The Future of the Tech Industry: a Panel Discussion Moderated by Temelko Dechev |ExpandX

The Future of the Tech Industry: a Panel Discussion Moderated by Temelko Dechev |ExpandX

On 17 and 18 November, the Managing Partner of ExpandX, Temelko Dechev, participated in this year’s edition of Innowave Summit, as a moderator of “The Future of Tech Industry” panel discussion with a main focus on the current and upcoming trends related to AI, Education, Digital Transformation, Employment and HR, Market Adjustments, CSR and other relevant topics.

The tech forum took place in the Palace of Culture and Sport in Varna, Bulgaria, and brought together world-renowned experts in various fields of the Tech Industry, such as E-commerce, Web and Software Services, AI, Fintech, Consumer Electronics and more. The summit provided thousands of attendees with the opportunity to exchange ideas, expand their professional networks, and learn about the latest trends and innovations in the world of technology, sales, business development and marketing.

 

Speakers at the forum were tech veterans and industry experts from companies like Google, Microsoft, SAP, META, McKinsey and more. The organizers reported that some 5000+ participants joined the forum during the two days of the event.

The panel discussion, moderated by Temelko Dechev, united thought leaders and established experts in the fields of IT, Entrepreneurship, Banking, Finance, Investing, Tech Innovations, and NGO sectors, including the Managing Director at SAP Bulgaria, Mr. Zdravko Peshakov, the General Manager at KBC Global Services, Mr. Todor Petkov, Mr. Marius Ghenea from 3TS Capital, Managing Partner at Catalyst Romania, Mr. Andrew Wrobel, social entrepreneur and co-founder of Emerging Founders, Mr. Dobroslav Dimitrov, Chairman at BASSCOM, Chairman at BRAIT, and Co-founder of Imperia Online, and Mr. Todor Breshkov, Founding Partner at LAUNCHub Ventures.

Some of the key takeaways and conclusions from the panel discussion are:

  • The upcoming changes ahead of us in terms of AI implementation would be difficult at first but will later on with the years to be adjusted to the societies, businesses, and people in general, the same way other types of disrupting factors had been adjusted national and global economies in previous decades or centuries.
  • The best way to adapt swiftly in such a fast-paced and dynamic business/tech environment is by perceiving the changes as opportunities, not as threats – this advice can be applied to both employees and businesses. This approach could be a successful coping strategy for those who may initially fall victim to the rapid change and evolvement of AI implementations in any kind of market industry.
  • AI was given as an example of an accelerator for those willing to switch to, learn, and start working in completely new industries or types of jobs. Here AI is considered as a great opportunity, rather than a threat which is the widely accepted narrative lately.
  • Businesses, institutions, governments, and NGOs should be united as never before in order to be able to work together and harmonize with mutual actions the smooth transitions and effective development in terms of market shifts, employment regulations, and industry growth.

 

The Managing Partner of ExpandX, Temelko Dechev, also gave an extensive interview to the National Radio Station which deep-dived on the topics of AI and Digital Transformation, and how those are implemented in the Web, Digital and Marketing services we deliver for our international clients.

The Innowave Summit’s organizers share that their vision is “to unite the digital leaders of Europe and boost the innovation of local and national ecosystems”. We will use this opportunity to congratulate them once again on this ambitious initiative and the summit’s valuable impact on both individuals and the European tech industry as a whole.

If you are interested in learning more about the Innowave Summit, you can visit the event’s official website here.

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Temelko Dechev, CEO of ExpandX – Speaker at the 8th Digital4Plovdiv Conference

Temelko Dechev, CEO of ExpandX – Speaker at the 8th Digital4Plovdiv Conference

Earlier this month, the Managing Partner of ExpandX Marketing and Web participated as a speaker at the 8th Digital4Plovdiv conference.

The conference was held on 12 and 13 October 2023 as part of the Digital4 series of conferences, which are among the largest events in the digital marketing and e-commerce industry in SEE. This particular event was held in Plovdiv, Bulgaria.

 

The Latest Trends in B2B Sales and Marketing

During his presentation, Temelko Dechev, CEO of ExpandX and an experienced entrepreneur delivered an engaging talk with substantial practical value for the attendees – business owners, entrepreneurs, founders, and C-level executives. He delved into various topics, among which the latest trends, and insights related to B2B sales and marketing.

The attendees had the chance to hear valuable insider advice on market and commercial growth, backed by real-life business examples from our own success story and the results we have achieved in the past few years for our clients in North America, Europe and Middle East.

A photo of Temelko Dechev, CEO of ExpandX Marketing and Web, whole presenting on stage

Temelko Dechev was welcomed by a packed hall with hundreds of bright minds who were eager to hear his thoughts on the niche topic of B2B marketing and sales. The presentation was followed by a Q&A session, where some of the participants engaged in practical discussions of the business challenges they face.

Flawless as usual, the high-quality overall organization of the event deserves a round of applause! Sincere thanks to the host team behind the conference’s organization, for the invitation and the opportunity to present in front of such an elite audience.

What do our clients say about us?

“We are also seeing some increase in our traffic levels, time spent on the website, and other important metrics.”

Frederico Mancini | Owner & CEO, The Sailing Nation Ltd | Madrid, Spain

“Their ability to quickly understand our needs was impressive.”

CEO, Elderly Companion Care Provider | Vienna, Austria

“Their vast expertise, professionalism, communication, flexibility, and understanding of our vision are impressive.”

Anelia Kostadinova | General Manager, COMPUTER 2000 | Sofia, Bulgaria

“It’s a complete package that can really assist or help all your needs, especially in digital marketing.”

Ali Javan, Owner | IT Services Company | Dubai, United Arab Emirates

See those and more verified client reviews in the international B2B rating platform Clutch: click this link to access our company profile in Clutch.

We work with clients based in North America, Europe, and the Middle East.

Headquartered in Sofia, Bulgaria, ExpandX Marketing and Web has representatives in London, Vienna, New York, Madrid, and Munich. Connect with us and let us work together to expand your business.

Also, don’t forget to regularly check our blog for news, insights, and trends in the fields of digital services, e-commerce, digital marketing, web development, and more.

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Learn more about our services and how we can support you with your digital marketing here: Services – ExpandX Marketing & Web.

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ExpandX Marketing & Web

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ExpandX hosted a Business Strategy Master Class in New York City

ExpandX hosted a Business Strategy Master Class in New York City

In October 2023, ExpandX Marketing and Web hosted a Business Strategy master class at the RIU Plaza New York Times Square Hotel in mid-town Manhattan. The event was attended by both seasoned and aspiring New York entrepreneurs, business owners, and C-level executives from various industries, among which international trade, retail, banking, manufacturing, logistics, and others.

The key instructor at the master class was the agency’s Managing Partner Temelko Dechev, who delivered an engaging presentation based on business case studies. The event’s focus was on a number of business growth and sales tactics, digital marketing insights and trends, and web solutions that B2B businesses should apply in their commercial activities.

The master class was informative, content-rich, and engaging, providing attendees with practical insights and actionable strategies that they could implement in their businesses or ventures.

One of the highlights of the event was the extensive Q&A session that followed the master class. Attendees were encouraged to discuss marketing and sales challenges they face in their businesses and brainstorm possible solutions with the instructor and the other participants. This interactive session allowed attendees to network and also learn from each other, making the event a valuable experience for everyone involved.

Temelko Dechev added to his presentation valuable real-life examples on how the strategies discussed have already been helping a number of our clients in North America to expand their market share, grow their commercial activities and stay ahead of their competitors.

Watch a one-minute recap video of the event here:

Seeking the bigger picture in business

The event is another testament to ExpandX Marketing and Web’s commitment to helping B2B businesses grow and succeed in today’s competitive business landscape. Our comprehensive approach to the business cases discussed at the event reflects the way we work with our B2B clients by taking a robust and long-term 360-degree approach tailored to the specific business gaps identified.

Each of our digital marketing services is planned and executed as an integral part of our clients’ general business strategy and business goals. Each web solution and digital service we deliver is well-adjusted to serve the fundamental business goals and needs agreed. To look beyond the technical and IT aspects of the web services we’ve been contracted for is the only way to deliver optimal and long-term results, or to circle back to the master class topic: knowledge in the field of business strategy is key.

To learn more about the various digital marketing services and web solutions offered by ExpandX, visit the Services section of our website.

 

What do our clients say about us?

“The team really listened to our business concerns, understood the project, and delivered great marketing and web products”

Daniel Shaw | Founder & CEO, High Touch Investment Corp. Inc | Asheville, North Carolina, USA

“They showed exceptional professionalism in terms of web services.”

Michael Carter | Director, Naval Cargo Global Inc | Somerset, New Jersey, USA

“The communication and overall marketing results are impressive.”

Bobby Dhillon | Digital Marketing Manager, Assent | Toronto, Ontario, CANADA

See those and more verified client reviews in the international B2B rating platform Clutch: click this link to access our company profile in Clutch.

We work with clients based in North America, Europe, and the Middle East.

Headquartered in Sofia, Bulgaria, ExpandX Marketing and Web has representatives in London, Vienna, New York, Madrid and Munich. Connect with us and let us work together to expand your business.

Also, don’t forget to regularly check our blog for news, insights and trends in the fields of digital services, e-commerce, digital marketing, web development, and more.

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Learn more about our services and how we can support you with your digital marketing here: Services – ExpandX Marketing & Web.

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ExpandX Marketing & Web

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Temelko Dechev, CEO of ExpandX – Speaker at the YTILI Summit 2023

Temelko Dechev, CEO of ExpandX – Speaker at the YTILI Summit 2023

In September 2023, the Managing Partner of ExpandX Marketing and Web participated as a speaker at the first YTILI Summit 2023 hosted by World Chicago and the US Department of State

The theme of the summit was: Empower, Elevate, Evolve: The Journey of a Founder. Prominent business leaders, entrepreneurs, managers, consultants and policy makers from many European countries and the United States attended the conference and contributed the rich agenda and sessions with valuable insights, presentations and ideas. The conference started with opening remarks by the US Ambassador in Slovenia. 

Since its launch in 2016, approximately 300 alumni from across Europe have bolstered their business skills and transatlantic partnerships through the Young Transatlantic Innovation Leaders Initiative (YTILI) Fellowship Program. YTILI uses entrepreneurship as a tool for economic empowerment to promote mutual understanding, enhance business and leadership skills, and build lasting partnerships between business leaders from Europe and the United States.

During the Summit, Temelko Dechev, CEO of ExpandX and an experienced entrepreneur delivered an engaging presentation with substantial practical value for the attendees – YTILI Alumni, business owners, entrepreneurs, founders, and C-level executives from Europe and the United States. He delved into various topics, among which the latest trends, and insights related to B2B sales and marketing.  The title of his presentation was Sales & Marketing Insights: Grow & Expand your Business

The attendees had the chance to hear valuable insider advice on market and commercial growth, backed by real-life business examples from our own success story and the results we have achieved in the past few years for our clients in North America, Europe and Middle East.

Temelko Dechev was also speaking at the Berlin closing summit of the YTILI 2017 programme. The YTILI Fellowship Program engages young European entrepreneurs in a series of professional development and leadership activities that are designed to strengthen the transatlantic relationship and encourage European businesses, governments, and civil society to develop their innovation ecosystems. The program includes an online and in-person entrepreneurship curriculum; a fellowship placement with a business or organization in one of nine U.S. cities; opening and closing conferences in Chicago and Washington, D.C.; and a regional Innovation Summit in Ljubljana, Slovenia.

What do our clients say about us?

“We are also seeing some increase in our traffic levels, time spent on the website, and other important metrics.”

Frederico Mancini | Owner & CEO, The Sailing Nation Ltd | Madrid, Spain

“Their ability to quickly understand our needs was impressive.”

CEO, Elderly Companion Care Provider | Vienna, Austria

“Their vast expertise, professionalism, communication, flexibility, and understanding of our vision are impressive.”

Anelia Kostadinova | General Manager, COMPUTER 2000 | Sofia, Bulgaria

“It’s a complete package that can really assist or help all your needs, especially in digital marketing.”

Ali Javan, Owner | IT Services Company | Dubai, United Arab Emirates

See those and more verified client reviews in the international B2B rating platform Clutch: click this link to access our company profile in Clutch.

We work with clients based in North America, Europe, and the Middle East.

Headquartered in Sofia, Bulgaria, ExpandX Marketing and Web has representatives in London, Philadelphia, New York, Madrid, and Munich. Connect with us and let us work together to expand your business.

Also, don’t forget to regularly check our blog for news, insights, and trends in the fields of digital services, e-commerce, digital marketing, web development, and more.

______

Learn more about our services and how we can support you with your digital marketing here: Services – ExpandX Marketing & Web.

If you enjoyed this read, make sure to subscribe to our blog and get more useful content right into your mailbox!

Thank you

ExpandX Marketing & Web

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The Power of AI in Digital Marketing: What Will the Future Bring

The Power of AI in Digital Marketing: What Will the Future Bring

Further advancements in Artificial Intelligence (AI) are expected to reveal new, promising possibilities in digital marketing. AI’s capacity to analyze and interpret massive amounts of data quickly and accurately has made it an indispensable tool for any marketing agency. The use of AI in marketing could be a game changer, especially when we talk about improved productivity, efficiency, and personalization.

With this article, we are covering six (of many more) ways in which AI technology can be used to improve digital marketing:

1. AI-Powered Marketing Automation: Boosting Sales, Marketing Performance, and Efficiency

AI-powered marketing automation technology can help businesses focus on strategic and creative tasks to generate higher sales and improve marketing performance. Here are some of the ways digital marketing campaigns can benefit from AI-powered marketing automation tools:

  • Predictive analytics: AI predictive analytics algorithms use machine learning to analyze user data and predict which users are most likely to take a specific action. This can help businesses allocate more attention to the most promising leads.
  • Campaign optimization: AI campaign optimization tools can adjust digital marketing campaigns in real time based on user behavior and feedback. For example, AI could power automatic paid search ad bid adjustments or email content optimization based on user behavior.
  • Lead scoring: AI lead scoring algorithms can assign a score to each lead based on their likelihood to convert, enabling businesses to prioritize their follow-up and focus their resources on the most promising leads.

2. AI-Powered Personalization

AI algorithms have the ability to personalize content based on customer browsing behavior, demographics, and preferences. This feature enables marketers to achieve more precise personalization of content, offers, and ads, leading to an improved user experience. With AI’s assistance, marketing agencies around the globe can create more targeted and effective marketing campaigns that increase conversion rates.

Here are several examples of how AI can help marketers personalize customer experiences:

  • Improved analysis of customer behavior enables marketers to send tailored offers and product recommendations.
  • AI technology allows companies to track customers’ browsing habits and viewing patterns in real time, making it possible to suggest relevant products, images, or video content.
  • AI-powered chatbots can offer quick product recommendations and answer customer inquiries.
  • AI can analyze social media, product reviews, and surveys to help brands understand customer preferences and personalize their strategy.

A photo of a notebook on a desk, with notes and the logo of ExpandX

3. AI-Powered Chatbots

 

AI-powered chatbots can enhance digital marketing initiatives by offering personalized customer support, lead generation and analysis, and improved engagement and satisfaction. Here are some of the benefits of AI-powered chatbots in digital marketing campaigns:

  • Chatbots can converse with users, leading to higher engagement and a longer time spent on a website or social media platform.
  • AI-powered chatbots can recommend products, provide personalized feedback, and offer discounts or promotions based on user behavior and preferences.
  • Customer service is improved with chatbots, as they provide 24/7 support and reduce the workload of the support team, leading to higher satisfaction and brand loyalty.

4. AI-Generated Content 

 

By automating content creation, businesses can save time, improve content quality, and enhance campaign performance based on data and user preferences. Here are some of the ways that AI-powered content generation tools can benefit the work of any freelance marketer or marketing agency:

  • AI-powered content generators can save time and money by creating product descriptions, copy, and engaging social media content.
  • Customized content based on user behavior is possible with AI-powered tools. A chatbot, for example, can use AI to personalize responses based on a user’s past brand interactions.
  • Performance data can be used to optimize content using AI. An AI-powered tool can analyze which headlines or images get the most clicks and adjust content accordingly.
  • AI-powered tools can edit and proofread content for grammar and spelling errors, ensuring that it looks and sounds more professional.

5. AI-Based Image/Video Recognition 

 

AI technology can identify a variety of elements, such as objects and people, in both images and videos. Here are some ways in which AI-powered image and video recognition can help businesses create more engaging visual content:

  • Visual content analysis: AI technology can identify patterns and trends in visual content, which can help businesses create better visual content.
  • Automated tagging: AI algorithms can automatically add relevant keywords to images and videos, making it easier for businesses to categorize them and create more engaging visual content.
  • Creative inspiration: AI algorithms can suggest new visual content based on current trends and user preferences, providing companies with fresh and appealing content.

6. The Power of AI in A/B Testing

 

AI-powered A/B testing is revolutionizing the way companies approach marketing campaigns and reach their goals more efficiently. Here is how AI-powered tools can automate and streamline A/B testing:

  • Test setup: AI algorithms can randomly distribute traffic to a different webpage or ad variations to set up A/B tests, saving time and money compared to manual A/B testing.
  • Test analysis: Statistical models are used by AI algorithms to determine which variation performed better in A/B tests.
  • Real-time testing: AI-powered A/B testing tools allow businesses to quickly iterate and optimize their website or ad based on user feedback. This can enhance conversions and accelerate marketing goals.
  • Test optimization: Machine learning is used by AI algorithms to identify A/B test patterns and optimize future tests. Based on audience segmentation, the algorithm may recommend using a specific design or text presentation.

AI has already triggered a revolution in digital marketing and only the future will tell what other major changes will surprise us in the next few years or maybe – months. In the meanwhile, we, as professionals, will continue to evolve, keeping up with the rapid changes in the digital environment and making the most of all the fantastic innovations that disrupt our working routines daily.

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Learn more about our services and how we can support you with your digital marketing here: Services – ExpandX Marketing & Web.

If you enjoyed this read, make sure to subscribe to our blog and get more useful content right into your mailbox!

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ExpandX Marketing & Web

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