Instagram’s 2025 Grid Update: What It Means for Your Brand and How ExpandX Has You Covered
Instagram has rolled out a game-changing update: taller, portrait-oriented posts are now supported in the grid. You can already see this format in action on our Instagram account: ExpandX.
While this update opens up exciting new ways to captivate your audience, it has also left some users scrambling to adapt. But don’t worry—at ExpandX, we’re here to make sure you’re ahead of the curve.
What’s Changed?
For years, Instagram’s grid posts have been defined by the classic 1:1 square format (1080 x 1080 pixels). Now, the platform is embracing portrait posts with a 4:5 aspect ratio, measuring 1080 x 1350 pixels.
Here’s the quick comparison:
- Old Format: 1080 x 1080 pixels (1:1 ratio)
- New Format: 1080 x 1350 pixels (4:5 ratio)
This shift means that portrait posts will now occupy more vertical space, making them larger, more visually striking, and harder to miss in your audience’s feed.
Why This Update is a Big Deal
This isn’t just about aesthetics—it’s about giving your brand a competitive edge.
- Stand Out: Taller posts dominate the feed, making your content more noticeable and engaging.
- Stay Current: The new format looks modern and forward-thinking, while older square posts might start to feel outdated.
- Enhanced Creativity: With more screen space, you have greater freedom to showcase your products, share infographics, or design impactful carousel posts.
For businesses and creators, this update represents both an opportunity and a challenge: adapt quickly, or risk falling behind.
How ExpandX Keeps You Ahead
At ExpandX, we’re already one step ahead, crafting strategies to help you make the most of this new format.
Here’s how we’re setting your brand up for success:
- Optimised Content: All your graphics, photos, and videos are being resized to fit the new 1080 x 1350 format, ensuring they stand out.
- Feed Audits: We’re reviewing and phasing in portrait posts to maintain a polished, professional look on your grid.
- Creative Strategies: The extra height means more room for storytelling, and we’re leveraging that to make your brand shine.
Our team is dedicated to staying on top of every platform update, so you can focus on what matters most—growing your business.
Ready to Elevate Your Instagram Presence?
Whether it’s crafting eye-catching portrait posts or planning a cohesive feed strategy, ExpandX is here to help you stand out in the ever-changing digital landscape.
Let’s make your content not just fit the grid—but dominate it.
Our Awards
Our Agency earned its spot among the most reviewed companies in the following service categories:
- Digital Marketing and its sub-categories PPC Advertising and Social Media Marketing
- Web Development and Web Design.
Our Ranking around the Globe
Here are some of our brightest results this year:
For its digital marketing services, ExpandX was ranked as one of the top 3 most reviewed digital agencies in Atlanta, US, Spain, Germany, Bulgaria and Dubai.
We reached the top 10 in the UK in two categories – PPC advertising and social media marketing. We’ve also climbed the charts in New York City and Philadelphia, securing spots among the top 10 companies across different marketing categories.
Our high-quality web developments services got us the impressive 3rd place in Atlanta, USA, where ExpandX is also ranked in top 3 in the broader gategory named “Full-Service Digital Company”.
For our web design services, we were ranked at the prestigious 4th place in Germany.
Our Profile on the Clutch Platform
If you are curious to read some of our reviews on Clutch, please don’t hesitate to visit our profile there: here is a link.
Interested in working with ExpandX? Get in touch with us by dropping us a line or ringing a call. We can’t wait to hear from you.
ThanX
ExpandX Marketing & Web
