Temelko Dechev, CEO of ExpandX, Nominated as a Webit Changemaker 2025

Temelko Dechev, CEO of ExpandX, Nominated as a Webit Changemaker 2025

Temelko Dechev, Entrepreneur and Managing Partner at ExpandX, has been officially nominated for the prestigious Webit Changemakers 2025 initiative. The announcement is part of the upcoming Webit Festival, set to take place on June 26, 2025, at the National Palace of Culture (NDK) in Sofia, Bulgaria. This year, the event marks Webit’s 18th anniversary and continues its tradition of recognizing individuals and organizations driving positive impact across business, innovation, and technology.

The Webit Changemakers platform is dedicated to spotlighting those who contribute meaningfully to the advancement of society and business. With its motto “We don’t wait for the future – we create it,” the initiative honors leaders who are not only adapting to the future but actively building it.

Webit Changemakers 2025: A Platform for Visionaries

The Webit Festival brings together global leaders in business, government, and academia to discuss and celebrate innovation, sustainability, and digital transformation. The Changemakers nomination is a recognition of professionals whose work has made substantial contributions to these areas.

Temelko Dechev’s nomination reflects not only his achievements as a business leader but also his broader role in shaping the future of digital transformation across sectors.

About Temelko Dechev

Temelko Dechev is a seasoned entrepreneur, growth strategist, and business development expert with more than a decade of experience in the fields of marketing, management, and technology. He is the founder and managing partner of ExpandX, an international marketing, digital and web solutions agency serving clients across three continents.

More information on his background, thought leadership, and business philosophy is available here

Temelko has advised and worked with organizations ranging from early-stage startups to international corporations and governmental institutions. His expertise spans digital growth strategies, business model development, branding, and performance marketing. He has also participated in panels, international forums, and accelerator programs, contributing insight on entrepreneurship, e-commerce, and digital innovation.

About ExpandX

Founded and led by Temelko Dechev, ExpandX is an award-winning digital marketing agency offering marketing services and web solutions to companies in over 25 markets globally. The agency provides a full range of services, including:

  • Digital Marketing Strategy

  • Social Media and Content Marketing

  • Video Marketing and Video Production
  • Paid Advertising (Google, Meta, LinkedIn, TikTok, etc.)

  • Web and E-commerce Development

  • Web Design and UX
  • Branding and Creative Services

According to Clutch.co, ExpandX has consistently ranked as one of the top marketing, web and advertising firms globally, earning recognition for both its B2B service excellence and the measurable growth it delivers to clients.

The company serves a diverse portfolio of clients across industries such as fintech, healthcare, real estate, travel, education, and e-commerce. Its approach combines strategic consulting with performance-driven execution to help clients expand their market presence and business potential.

Explore more about ExpandX here 

 

What do our clients say about ExpandX?

“We are also seeing some increase in our traffic levels, time spent on the website, and other important metrics.”

Frederico Mancini | Owner & CEO, The Sailing Nation Ltd | Madrid, Spain

“Their ability to quickly understand our needs was impressive.”

CEO, Elderly Companion Care Provider | Vienna, Austria

“Their vast expertise, professionalism, communication, flexibility, and understanding of our vision are impressive.”

Anelia Kostadinova | General Manager, COMPUTER 2000 | Sofia, Bulgaria

“It’s a complete package that can really assist or help all your needs, especially in digital marketing.”

Ali Javan, Owner | IT Services Company | Dubai, United Arab Emirates

See those and more verified client reviews in the international B2B rating platform Clutch: click this link to access our company profile in Clutch.

We work with clients based in North America, Europe, and the Middle East.

Headquartered in Sofia, Bulgaria, ExpandX Marketing and Web has representatives in London, Vienna, New York, Madrid, and Munich. Connect with us and let us work together to expand your business.

Also, don’t forget to regularly check our blog for news, insights, and trends in the fields of digital services, e-commerce, digital marketing, web development, and more.

Learn more about our services and how we can support you with your digital marketing here: Services – ExpandX Marketing & Web.

If you enjoyed this read, make sure to subscribe to our blog and get more useful content right into your mailbox!

Thank you

ExpandX Marketing & Web

––––

 

Inquire now about our services:

10 + 11 =

Elevating Business and Marketing Success Through Impactful App UX

Elevating Business and Marketing Success Through Impactful App UX

A recent report by GoodFirms, based on feedback from 411 businesses across 25+ countries, presents detailed insights into the role of user experience (UX) design in the development of mobile applications by startups.

UX is a Core Success Factor

The survey found that 88% of participants rated UX as “extremely important,” with an average importance rating of 4.86 out of 5. The research identifies UX as a central component in improving user retention, reducing cognitive friction, and ensuring alignment with platform standards.

Main UX Strategies for Startups

The report outlines several UX design practices that are considered effective in startup environments:

  • Purpose-driven minimalism: Eliminate unnecessary features and interfaces to enhance clarity and function.

  • Performance optimization: Focus on fast loading times, responsive navigation, and efficient use of device resources.

  • Agile and lean UX methodologies: Implement iterative testing and refinement during the MVP and post-launch phases.

  • Platform-specific adaptation: Align design components with native platform guidelines (e.g., iOS Human Interface Guidelines and Android Material Design).

UX Testing and Iteration

Participants emphasized the importance of continuous testing—both prior to product launch and throughout the lifecycle of the application. Regular UX reviews were noted as essential for ensuring ongoing usability and relevance.

ExpandX Contribution

As one of the contributors featured in the GoodFirms report, ExpandX shared insights on implementing lean UX processes, improving functional design flow, and adapting interfaces based on platform requirements. The agency’s methodology supports efficient project delivery and design consistency across digital products.


Summary

Topic Key Insight
UX Relevance Rated as a critical success factor in startup mobile apps
Effective Approaches Minimalist design, speed optimization, lean UX, platform-specific design
UX Lifecycle Emphasis on pre-launch and post-launch testing
Industry Practices Agile methodologies and MVP-based development are widely adopted

The full report is available on GoodFirms and includes additional data and industry commentary. ExpandX’s inclusion in the report reflects its adherence to established UX standards and its experience in developing scalable, user-focused digital products.

What do our clients say about ExpandX?

“We are also seeing some increase in our traffic levels, time spent on the website, and other important metrics.”

Frederico Mancini | Owner & CEO, The Sailing Nation Ltd | Madrid, Spain

“Their ability to quickly understand our needs was impressive.”

CEO, Elderly Companion Care Provider | Vienna, Austria

“Their vast expertise, professionalism, communication, flexibility, and understanding of our vision are impressive.”

Anelia Kostadinova | General Manager, COMPUTER 2000 | Sofia, Bulgaria

“It’s a complete package that can really assist or help all your needs, especially in digital marketing.”

Ali Javan, Owner | IT Services Company | Dubai, United Arab Emirates

See those and more verified client reviews in the international B2B rating platform Clutch: click this link to access our company profile in Clutch.

We work with clients based in North America, Europe, and the Middle East.

Headquartered in Sofia, Bulgaria, ExpandX Marketing and Web has representatives in London, Vienna, New York, Madrid, and Munich. Connect with us and let us work together to expand your business.

Also, don’t forget to regularly check our blog for news, insights, and trends in the fields of digital services, e-commerce, digital marketing, web development, and more.

Learn more about our services and how we can support you with your digital marketing here: Services – ExpandX Marketing & Web.

If you enjoyed this read, make sure to subscribe to our blog and get more useful content right into your mailbox!

Thank you

ExpandX Marketing & Web

––––

 

Inquire now about our services:

13 + 8 =

ExpandX Marketing & Web supports 35 Years of Care and Impact: Proud Media Partner of SOS Children’s Villages

ExpandX Marketing & Web supports 35 Years of Care and Impact: Proud Media Partner of SOS Children’s Villages

In a heartfelt celebration of compassion, commitment, and community, SOS Children’s Villages Bulgaria marks its 35th anniversary. As part of this milestone, ExpandX Marketing & Web joins forces as an official media partner, standing alongside prestigious outlets such as Nova TV, Radio FM+, and Bulgarian National Television.

Together, these organizations are amplifying the message of hope, support, and opportunity for every child in need.

A Shared Mission: Empowering Lives, Strengthening Communities

With a clear focus on long-term care, prevention, and advocacy, SOS Children’s Villages Bulgaria has, for over three decades, provided essential support for vulnerable children and families across the country. Their impact spans:

  • Thousands of children raised in family-like care environments.

  • Support programs that prevent family separation and empower parents.

  • Advocacy initiatives defending children’s rights at the national level.

Valeriya Georgieva, National Program Director of SOS Children’s Villages Bulgaria, shared in a recent interview with Actualno that their mission is evolving to meet modern-day challenges, including mental health, youth employment, and digital transformation.

“We’ve come a long way, but our role continues to be vital. The strength of our work lies in the long-term care and the trust we build with every child and every family,” said Georgieva.

ExpandX: Corporate Social Responsibility in Action

For ExpandX Marketing & Web, supporting this anniversary is more than a partnership—it’s an extension of their core values.

As a global digital marketing agency and web solutions provider serving clients across three continents, ExpandX Marketing & Web believes in the power of purpose-driven collaboration. The company is committed to aligning with meaningful causes that create real impact.

“At ExpandX, we don’t just build brands and develop businesses — we support futures. Partnering with SOS Children’s Villages is an honor, and we’re proud to stand behind their work during such a meaningful anniversary. We support them with regular corporate donations since years as well.” said Temelko Dechev, CEO of ExpandX Marketing & Web.

Through its strategic media support and communication outreach, ExpandX Marketing & Web helps amplify the visibility of the initiative, bringing stories of transformation to broader audiences.

35 Years of Milestones Worth Celebrating

The anniversary marks not just the longevity of SOS Children’s Villages in Bulgaria, but the depth of their commitment:

  • First SOS Village in Bulgaria opened in 1993 in Dren.

  • Family Strengthening Programs now active in Sofia, Plovdiv, Pernik, Gabrovo, Veliko Tarnovo, and Vidin.

  • Youth programs that support education, employment, and independence.

  • Advocacy for systemic improvements in child welfare policies.

Their work touches every corner of child development—from early childhood care to youth empowerment and long-term mentorship.

Looking Forward: A Call to Action

As Bulgaria and the world face new social and economic challenges, organizations like SOS Children’s Villages remain essential.

ExpandX Marketing & Web calls on its network of clients, partners, and professionals to learn more and contribute—whether through donations, volunteering, or corporate partnerships.

This isn’t just about marking 35 years of history—it’s about building the next 35 years of impact.

Anniversary Event Ahead

To culminate this milestone year, a special celebratory event is being planned for the end of 2025, bringing together long-time supporters, partners, beneficiaries, and media. The event will commemorate the remarkable achievements of SOS Children’s Villages Bulgaria and honor the countless lives that have been uplifted through their tireless work. It will also serve as an inspiring reminder of the continued mission to protect, empower, and care for every child.


Headquartered in Sofia, Bulgaria, ExpandX Marketing and Web has representatives in London, Vienna, New York, Madrid, and Munich. Connect with us and let us work together to expand your business.

Also, don’t forget to regularly check our blog for news, insights, and trends in the fields of digital services, e-commerce, digital marketing, web development, and more.

Learn more about our services and how we can support you with your digital marketing here: Services – ExpandX Marketing & Web.

If you enjoyed this read, make sure to subscribe to our blog and get more useful content right into your mailbox!

Thank you

ExpandX Marketing & Web

––––

 

Inquire now about our services:

3 + 7 =

Temelko Dechev, CEO of ExpandX – Speaker at Mind Business School by OSM International Group

Temelko Dechev, CEO of ExpandX – Speaker at Mind Business School by OSM International Group

Earlier this month, the Managing Partner of ExpandX Marketing and Web participated as a speaker at Mind Business School by OSM International Group. He delivered a “Customer Experience journey” training to the entrepreneurs, business owners and managers who attended the seminar.

During his presentation, Temelko Dechev, CEO of ExpandX and a seasoned entrepreneur, delivered an informative training session that provided practical insights and real-life examples, focusing on the significance of Customer Experience and the Customer Journey. The audience, comprising business owners, entrepreneurs, founders, and C-level executives, actively participated by posing tailored questions related to their specific business dilemmas. Participants benefited from exclusive guidance on market expansion and commercial development, reinforced by tangible business instances, including the success narrative of ExpandX and the notable achievements attained for clients across North America, Europe, and the Middle East over recent years. The session concluded with a question-and-answer segment, during which select attendees engaged in hands-on discussions.

Temelko Dechev, CEO of ExpandX – Speaker at Mind Business School by OSM International Group 

Customer Experience (CX) encompasses all activities undertaken by a business or organization to prioritize customer satisfaction, managing their interactions and fulfilling their requirements. The various inquiries raised touch upon facets of customer experience. The four key components integral to CX are brand, product, price, and service. A customer journey delineates the entirety of a customer’s experience, surpassing mere satisfaction at individual transactions or touchpoints. These journeys encompass activities occurring before, during, and after a customer engages with a particular product or service. Examples of customer journeys encompass welcoming a new customer, resolving technical issues, or upgrading a product.

Focusing on complete customer journeys rather than isolated touchpoints can yield more robust business outcomes. Research by McKinsey revealed that customer contentment with health insurance increases by 73 percent when the entire journey is seamless, compared to scenarios where only touchpoints excel. In the realm of hospitality, patrons of hotels that excel throughout the customer journey are 61 percent more inclined to recommend these establishments compared to hotels emphasizing only touchpoints.

Temelko Dechev, CEO of ExpandX – Speaker at Mind Business School by OSM International Group 

What do our clients say about ExpandX?

“We are also seeing some increase in our traffic levels, time spent on the website, and other important metrics.”

Frederico Mancini | Owner & CEO, The Sailing Nation Ltd | Madrid, Spain

“Their ability to quickly understand our needs was impressive.”

CEO, Elderly Companion Care Provider | Vienna, Austria

“Their vast expertise, professionalism, communication, flexibility, and understanding of our vision are impressive.”

Anelia Kostadinova | General Manager, COMPUTER 2000 | Sofia, Bulgaria

“It’s a complete package that can really assist or help all your needs, especially in digital marketing.”

Ali Javan, Owner | IT Services Company | Dubai, United Arab Emirates

See those and more verified client reviews in the international B2B rating platform Clutch: click this link to access our company profile in Clutch.

We work with clients based in North America, Europe, and the Middle East.

Headquartered in Sofia, Bulgaria, ExpandX Marketing and Web has representatives in London, Vienna, New York, Madrid, and Munich. Connect with us and let us work together to expand your business.

Also, don’t forget to regularly check our blog for news, insights, and trends in the fields of digital services, e-commerce, digital marketing, web development, and more.

Learn more about our services and how we can support you with your digital marketing here: Services – ExpandX Marketing & Web.

If you enjoyed this read, make sure to subscribe to our blog and get more useful content right into your mailbox!

Thank you

ExpandX Marketing & Web

––––

 

Inquire now about our services:

14 + 8 =

The Future of the Tech Industry: a Panel Discussion Moderated by Temelko Dechev |ExpandX

The Future of the Tech Industry: a Panel Discussion Moderated by Temelko Dechev |ExpandX

On 17 and 18 November, the Managing Partner of ExpandX, Temelko Dechev, participated in this year’s edition of Innowave Summit, as a moderator of “The Future of Tech Industry” panel discussion with a main focus on the current and upcoming trends related to AI, Education, Digital Transformation, Employment and HR, Market Adjustments, CSR and other relevant topics.

The tech forum took place in the Palace of Culture and Sport in Varna, Bulgaria, and brought together world-renowned experts in various fields of the Tech Industry, such as E-commerce, Web and Software Services, AI, Fintech, Consumer Electronics and more. The summit provided thousands of attendees with the opportunity to exchange ideas, expand their professional networks, and learn about the latest trends and innovations in the world of technology, sales, business development and marketing.

 

Speakers at the forum were tech veterans and industry experts from companies like Google, Microsoft, SAP, META, McKinsey and more. The organizers reported that some 5000+ participants joined the forum during the two days of the event.

The panel discussion, moderated by Temelko Dechev, united thought leaders and established experts in the fields of IT, Entrepreneurship, Banking, Finance, Investing, Tech Innovations, and NGO sectors, including the Managing Director at SAP Bulgaria, Mr. Zdravko Peshakov, the General Manager at KBC Global Services, Mr. Todor Petkov, Mr. Marius Ghenea from 3TS Capital, Managing Partner at Catalyst Romania, Mr. Andrew Wrobel, social entrepreneur and co-founder of Emerging Founders, Mr. Dobroslav Dimitrov, Chairman at BASSCOM, Chairman at BRAIT, and Co-founder of Imperia Online, and Mr. Todor Breshkov, Founding Partner at LAUNCHub Ventures.

Some of the key takeaways and conclusions from the panel discussion are:

  • The upcoming changes ahead of us in terms of AI implementation would be difficult at first but will later on with the years to be adjusted to the societies, businesses, and people in general, the same way other types of disrupting factors had been adjusted national and global economies in previous decades or centuries.
  • The best way to adapt swiftly in such a fast-paced and dynamic business/tech environment is by perceiving the changes as opportunities, not as threats – this advice can be applied to both employees and businesses. This approach could be a successful coping strategy for those who may initially fall victim to the rapid change and evolvement of AI implementations in any kind of market industry.
  • AI was given as an example of an accelerator for those willing to switch to, learn, and start working in completely new industries or types of jobs. Here AI is considered as a great opportunity, rather than a threat which is the widely accepted narrative lately.
  • Businesses, institutions, governments, and NGOs should be united as never before in order to be able to work together and harmonize with mutual actions the smooth transitions and effective development in terms of market shifts, employment regulations, and industry growth.

 

The Managing Partner of ExpandX, Temelko Dechev, also gave an extensive interview to the National Radio Station which deep-dived on the topics of AI and Digital Transformation, and how those are implemented in the Web, Digital and Marketing services we deliver for our international clients.

The Innowave Summit’s organizers share that their vision is “to unite the digital leaders of Europe and boost the innovation of local and national ecosystems”. We will use this opportunity to congratulate them once again on this ambitious initiative and the summit’s valuable impact on both individuals and the European tech industry as a whole.

If you are interested in learning more about the Innowave Summit, you can visit the event’s official website here.

______

Learn more about our services and how we can support you with your digital marketing here: Services – ExpandX Marketing & Web.

If you enjoyed this read, make sure to subscribe to our blog and get more useful content right into your mailbox!

Thank you

ExpandX Marketing & Web

––––

HAVE A QUESTION OR NEED OUR SERVICES?

10 + 3 =

SUBSCRIBE TO OUR BLOG