips for an outstanding website.

Keep your homepage minimalistic and free of clutter.

Your homepage is like the front door to your business. You want to make sure it is clean, uncluttered, and inviting. Too much information on the homepage can be overwhelming for users and cause them to leave before exploring further. Keep your homepage minimalistic by including only the most important information and using white-space to break up the page.

If you have a lot of content, consider using a landing page instead of a traditional homepage. This can be an effective way to guide users to the most relevant information without overwhelming them.

No matter what approach you take, make sure your homepage is easy to understand and provides visitors with a clear path to follow.

Tip: Use heat mapping tools to see where users click on your page and ensure important information is easy to find.

Ensure your site is easy to navigate.

Your website should be easy to navigate, so users can quickly find what they are looking for without any trouble. Consider using a navigation bar with clear labels at the top of your page. You might also want to include a search bar so that users can search for specific information on your site.

If you have a lot of content, consider using drop-down menus to help organize it. This will make it easy for users to find what they want without being overwhelmed by too many options.

Tip: Use breadcrumbs on your website so users can always see where they are in the site hierarchy.

Make it easy to understand your value proposition, product, or service.

Your value proposition is why someone should use your product or service. It should be straightforward and easy to understand on your website. Make sure it is prominently displayed and that users can easily find it.
If you are selling a product, make sure the pricing is clear and easy to find. You might want to include a section on your website that discusses the features and benefits of your product.

If you are offering a service, make sure to include information on what sets you apart from the competition. You might want to include testimonials or case studies so that users can see the results you have achieved for other clients.

Tip: Use video to explain your value proposition in an engaging and easy-to-understand way.

Direct users’ attention with Visual Cues.

Visual cues can help direct users’ attention to the most important information on your website. Use colors, fonts, and images to highlight the most important parts of your page. You can also use whitespace to draw users’ eyes to a particular area.

Tip: Use A/B testing to see how different visual elements impact user behavior on your website.

When used effectively, visual cues can be a powerful way to guide users through your website and ensure they see the most important information.

Leverage Social Proof

Social proof is a powerful way to increase trust and confidence in your website. It can come in the form of testimonials, reviews, or case studies. Make sure to include social proof on your website so that users can see the results you have achieved for other clients.

Tip: Use video testimonials to add an extra layer of authenticity and trustworthiness.

Social proof is a valuable asset for any website, so make sure to leverage it to the best of your ability.

Stay mobile and tablet friendly.

More and more people are using mobile devices to access the internet, so it’s important to make sure your website is optimized for these users. This means having a responsive design that can adapt to different screen sizes. It also means making sure your website loads quickly on mobile devices. If you want to ensure a positive experience for all users, it’s essential to stay mobile and tablet friendly.

Create emotions to increase engagement.

Emotions can be a powerful tool to increase engagement on your website. Use images and videos to tell a story and evoke emotions in your users. You might also want to use humor or other positive emotions to increase users’ likelihood of interacting with your site.

Web design is a critical part of creating an outstanding website. Following this article’s tips, you can create a user-friendly and engaging site. Keep these principles in mind as you design and develop your site to ensure the best possible experience for your users. Thanks for reading!

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Innowave Summit 2022

Innowave Summit 2022

Eastern European Cities teach the lesson of togetherness to restart the innovation economy – co-organising for the first time a summit on innovation

Innowave Summit is a Varna Brand Event and is held for the first time in Cluj-Napoca, being one of the largest innovation events in Central and Eastern Europe, organized by the Bulgarian Business Forum (Varna), C-EDU Cluster of Education (Cluj-Napoca) and Municipality of Cluj-Napoca in partnership with the City of Varna – in the strategic activities of the first pan-European platform for collaboration and stimulation of start-ups in Europe and the world, StartupCities Platform, in which the two cities Varna and Cluj-Napoca function as founding members.

ExpandX Marketing and Web is official associate partner of the confernece. 

The connection and collaboration of the two cities are especially important in the context of the European Year of Youth. In the presence of the European commissioner for Innovation, Research, Culture, Education and Youth Mariya Gabriel, the President of the European Committee of the Regions Apostolos Tzitzikostas and some of the most innovative mayors in Europe, Innowave Summit will show how two European cities work together to bring Youth and Education to the next level. 

The strong appearance in this innovation and shared knowledge event would also underline Cluj and Varna as a city of knowledge and would make the strong bond between these two cities visible to everyone.

Connected events during the days of Innowave Summit under the StartupCity Cluj Napoca Days:

  • The Europe Goes Local initiative will host a transnational conference in Cluj-Napoca during 17- 20 May 2022. 
  • In the context of the European Year of Youth, actors from the local ecosystem will also organize a series of events and youth actions in the city. 
  • On 18th May 2022 a Local dialogue with the citizens – co-organized by the European Committee of the Region and the Municipality of Cluj-Napoca on the topic of “Europe Starts in Transylvania. Building the strong foundation of the House of European Democracy”
  • In the morning of May 19th 2022, it will be marked the official establishment of the Network of European Youth Capitals with a signing ceremony. 
  • Part of the agenda of Innowave Summit 2022 will also be the First Regional Event in Romania for the largest startup event – Startup World Cup. The winner will have the chance to compete with the best startups in the world for the prize of $1,000,000 USD. 

All the above-mentioned events together with Innowave Summit 2022 aim to celebrate innovation and youth contribution to the participatory reconstruction of Europe’s cities and communities through young people.

This initiative will further the good connection and collaboration between both cities Cluj Napoca and Varna. Thus, through this collaboration, Bulgaria and Romania will continue their efforts to support start-ups, local public authorities, catalysts of the local innovation ecosystem and innovative bottom-up initiatives to retain talent in our region.

 

Dimitar Vasilev, president of Bulgarian Business Forum, explains the concept as “togetherness put into practice and building on the collaboration and mutual support that Varna and Cluj have developed in the last years. Our communities have similar challenges and our ecosystems are compatible. With Innowave Summit, we invite all of the interested actors to join us into moving to pragmatic and concrete projects, actions and business decisions. The summit will gather policy makers, European startup communities, innovative leaders from regional and global market”. 

 

Emilia Botezan, head of International Affairs and Investors within the Cluj-Napoca 

Municipality emphasizes that “in a global world, when no one can isolate to avoid problems (such as Covid19), what we can do is to use this as a constructive tool, and create a mechanism which offers the same resources to as many communities as possible access to them. Innowave Summit is one of  the ways we invite communities to rejoin and discuss solutions that tackles vital problems for our cities, such as digital transformation, or accessing innovation European funding and opening access to eastern European startups, and most of all solution provider for the most urgent Green Deal needs”.

Book your place here: www.innowavesummit.com

Learn more about Startup World Cup Romania here: https://swc.innowavesummit.com/

ExpandX Marketing and Web is official associate partner of Innowave Summit

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