This year, the event will be expanded and will include the Greek market opportunities in terms of ecommerce.
If you are engaged in online sales and would like to know how you can grow your business in those markets, this event will provide you with a lot of useful information:
👉 Accounting and tax cases;
👉 Legal aspects of business in Romania and Greece;
👉 Logistics and warehouses for your goods;
👉 Marketing tools;
👉 Ecommerce platforms to launch immediately;
👉 Payment processing instruments;
👉 Store preparation and optimisaion techniques.
The program also includes hands-on seminars that will help you in several key areas:
🚀 How to sell more in marketplace platforms
🚀 Digital Marketing Strategies
🚀 Sales strategies
🚀 How to prepare businesses for Black Friday and Christmas shopping fever
🚀 And many more
ExpandX I Marketing & Web is official organisational prater of Innowave Summit 2019.
ONE OF THE MOST SIGNIFICANT HIGH TECH CONFERENCES IN SOUTHEASTERN EUROPE
The event is focused mainly on digitalization of business and the public sector. The main accent is put on innovations in the fields of marketing, sales, e-commerce and all the other sectors. It will take place on 18 and 19 October and the accent will be put on speeding up the digital transformation of the Bulgarian economy, strengthening the partnerships in Central, Eastern Europe and the Western Balkans, and also the partnerships with European and global digital pioneers and leaders.
The main goal of the event is to encourage the creative and innovative thinking, creating a favorable environment in which participants to be able to exchange information about successful business models and experience.
Innowave Summit 2019 is being organized with the support of Startup Europe (an initiative of the European Commission).
Together with the European Commission and Startup Europe we will select and promote 300 European StartUps with the best perspectives for development and 20 European ScaleUps with best perspectives for development before them.
Learn more about the event and book your tickets here.
Bulgarian Digital Week is the biggest event in the region in the field of telecommunications and information technology.
It is a showcase of the industry, demonstrating advanced achievements and technologies that determine the direction of market development for the coming year, as well as a convenient demonstration and discussion platform for discussing current issues, communication between industry professionals, suppliers and buyers.
Bulgarian Digital Week is a project that brings together several exhibitions, forums and conferences in the fields of information technology, telecommunications and marketing
Working to increase sales is hard work – you’ve been working overtime, sending out leaflets, giving product demos and have been to countless meetings with prospects, but the sales figures still won’t budge.
Sounds familiar?
• Are you looking for ways to get more leads or increase your brand awareness?
• Are you struggling to get the most out of your marketing efforts?
If so, these tips will bring you great results in the long run.
Growing a business requires a solid marketing strategy, and often, traditional forms of marketing struggle to cut through the increasing noise of the advertising world.
In these cases, you probably don’t need to push your employees to work harder, but are in dire need of a more efficient marketing approach – one that will allow you to reach more people far more easily, one that assures that only the most qualified leads will make it through to you.
Below are 3 strong reasons to consider implementing aspects of digital marketing into your campaign:
1. YOU WILL GET BETTER PROSPECTS
Digital marketing allows you to collect a vast amount of data about your customers – you can easily turn them into insights about the people who buy your products. This helps you to identify who is a good fit for your business and helps you weed out the people who take up your time but rarely make a purchase.
Your presence in the digital world allows you to showcase the reviews and testimonials you have received from your customers, which helps you build an image of credibility. Putting in the effort to attain great reviews can also make you stand out from amongst your competitors.
People are far more likely to believe the comments of your former customers than your own claims, and digital marketing allows you to take advantage of it virtually for free.
FINAL THOUGHTS
Starting with digital marketing doesn’t need to be a complicated endeavor, nor does it require you to shift all your advertising efforts to the digital realm. It can be as simple as reaching out to your customers online or launching small-scale ad campaigns to generate awareness for your business. These steps, although small, can have a significant impact on your business growth in the long-term.
If you want to learn more about how digital marketing can help you achieve your business goals, download our marketing strategies booklet today!
Robert
Sales & Marketing Specialist
ExpandX Marketing & Web
Are you aware of the most important trends and elements in Digital Marketing?
Today, more and more businesses recognize the power and effect of digital marketing, and that it has long outpaced traditional marketing strategies and tools.
In order to achieve good business results, it is important not only to keep up with digital marketing trends but also to create an effective, structured and well-thought-out strategy based on a pre-market analysis, audiences, competition in the sector in which your business operates.
Here are the 5 key elements that are important to your business and which will help and navigate your business on the road to success.
1. BUILDING A WEBSITE
Creating a website for your business (which engages, informs, gives value, and generates sales) is the first important step to put your brand online, as this is where the traffic from all marketing campaigns leads to.
It has to be well-designed, user-friendly, optimized from UX, UI, and quality content and be a mirror of your brand and the message you want to convey through it and especially to add value for the users.
2. BUILDING A STRONG BRAND
As we have repeatedly said – the brand is recognition, trust and can change the way people perceive your business. That is why it is very important what brand strategy and messages you choose for your business.
The growing influence of social networks is of great importance, so the presence of your business there is a must. Here, however, it is important for every business to analyze and recognize which are the most appropriate channels and platforms for advertising your business. The presence on Facebook and Google will help you reach the right people and expand your business. Instagram is gaining momentum in online marketing, and social networks such as LinkedIn and Xing are very relevant if your business is B2C or B2B oriented and looking for business contacts.
4. BUILDING A MARKETING STRATEGY
Marketing strategy or, in other words, this is the plan designed to achieve the core business and marketing goals and the tools for achieving them.
The main idea of the marketing strategy is to put ourselves in the shoes of the people we want to reach. Moreover, to analyze each stage of the buyer’s journey, so that we will engage him the most, so that he asks for more information and eventually lead us, as a business, to the ultimate goal we have set.
Here, it is important to determine the overall marketing goal of your campaign(s), build your Buyer Personas accounts and overall marketing funnel management. If all these elements are built, applied, managed, analyzed and developed properly, they will bring the desired results. Setting a timeframe for realizing and measuring results is also very important.
5. UNDERSTANDING THE POWER OF SEO
How often when you need information about something the first thing to do is search on Google?
This is exactly what consumers do when they try to find information about a particular product or service they need.
That’s why it’s very important to analyze and know the 5 most-used keywords your business searches for in search engines. This will allow you to optimize the content you create on your website and on all social networks, platforms, and directories your business is present on.
Plus, to target the audience that is most likely to be interested in your business by using the right set of Google Keywords.
In conclusion, in our agency, we always recommend to our clients, regardless of what channels and tools they use in their digital strategy, to always follow the fundamental rules, steps, and strategies that are part of the marketing mix and marketing as a whole.
And of course, above all, strive to create and deliver messages, emotions, and feelings that will not only create a strong brand and value for the client but will also make the magic called digital marketing successful and profitable for your business!
Share your ideas and experience in the comments below!
Darina
Digital Marketing Specialist
ExpandX Marketing
