5 Marketing Tips for E-Commerce Businesses In 2022

5 Marketing Tips for E-Commerce Businesses In 2022

 

Digital marketing and, in general, online marketing is growing in complexity, and it is becoming more and more challenging to do things by yourself. Digital ecosystems like Amazon and Google provide many tools for Digital marketers, but selecting the right tool can be complex.

In this article, we will talk about what we believe are the “must-haves” when you are developing your Digital Marketing strategy in 2022 and how Digital marketing in 2022 will look like for eCommerce businesses.

 

1. Have an engaging, functional, modern, informative, and minimalist website

It is important to have an engaging and modern website in 2022. Digital Marketing has been around for quite a while, Digital marketing agencies are very experienced, and there will be no room anymore for poorly designed websites.
The engagement of users on the website should be the top priority in order to increase customer satisfaction and improve user experience.

The layout of your website, call-to-action, and general user experience is very important.
The Digital agencies you are working with should know how to design a good website for Digital marketing purposes. You can also do it by yourself, but make sure they know mobile-friendly websites since mobile internet usage is growing faster every passing day.

2. Create and communicate a good marketing mix:

In 2022 your focus should not only be on a single item. You should create harmony among different things to help you achieve success.

As an eCommerce platform in 2022, make sure you have a competitive edge:

Price (stay competitive at least at the beginning or during Promo periods):
The easiest way to convince someone to buy your product is to ensure and show them that you are selling the same quality product at a lower rate. That’s how you will garner trust among your potential customers. The idea here is to create a comparison between products of similar quality and show that you are offering the same product at a lower rate. Digital marketing is one way to communicate this message effectively. You can also use content marketing or PR to help spread the word about it. However, this can be hard, especially when you are competing with giants.

Promotions:
You can compensate for the price by offering something extra, like free batteries or better customer service. Digital promotions are not only more effective for this but also easier to control. Digital marketing is the best way to showcase this message. If people know that your company or product has an excellent track record in rewarding customers with special offers, then they are likely to trust you more and might even be compelled to purchase from your brand.

Unique Products with Added Value:
To become a better and well-known e-Commerce business in 2022, you should research and offer better and unique products. e-Commerce products can be changed or edited whenever needed, unlike other product types. Digital channels are the best way to advertise amazing products. Digital marketing is relatively inexpensive and should be used to bring customers in with the uniqueness that you offer. Digital marketing strategies will help to get your targeted customers involved in what makes you different, which should lead them to purchase.

Marketplace or own eCommerce Store:
It is debatable whether to sell on Amazon, eBay, or Facebook marketplace or even make your own eCommerce site in 2022. Well, this was a debate of the past. In our opinion, sell wherever you can.

 

3. Be consistent with your content strategy mix (text, visuals, video – embrace it all)

 

An effective content strategy helps you communicate with your customers in a more relevant and consistent way. Digital marketing is all about consistency, but only when it’s done right. Digital channels are the most important ways for businesses to get their message out.

Digital content goes beyond just email, social posts, or website pages; it includes everything that can be found online – even things that aren’t directly associated with your brand. Digital content is any type of media that has been digitized, anything from a blog post to a picture on Instagram.

 

4. Mix paid and organic content to develop your marketing funnel:

Developing a marketing funnel is crucial to any Digital Marketing strategy. A well-thought funnel will guide you up the tiers, which will maximize your investment and increase customer satisfaction.

Building a consumer-friendly website with engaging content is step one of any Digital Marketing strategy because it puts your product or service front and center in front of potential buyers (and your potential competitors).
Creating an effective Digital Marketing funnel with the right mix of paid and organic content (or native advertising) is crucial to creating a good Digital Marketing strategy in 2022.

Investing too much money in one channel will not give you satisfactory results, neither will be investing too little in another. Both are equally bad Digital Marketing strategies.

 

5. Re-target your prospects and develop minimum Customer Service Management Standards

 

One common problem with e-commerce businesses is that they are too egoistic. They focus on how much money they will make but forget about the customer’s experience, which is very important for higher conversion. Make a set of rules for your eCommerce business and stick to them. Make them customer-centric without hurting your business.

In conclusion, the best of 5 Marketing Tips For E-Commerce Businesses In 2022 is to stand out from the crowd. The competition online is fierce, but you can score big if you establish yourself as unique and customer-centric.

 

ThanX

ExpandX Marketing & Web

By the way, did you DOWNLOAD our

FREE Marketing Strategies Booklet?

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ExpandX Marketing & Web Recognized as a Global Leader Agency in Advertising and Marketing

ExpandX Marketing & Web Recognized as a Global Leader Agency in Advertising and Marketing

ExpandX Marketing & Web earns an Award in the Global Leaders Marketing and Advertising Agencies List of the Manifest

For years, ExpandX Marketing & Web has been providing value to its clients through meticulous and results-driven digital marketing, and web development solutions. Our mission is and always remains to grow alongside our clients and partners focusing on their digital transformation and business growth. For that reason, we’re proud to announce that we’ve been recognized as a Global Leader, ranked #13 among 1000+ agencies in the space of advertising and marketing by The Manifest. According to the company listing resource, we’re among the most reviewed global leaders in this field!

Our clients business growth means we grow as well

For years, we ourselves have made an impact on the businesses we engage with. Our expertise in developing and enhancing anyone’s digital presence has helped our clients widen their reach (globally) and increase their revenue.

By developing well-aligned solutions, services portfolio and crafting engaging content, we’re able to draw in and convert leads for our partners! Our success as a digital marketing firm is evident in our 5-star Ratings on Clutch.

During the last years we have worked on various projects related to website development, digital marketing, web design, e-commerce, video marketing, Facebook ads, Google ads, Instagram ads, LinkedIn Ads, YouTube marketing, Social Media Marketing, SEO, content marketing, branding and brand awareness, sales strategies, sales automation and more.

The Manifest announces the most reviewed global business leaders in the advertising and marketing industry. We’re honored and proud of this award because it shows our team’s collective dedication to our mission. Furthermore, we’re thankful to our partners and clients, for taking the time to leave their honest feedback about the quality of our work.

Some of our most recent reviews:

A data-driven and supportive partner, ExpandX Marketing & Web makes an effort to explain their strategies to the client to ensure a transparent workflow. They have proven their dedication to providing the best results for the client through their hands-on approach and receptiveness to feedback.

— Arnold Abraham, CEO | ArnoldCode Academy | Germany | read more here

Thanks to ExpandX Marketing & Web, the client has gained considerable interest via LinkedIn, with their website receiving positive feedback as well. The team continues to give valuable suggestions and digital marketing advice. The client commends their superb communication and world-class services.

— Jurgen Klaus, CEO | Innov8 AG | Switzerland | read more here

Thanks to ExpandX Marketing & Web’s efforts, the company is now perceived as a credible leader in their market by their competitors. They have firmly established their business online and are garnering a consistent flow of inquiries from prospective clients.”

— Richard Hart, Managing Director | Amplify Financial Services | UK | read more here

Clutch is an US established B2B review and rating agency based in Washington, DC. It’s a market research firm that publishes credible content relating to the IT, advertising, marketing, production, and financial services industries. Every year, they hold an awards round to commemorate the best service providers from the aforementioned sectors.

The platform is an independent reviews and ratings platform that uses a unique verification system that only allows legitimate information on their website.

Globally local. Expanding businesses.

While we stay humble and thankful wee would like to take this opportunity to thank out clients, and of course to our outstanding team! 

You can learn more about our services here or read our blog with our most recent articles dedicated to digital business, e-commerce, marketing, web development and other trends of the online businesses.

ThanX

ExpandX Marketing & Web

By the way, did you DOWNLOAD our

FREE Marketing Strategies Booklet?

Download HERE

ExpandX | Marketing & Web

 

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ExpandX awarded leader among the Top 100 Agencies in NYC for the Year 2021

ExpandX awarded leader among the Top 100 Agencies in NYC for the Year 2021

ExpandX Marketing & Web Earns a Feature in Newest B2B Site Top Design Firms

We at ExpandX Marketing are constantly on the lookout for the latest developments in the digital world. This year has us on the edge of our seats as a new player enters the B2B market research scene — with us taking part in its inauguration!

Top Design Firms (TDF) — created by the people behind the B2B ratings and reviews platform, Clutch — features top companies that specialize in development, design, and marketing. Its goal is to connect companies and individuals from all around the world with the right service providers.

As an agency geared towards growth and the expansion of one’s network, this initiative certainly has us excited! For years, we ourselves have made an impact on the businesses we engage with. Our expertise in developing and enhancing anyone’s online presence has helped our clients widen their reach and increase their revenue.

By developing well-aligned solutions and crafting engaging content, we’re able to draw in and convert leads for our partners! Our success as a digital marketing firm is evident in our 19 5-star Ratings on Clutch, and through it, TDF has determined our excellence in:

ExpandX Marketing & Web - Clutch Award Design Firm NYC 2021 2

During the last years we have worked on various projects related to website development, digital marketing, web design, e-commerce, video marketing, Facebook ads, Google ads, Instagram ads, YouTube marketing, LinkedIn marketing, Social Media Marketing, SEO, content marketing, branding and brand awareness, sales strategies, sales automation and more.

Some of the most recent reviews:

“The website we got is great and our clients love it. It is fast, modern, minimalist, easy to navigate and browse, has a great design and content structure.”

— Managing Director, AV Apartments Development Inc.

“We have two smoothly operating, modern, engaging, responsive, easy to manage, and beautiful websites. That is our digital business card we are very happy with.”

— Brand & Marketing Manager, K-Express Ltd.

“They really know what they are doing no matter if it is a marketing or web development-related task.”

— VP Business Development, DCC Furniture Inc.

See all the reviews here

Clutch is an US established B2B review and rating agency based in Washington, DC. It’s a market research firm that publishes credible content relating to the IT, advertising, marketing, production, and financial services industries. Every year, they hold an awards round to commemorate the best service providers from the aforementioned sectors.

The platform is an independent reviews and ratings platform that uses a unique verification system that only allows legitimate information on their website.

This means that all of the reviews that appear on the site are the real thoughts of past clients regarding their experience of working with us. But that alone is not enough to become a Clutch 2021 leader. In order to become a top performer, a company will need to collect multiple five-star ratings

While we stay humble and thankful wee would like to take this opportunity to thank out clients, and of course to our outstanding team! 

We can’t wait to see what else TDF has in store. Starting off on a strong foot, it’s sure to make a ripple on the face of B2B!

You can learn more about our services here or read our blog with our most recent articles dedicated to digital business, e-commerce, marketing, web development and other trends of the online businesses.

ThanX

ExpandX Marketing & Web

By the way, did you DOWNLOAD our

FREE Marketing Strategies Booklet?

Download HERE

ExpandX | Marketing & Web

 

Do you have questions or you want to learn more about the topic ?

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The 8 Most Important Website Development Trends and Tips of 2021 | Part 2

The 8 Most Important Website Development Trends and Tips of 2021 | Part 2

Nowadays businesses, organizations and instructions of every kind need to stay up to day with all the website development trends in order to be able to communicate effectively, to engage, and to build relationships with their audiences.

This is continuation of the first article we published on this topic. You can read it here.

Simplify

A major issue with old website design is that there are too many elements going on at the same time at the same screen.

That leads to one thing – chaos in the brain of the website visitor caused by too many choices of information available and tons of content he is not ready to consume yet.

From implementing ads to pop-ups asking the user to accept cookies, sign up for an email newsletter, or even to display yet another promotion or offer, the verdict from users is clear:

Less is more and the proof is in how much more efficient minimalist websites are at achieving marketing end goals. Whether it is to sell a product or complete a sign-up process, less is more when it comes to website design in 2021.

Emotions and Engagement

Websites not only need to deliver information, but they also need to add value to a user’s experience while they browse it.

Websites are digital assets that need to engage on a number of points with your website visitors.

One of the most important elements of storytelling, UX, UI and the effective marketing funnel is to get an emotional response from your audience and, in this vein, website development trends are beginning to emphasize customization and niche appeal in order to fulfill this extremely important need.

Marketing and Sales

Web products, digital assets and website are often made with one single goal – to monetize the traffic that reach them.

Websites are not only portals where information can be found but they are also increasingly frontline “sales representatives”, “consultants” and even “customer service agents” for their respective brands.

To fulfill this need businesses need to apply certain tools and mechanisms while building their websites. When it comes to e-commerce website for example and online shops there is a certain set of marketing and sales tools that needs to be implemented in the website in order to create the best experience for the customer. There are many cloud-based technologies which are offering various scalable solutions for different types of websites.

SEO

SEO is still as important as ever but it is also broader than let’s say 10 years ago. What SEO was in back in 2010 is not what SEO is in 2021.

Not only do your blog posts (if you don’t have one you should consider that as soon as possible) need to be SEO optimized as well as any other text, but also your images, videos, digital assets and other website elements.

It is also important to cross-link and do SEO for other digital assets that are indirectly associated to your website too.

Visual search (along with video and voice) is also becoming one of the fastest-growing ways that users find information on the web and that means that websites with proper image SEO will win out over those that don’t even bother or that have a poor effort in this area.

Your website needs to have the right SEO infrastructure when once build and also to have the monthly SEO activities that will rank it higher within a certain portfolio of key words.

 

ThanX

ExpandX Marketing & Web

By the way, did you DOWNLOAD our

FREE Marketing Strategies Booklet?

Download HERE

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Clutch Names ExpandX as a Top B2B Developer (Web & Marketing) for the Year 2021

Clutch Names ExpandX as a Top B2B Developer (Web & Marketing) for the Year 2021

Clutch Names ExpandX as a Top B2B Developer (Web & Marketing) for the Year 2021

Our team here at ExpandX Marketing & Web are proud to announce that we have been recognized by Clutch as one of top B2B service providers for a second time. We attribute this award to our successful execution of projects and campaigns across more than 25 countries, as well as our portfolio of more than 300 projects for the last years. You can see ranking and reviews below.

During the last years we have worked on various projects related to website development, digital marketing, web design, e-commerce, video marketing, Facebook ads, Google ads, Instagram ads, YouTube marketing, LinkedIn marketing, Social Media Marketing, SEO, content marketing, branding and brand awareness, sales strategies, sales automation and more.

With our additional company branches in Germany and UK as well as representatives in USA and Spain we are able to deliver quality, professionalism and efficiency through our services on the global markets.

It is these reviews and comments that prompted our CEO to respond once we received the official email from Clutch.

“We are honored and thrilled to be awarded for a second time as a top Clutch agency provider! Thank you to all our clients, partners and team!” Temelko Dechev, CEO, ExpandX.

We are proud to receive this kind of feedback from our clients and always take them to heart whenever we work on new projects.

Clutch is an US established B2B review and rating agency based in Washington, DC. It’s a market research firm that publishes credible content relating to the IT, advertising, marketing, production, and financial services industries. Every year, they hold an awards round to commemorate the best service providers from the aforementioned sectors.

The platform is an independent reviews and ratings platform that uses a unique verification system that only allows legitimate information on their website. This means that all of the reviews that appear on the site are the real thoughts of past clients regarding their experience of working with us. But that alone is not enough to become a Clutch 2021 leader. In order to become a top performer, a company will need to collect multiple five-star ratings

While we stay humble and thankful wee would like to take this opportunity to thank out clients, and of course to our outstanding team! 

You can learn more about our services here or read our blog with our most recent articles dedicated to digital business, e-commerce, marketing, web development and other trends of the online businesses.

 

ThanX

ExpandX Marketing & Web

By the way, did you DOWNLOAD our

FREE Marketing Strategies Booklet?

Download HERE

ExpandX | Marketing & Web

 

Do you have questions or you want to learn more about the topic ?

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