ExpandX Marketing & Web is a Clutch-Verified Digital Marketing Agency in Bulgaria

ExpandX Marketing & Web is a Clutch-Verified Digital Marketing Agency in Bulgaria

Since 2015, we’ve used a wide array of evolving marketing techniques to develop quality brand campaigns for our clients. We’re enthusiastic about our work, and we want you to be enthusiastic about our work, too. That’s why we joined Clutch, a B2B ratings and reviews program—so you can be confident in the quality of our digital marketing expertise.

Based in Washington, D.C., Clutch is an information platform that gathers research of service providers across numerous industries. Their site is designed to help prospective buyers choose their next business partner. Clutch conducts a multifaceted evaluation: they account for each company’s industry expertise, social media presence, and former client projects when compiling their lists of the best companies worldwide. We’re proud to announce that our company’s excellence shines brightly under Clutch’s analytical lens. We’ve ranked upon their list of top digital marketing and social media marketing agencies in Bulgaria in 2019.

The most impressive part of Clutch’s evaluation is former client reviews. Clutch’s analysts contacted our former clients and interviewed them to hear about the quality of our work. See what our former clients have said so far:

 

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We, of course, want to thank our former clients for graciously providing reviews of our work and for being such supportive business partners over the years. To hear their positive feedback motivates us to continue doing what we love.

In addition, we’ve achieved a place on Clutch’s two sister websites: The Manifest and Visual Objects. On the Manifest, we’re featured on their list of the best advertising agencies in Bulgaria in 2019. The Manifest is a guide for business buyers that lists top companies using information from Clutch, providing another way for prospective clients to reach us. On Visual Objects, visual examples of our development work is displayed on their list of digital marketing firms worldwide. Visual Objects allows business buyers to view service providers’ work portfolios and visualize past projects.

With these three resources at your disposal, we hope you can be confident about relying on us for your digital marketing needs. Reach out to us to start your next successful project.

 

 

THE X TEAM 
ExpandX Marketing & Web

 

 

By the way, did you DOWNLOAD our

FREE Marketing Strategies Booklet?

Download HERE

ExpandX | Marketing & Web

 

 

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The Secret of User-generated Content

The Secret of User-generated Content

Have you ever wondered how big companies plan and create their marketing content?

Today, I will show you why a brand such as Doritos is more successful than other brands in the same industry. You will discover how user-generated content could play the role of a huge engagement booster. And how listening to your audience can bring your brand a number of benefits.

As an illustration, I`ll analyze Doritos` marketing strategy using the AIDA model which stands for Awareness / Interest / Desire / Action. I`ll show you how the brand applies its strategy through the different stages of the model.

In fact, ‘Crash the Super Bowl’ campaign launched by Doritos was perhaps their most successful marketing campaign as it reached millions of people. But how did they do that?

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For this purpose, Doritos makes something really simple and completely free. The brand asks its users to submit their own interpretation of what the products and the brand mean to them in a 30-second video. Ten ads make it to the final where the fans have the chance to vote for their winner in the social channels where usually an incredible reward awaits. For instance, the 2015 winner got a job at Universal Studios, $1 million dollars and his commercial shown during the Super Bowl.

In other words, Doritos gets a unique look over their customers` language, preferences, personalities, pain points, wants and needs.

 

1. AWARENESS STAGE

 

Indeed, Doritos has increased its popularity through the social media channels (Twitter, Instagram, Facebook, YouTube, Website) generating thousands of likes, comments and shares. The brand managed to attract millions of people through such a simple campaign.

 

2. INTEREST STAGE

 

Do you know how Doritos encourage its fans to start researching further? Simply, by offering them the above-mentioned benefits. It`s quite easy, isn`t it? And the outcome of this strategy is marvellous. This co-creation content strategy has really worked for the brand creating brand value and positive reputation for them.

3. DESIRE STAGE

 

In fact, the brand uses customer-generated content marketing which is totally organic. Rather than paying to an agency, Doritos chose their fans as a source of advertising. The brand doesn`t just create the next boring ad. It uses their customers building an emotional connection with them and making this challenge personal. This is the phase where the fans move from ‘I like it’ to ‘I want it’.

4. ACTION STAGE

 

During this last stage, users are actively engaging with the brand. They are involved in promoting Doritos by sharing their videos on YouTube and the other Social Media channels.

 

The lifecycle of their video campaign continues before and after the event. Doritos builds a relationship in a communicative human way. Thus, they build trust and loyalty in their customers, which are 2 very must have goals in your digital marketing strategy.

So, by using a diversity of social media channels and user-generated content, Doritos managed to create a community of followers building a strong relationship with them. In their Inbound Marketing strategy, the brand shows that the customers are highly valuable for them.

How do you build relations with the clients in your business?

  

 

Dimitar
Digital Marketing Specialist
ExpandX Marketing

 

 

By the way, did you DOWNLOAD our

FREE Marketing Strategies Booklet?

Download HERE

ExpandX | Marketing & Web

 

 

HAVE QUESTIONS OR WANT TO KNOW MORE?

11 + 11 =