Innowave Summit 2022

Innowave Summit 2022

Eastern European Cities teach the lesson of togetherness to restart the innovation economy – co-organising for the first time a summit on innovation

Innowave Summit is a Varna Brand Event and is held for the first time in Cluj-Napoca, being one of the largest innovation events in Central and Eastern Europe, organized by the Bulgarian Business Forum (Varna), C-EDU Cluster of Education (Cluj-Napoca) and Municipality of Cluj-Napoca in partnership with the City of Varna – in the strategic activities of the first pan-European platform for collaboration and stimulation of start-ups in Europe and the world, StartupCities Platform, in which the two cities Varna and Cluj-Napoca function as founding members.

ExpandX Marketing and Web is official associate partner of the confernece. 

The connection and collaboration of the two cities are especially important in the context of the European Year of Youth. In the presence of the European commissioner for Innovation, Research, Culture, Education and Youth Mariya Gabriel, the President of the European Committee of the Regions Apostolos Tzitzikostas and some of the most innovative mayors in Europe, Innowave Summit will show how two European cities work together to bring Youth and Education to the next level. 

The strong appearance in this innovation and shared knowledge event would also underline Cluj and Varna as a city of knowledge and would make the strong bond between these two cities visible to everyone.

Connected events during the days of Innowave Summit under the StartupCity Cluj Napoca Days:

  • The Europe Goes Local initiative will host a transnational conference in Cluj-Napoca during 17- 20 May 2022. 
  • In the context of the European Year of Youth, actors from the local ecosystem will also organize a series of events and youth actions in the city. 
  • On 18th May 2022 a Local dialogue with the citizens – co-organized by the European Committee of the Region and the Municipality of Cluj-Napoca on the topic of “Europe Starts in Transylvania. Building the strong foundation of the House of European Democracy”
  • In the morning of May 19th 2022, it will be marked the official establishment of the Network of European Youth Capitals with a signing ceremony. 
  • Part of the agenda of Innowave Summit 2022 will also be the First Regional Event in Romania for the largest startup event – Startup World Cup. The winner will have the chance to compete with the best startups in the world for the prize of $1,000,000 USD. 

All the above-mentioned events together with Innowave Summit 2022 aim to celebrate innovation and youth contribution to the participatory reconstruction of Europe’s cities and communities through young people.

This initiative will further the good connection and collaboration between both cities Cluj Napoca and Varna. Thus, through this collaboration, Bulgaria and Romania will continue their efforts to support start-ups, local public authorities, catalysts of the local innovation ecosystem and innovative bottom-up initiatives to retain talent in our region.

 

Dimitar Vasilev, president of Bulgarian Business Forum, explains the concept as “togetherness put into practice and building on the collaboration and mutual support that Varna and Cluj have developed in the last years. Our communities have similar challenges and our ecosystems are compatible. With Innowave Summit, we invite all of the interested actors to join us into moving to pragmatic and concrete projects, actions and business decisions. The summit will gather policy makers, European startup communities, innovative leaders from regional and global market”. 

 

Emilia Botezan, head of International Affairs and Investors within the Cluj-Napoca 

Municipality emphasizes that “in a global world, when no one can isolate to avoid problems (such as Covid19), what we can do is to use this as a constructive tool, and create a mechanism which offers the same resources to as many communities as possible access to them. Innowave Summit is one of  the ways we invite communities to rejoin and discuss solutions that tackles vital problems for our cities, such as digital transformation, or accessing innovation European funding and opening access to eastern European startups, and most of all solution provider for the most urgent Green Deal needs”.

Book your place here: www.innowavesummit.com

Learn more about Startup World Cup Romania here: https://swc.innowavesummit.com/

ExpandX Marketing and Web is official associate partner of Innowave Summit

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Sales in the Metaverse – How, Who and When?

Sales in the Metaverse – How, Who and When?

Testing New Tools for Horizon Worlds Creators To Earn Money

Meta is testing new features to let creators make money within Horizon Worlds, the company’s social metaverse platform for Quest VR headsets that is soon coming to mobile phones and possibly game consoles.

The metaverse—by nature of its not being limited by physical space—will bring a new level of creativity and open up new opportunities for the next generation of creators and businesses to pursue their passions and create livelihoods.

Creators and entrepreneurs will have more freedom to find a business model that works for them. So we’re excited to take this step today and expand further on the $10 million Horizon Creators Fund we announced last October, which we’ve been using to provide resources to Horizon Worlds creators. We’ll continue to work with our creator community and test and learn.

“While the focus is on monetization for creators now, ads may be an area we want to explore in the future”

Meta is also rolling out a “goal-oriented bonus program” to encourage creators to use its tools and build out their worlds. These bonuses will not be subject to fees and will be paid in full. They are determined largely based on the engagement a creator’s world receives, according to Sharma.

We’re beginning to roll out a test with a handful of creators that will let them sell virtual items and effects within their worlds. For example, someone could make and sell attachable accessories for a fashion world or offer paid access to a new part of a world.

Selling Virtual Items and Effects

Learn more details on the Metaverse topics and the future of digital marketing, web 3.0 and tech developments in this article by Oculus.

You can also check the video below that the team of ExpandX has selected for you to easily grasp on the opportunities lying ahead of the business that want to enter the Metaverse and start having solid presence there.

Thank you

ExpandX Marketing & Web

––––

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Тhe experiences are the most valuable currency of the digital world and in social media | Temelko Dechev | Bloomberg TV

Тhe experiences are the most valuable currency of the digital world and in social media | Temelko Dechev | Bloomberg TV

With no quality digital assets and digital presence businesses can not grow and can’t compete at all | Тemelko Dechev, Managing Partner, ExpandX Marketing & Web, in „Business Start” by BloombergTV

In order to expand globally, to reach new markets or to win market share the businesses should first be extremely specific about which countries, cities or regions they are willing to penetrate and why.

It is also extremely important to consider how well the specific niche is already developed. If so at all? That will define the marketing cost at awareness levels.

“I would recommend to those businesses who wish to conquer new markets, to have very well-prepared and outlined in details analysis of why would customers choose their products or services over the ones of the competitors that are already being bought.” Temelko Dechev said for Bloomberg.

As per the new tendencies and recent insights related to the marketing strategies he pointed out that in recent years clients are looking for complete, the so called A-Z solutions that equip the business with the full spectrum of marketing, advertising, digital presence, digital assets, web development and sales services.

Collection and processing of personal data is now done in a different way – the end customer has a choice.

Can marketing coexist with data privacy? Of course, all of the recent regulations really put limits on how digital marketers are able to use information to create a personalized experience for shoppers and customers. It’s no wonder that Gartner predicted that 80% of marketers will abandon personalization efforts by 2025.

Where it was once commonplace to track target leads through an entire sales journey, certain elements of the process are now starting to evolve to remain in line with certain global privacy restrictions. But there are many ways this all can be tackled in an extremely effective way both for the business and the end user.

Тhe experiences are the most valuable currency of the digital world and in social media

If we take video marketing for example this marketing tool is gaining so much speed in the recent years that not only businesses are taking advantages of it and add it to their marketing mix, but global giants and enterprises like Meta for example add this line of business as one of the main service tools: Reels in Instagram and LIVE videos by Facebook. There are so many other examples.

Businesses should invest in video marketing more than ever before. This is a key element of the marketing mix nowadays.

On another note, the role of the business development manager is important and a key element of the overall growth efforts but is far from enough if not supplemented and preceded by quality digital marketing, proper competitive positioning, engaging content mix and alignment of value proposition by the marketing and sales teams of a certain organization.  

If a business doesn’t have quality digital assets, content, image and competitive digital presence it is as if it does not exist at all.

„This is extremely important as businesses should stay ahead of their competitors on so many marketing, sales and business verticals. They should communicate, engage and connect with their potential and current audiences in a very authentic and genuine way. They should be there where the people are and spend time.” Temelko Dechev said.

More insights, trends and useful tips on how businesses can expand globally, align their marketing, sales and digital activities you can find in the video below, here or in this material Investor.bg.

Thank you

ExpandX Marketing & Web

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FREE Marketing Strategies Booklet?

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ExpandX | Marketing & Web

 

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The Year in Review: 2021 by ExpandX

The Year in Review: 2021 by ExpandX

 

We are about to conclude 2021 as a very challenging, resourceful and successful year for us at ExpandX – expandx.com!

We have stretched our services reach even further, successfully serving clients from UK, Italy, Spain, Greece, Switzerland, Bulgaria, United Arab Emirates, Egypt, Qatar, Singapore, USA, Canada, The Netherlands, Germany, Israel, Russia, France, Turkey, Austria, Slovakia, Malta and other counties.

That is truly inspiring indeed!

We have served more than 20 types of industries, both B2B and B2C. We have engaged in exciting projects at SMEs, Start-up, Enterprise levels, and have further developed the professional delivery of all our major service lines through continuous investments in know-how, technology and education.

In 2021 we extensively delivered on the following service lines:

  • Websites development
  • e-Commerce and e-Shops development
  • Social Media Marketing Management
  • Video Marketing and Video Ads Professional Editing
  • Digital Ads Management and PPC
  • Content Marketing
  • Creative
  • Design (Web, 3D, Print)
  • Copy-writing (in 5 languages)
  • Branding and Brand Management
  • SEO
  • Marketing Strategy and Consulting
  • Sales Strategy and Consulting

We have helped many businesses create, grow and develop their digital assets, which all results in expanding their commercial activities and reaching out new target audiences and markets.

You can read some of the new reviews and testimonials added by our clients and review recent projects here: https://clutch.co/profile/expandx-marketing-web

We are also humbled by all the awards our team have won!

  • Award 2021 – Awarded Rank #13 (among 1000+) at the Global Leaders in Advertising and Marketing ranking of The Manifest
  • Award 2021 – Top advertising agency (New York City) – among Top 100 Advertising Agencies in New York City
  • Award 2020 – Top B2B Services Provider – Top B2B Developer (Web & Marketing) for the Year 2020
  • Award 2019 – Top marketing agency – ExpandX Marketing & Web winner of the 2019 Global Leader Awards

We are forever grateful to all our clients, partners and team for all the trust, efforts and hard work put in all the projects we embarked on in 2021!

We also have very exciting news for the new year which we will be sharing in January 2022!

We wish you health and business prosperity! Stay tuned…

 

ThanX

ExpandX Marketing & Web

By the way, did you DOWNLOAD our

FREE Marketing Strategies Booklet?

Download HERE

ExpandX | Marketing & Web

 

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What should you plan for your Digital Marketing Strategy in 2022?

What should you plan for your Digital Marketing Strategy in 2022?

 

This article is going to talk about Digital marketing strategy and what you should plan for your Digital marketing strategies in 2022. Digital marketing has been around since the internet first started, but it is only now becoming a focus of businesses ever since more people have joined online social media platforms. It works with many different types of websites from Google, Facebook, LinkedIn, Twitter, and Instagram. Digital marketing requires careful planning from your company before jumping into this type of advertising because there are gains and losses that come with it.

In order to gain an advantage over your competitors, Digital marketing is the way to go. Digital advertising lets your business have a higher level of reach, interact with potential customers, and get insight into customer behavior, which helps you know what they want to serve them better in the future. Digital marketing has definitely become an essential part of companies’ strategies in 2021, but what does Digital Marketing Strategy look like in 2022? Let’s find out.

 

Digital Marketing in 2022:

Digital marketing is a crucial part of any business plan. Digital marketing in 2022 will be even more important. Digital marketing started out as a way for businesses to use technology to better connect with their potential and current customers.

Still, it has evolved so much over the past decade that many have come to see digital marketing as its own industry. Digital Marketing Consultant Jonathan Weber said, “As digital technologies proliferate throughout society, they become increasingly intertwined with culture and society.”

 

Digital Marketing in 2022 should help you reach a larger but targeted audience in a short time:

Unlike organic reach, using marketing channels, you can reach your potential customers with ease and in no time. Digital Marketing channels are paid marketing that you can promote your business across different social networks.

Digital marketing is a way in which companies and individuals can reach potential clients through Digital Media such as the Internet, Social Networks, Mobile Phones, Web TV, and Digital TV. Digital marketing delivers faster returns when it comes to ROI [return on investment].

Digital marketing has become a phenomenon that people can’t miss out on. Digital marketing will continue to be used by companies and marketers to connect with potential customers and boost their sales in 2022 as well as during the next decade.

Digital Marketing Channels:

Digital marketing evolved from online marketing into something bigger. Digital marketing is marketing that uses digital technologies, like the internet or mobile devices, to reach your target audience and convince them to buy your product or service.

Digital advertising takes many forms, including display ads, email campaigns, videos on social media sites, search engine optimization (SEO), search engine marketing (SEM), and many more ways of reaching your customers.

 

Digital Marketing in 2022 is all about mobile marketing:

Digital marketing efforts are becoming more focused on mobile devices. Digital marketing use on mobile devices is currently 10x higher than it was just a few years ago.

The digital landscape has continued to evolve, and the way that people use their mobile devices has become increasingly diverse. Digital media consumption habits, such as browsing content, shopping for products and services, watching videos, and playing games, have all shifted from desktop computers to mobile devices.

Digital marketing strategies are evolving to reflect the new digital reality where consumers seek information and connect with brands through mobile devices.

 

To succeed in 2022, you need to be active on Social media:

 

Social media has become more popular than any electronic media, and if you wish to excel at marketing your brand, you should learn to make it work for you. Using social media to market your brand or service should be part of your Digital Marketing.

 

Conclusion:

Digital marketing is all about making your brand noticeable through Digital Media. Digital marketing uses digital technologies to deliver promotional messages or build relationships with customers or stakeholders. Digital marketing in 2022 will be more targeted and personalized.

It makes it easier for businesses to get their brand or product seen by consumers, and Digital Media is the way this marketing has been achieved. Digital Marketing will continue to be used by companies and marketers to connect with potential customers in 2022 and onwards.

 

ThanX

ExpandX Marketing & Web

By the way, did you DOWNLOAD our

FREE Marketing Strategies Booklet?

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ExpandX | Marketing & Web

 

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