Innowave Summit 2022

Innowave Summit 2022

Eastern European Cities teach the lesson of togetherness to restart the innovation economy – co-organising for the first time a summit on innovation

Innowave Summit is a Varna Brand Event and is held for the first time in Cluj-Napoca, being one of the largest innovation events in Central and Eastern Europe, organized by the Bulgarian Business Forum (Varna), C-EDU Cluster of Education (Cluj-Napoca) and Municipality of Cluj-Napoca in partnership with the City of Varna – in the strategic activities of the first pan-European platform for collaboration and stimulation of start-ups in Europe and the world, StartupCities Platform, in which the two cities Varna and Cluj-Napoca function as founding members.

ExpandX Marketing and Web is official associate partner of the confernece. 

The connection and collaboration of the two cities are especially important in the context of the European Year of Youth. In the presence of the European commissioner for Innovation, Research, Culture, Education and Youth Mariya Gabriel, the President of the European Committee of the Regions Apostolos Tzitzikostas and some of the most innovative mayors in Europe, Innowave Summit will show how two European cities work together to bring Youth and Education to the next level. 

The strong appearance in this innovation and shared knowledge event would also underline Cluj and Varna as a city of knowledge and would make the strong bond between these two cities visible to everyone.

Connected events during the days of Innowave Summit under the StartupCity Cluj Napoca Days:

  • The Europe Goes Local initiative will host a transnational conference in Cluj-Napoca during 17- 20 May 2022. 
  • In the context of the European Year of Youth, actors from the local ecosystem will also organize a series of events and youth actions in the city. 
  • On 18th May 2022 a Local dialogue with the citizens – co-organized by the European Committee of the Region and the Municipality of Cluj-Napoca on the topic of “Europe Starts in Transylvania. Building the strong foundation of the House of European Democracy”
  • In the morning of May 19th 2022, it will be marked the official establishment of the Network of European Youth Capitals with a signing ceremony. 
  • Part of the agenda of Innowave Summit 2022 will also be the First Regional Event in Romania for the largest startup event – Startup World Cup. The winner will have the chance to compete with the best startups in the world for the prize of $1,000,000 USD. 

All the above-mentioned events together with Innowave Summit 2022 aim to celebrate innovation and youth contribution to the participatory reconstruction of Europe’s cities and communities through young people.

This initiative will further the good connection and collaboration between both cities Cluj Napoca and Varna. Thus, through this collaboration, Bulgaria and Romania will continue their efforts to support start-ups, local public authorities, catalysts of the local innovation ecosystem and innovative bottom-up initiatives to retain talent in our region.

 

Dimitar Vasilev, president of Bulgarian Business Forum, explains the concept as “togetherness put into practice and building on the collaboration and mutual support that Varna and Cluj have developed in the last years. Our communities have similar challenges and our ecosystems are compatible. With Innowave Summit, we invite all of the interested actors to join us into moving to pragmatic and concrete projects, actions and business decisions. The summit will gather policy makers, European startup communities, innovative leaders from regional and global market”. 

 

Emilia Botezan, head of International Affairs and Investors within the Cluj-Napoca 

Municipality emphasizes that “in a global world, when no one can isolate to avoid problems (such as Covid19), what we can do is to use this as a constructive tool, and create a mechanism which offers the same resources to as many communities as possible access to them. Innowave Summit is one of  the ways we invite communities to rejoin and discuss solutions that tackles vital problems for our cities, such as digital transformation, or accessing innovation European funding and opening access to eastern European startups, and most of all solution provider for the most urgent Green Deal needs”.

Book your place here: www.innowavesummit.com

Learn more about Startup World Cup Romania here: https://swc.innowavesummit.com/

ExpandX Marketing and Web is official associate partner of Innowave Summit

HAVE QUESTIONS OR WANT TO KNOW MORE?

15 + 4 =

Sales in the Metaverse – How, Who and When?

Sales in the Metaverse – How, Who and When?

Testing New Tools for Horizon Worlds Creators To Earn Money

Meta is testing new features to let creators make money within Horizon Worlds, the company’s social metaverse platform for Quest VR headsets that is soon coming to mobile phones and possibly game consoles.

The metaverse—by nature of its not being limited by physical space—will bring a new level of creativity and open up new opportunities for the next generation of creators and businesses to pursue their passions and create livelihoods.

Creators and entrepreneurs will have more freedom to find a business model that works for them. So we’re excited to take this step today and expand further on the $10 million Horizon Creators Fund we announced last October, which we’ve been using to provide resources to Horizon Worlds creators. We’ll continue to work with our creator community and test and learn.

“While the focus is on monetization for creators now, ads may be an area we want to explore in the future”

Meta is also rolling out a “goal-oriented bonus program” to encourage creators to use its tools and build out their worlds. These bonuses will not be subject to fees and will be paid in full. They are determined largely based on the engagement a creator’s world receives, according to Sharma.

We’re beginning to roll out a test with a handful of creators that will let them sell virtual items and effects within their worlds. For example, someone could make and sell attachable accessories for a fashion world or offer paid access to a new part of a world.

Selling Virtual Items and Effects

Learn more details on the Metaverse topics and the future of digital marketing, web 3.0 and tech developments in this article by Oculus.

You can also check the video below that the team of ExpandX has selected for you to easily grasp on the opportunities lying ahead of the business that want to enter the Metaverse and start having solid presence there.

Thank you

ExpandX Marketing & Web

––––

By the way, did you DOWNLOAD our

FREE Marketing Strategies Booklet?

Download HERE

ExpandX | Marketing & Web

 

HAVE QUESTIONS OR WANT TO KNOW MORE?

4 + 3 =

Тhe experiences are the most valuable currency of the digital world and in social media | Temelko Dechev | Bloomberg TV

Тhe experiences are the most valuable currency of the digital world and in social media | Temelko Dechev | Bloomberg TV

With no quality digital assets and digital presence businesses can not grow and can’t compete at all | Тemelko Dechev, Managing Partner, ExpandX Marketing & Web, in „Business Start” by BloombergTV

In order to expand globally, to reach new markets or to win market share the businesses should first be extremely specific about which countries, cities or regions they are willing to penetrate and why.

It is also extremely important to consider how well the specific niche is already developed. If so at all? That will define the marketing cost at awareness levels.

“I would recommend to those businesses who wish to conquer new markets, to have very well-prepared and outlined in details analysis of why would customers choose their products or services over the ones of the competitors that are already being bought.” Temelko Dechev said for Bloomberg.

As per the new tendencies and recent insights related to the marketing strategies he pointed out that in recent years clients are looking for complete, the so called A-Z solutions that equip the business with the full spectrum of marketing, advertising, digital presence, digital assets, web development and sales services.

Collection and processing of personal data is now done in a different way – the end customer has a choice.

Can marketing coexist with data privacy? Of course, all of the recent regulations really put limits on how digital marketers are able to use information to create a personalized experience for shoppers and customers. It’s no wonder that Gartner predicted that 80% of marketers will abandon personalization efforts by 2025.

Where it was once commonplace to track target leads through an entire sales journey, certain elements of the process are now starting to evolve to remain in line with certain global privacy restrictions. But there are many ways this all can be tackled in an extremely effective way both for the business and the end user.

Тhe experiences are the most valuable currency of the digital world and in social media

If we take video marketing for example this marketing tool is gaining so much speed in the recent years that not only businesses are taking advantages of it and add it to their marketing mix, but global giants and enterprises like Meta for example add this line of business as one of the main service tools: Reels in Instagram and LIVE videos by Facebook. There are so many other examples.

Businesses should invest in video marketing more than ever before. This is a key element of the marketing mix nowadays.

On another note, the role of the business development manager is important and a key element of the overall growth efforts but is far from enough if not supplemented and preceded by quality digital marketing, proper competitive positioning, engaging content mix and alignment of value proposition by the marketing and sales teams of a certain organization.  

If a business doesn’t have quality digital assets, content, image and competitive digital presence it is as if it does not exist at all.

„This is extremely important as businesses should stay ahead of their competitors on so many marketing, sales and business verticals. They should communicate, engage and connect with their potential and current audiences in a very authentic and genuine way. They should be there where the people are and spend time.” Temelko Dechev said.

More insights, trends and useful tips on how businesses can expand globally, align their marketing, sales and digital activities you can find in the video below, here or in this material Investor.bg.

Thank you

ExpandX Marketing & Web

––––

By the way, did you DOWNLOAD our

FREE Marketing Strategies Booklet?

Download HERE

ExpandX | Marketing & Web

 

HAVE QUESTIONS OR WANT TO KNOW MORE?

5 + 4 =

ExpandX Marketing & Web Recognized as a Global Leader Agency in Advertising and Marketing

ExpandX Marketing & Web Recognized as a Global Leader Agency in Advertising and Marketing

ExpandX Marketing & Web earns an Award in the Global Leaders Marketing and Advertising Agencies List of the Manifest

For years, ExpandX Marketing & Web has been providing value to its clients through meticulous and results-driven digital marketing, and web development solutions. Our mission is and always remains to grow alongside our clients and partners focusing on their digital transformation and business growth. For that reason, we’re proud to announce that we’ve been recognized as a Global Leader, ranked #13 among 1000+ agencies in the space of advertising and marketing by The Manifest. According to the company listing resource, we’re among the most reviewed global leaders in this field!

Our clients business growth means we grow as well

For years, we ourselves have made an impact on the businesses we engage with. Our expertise in developing and enhancing anyone’s digital presence has helped our clients widen their reach (globally) and increase their revenue.

By developing well-aligned solutions, services portfolio and crafting engaging content, we’re able to draw in and convert leads for our partners! Our success as a digital marketing firm is evident in our 5-star Ratings on Clutch.

During the last years we have worked on various projects related to website development, digital marketing, web design, e-commerce, video marketing, Facebook ads, Google ads, Instagram ads, LinkedIn Ads, YouTube marketing, Social Media Marketing, SEO, content marketing, branding and brand awareness, sales strategies, sales automation and more.

The Manifest announces the most reviewed global business leaders in the advertising and marketing industry. We’re honored and proud of this award because it shows our team’s collective dedication to our mission. Furthermore, we’re thankful to our partners and clients, for taking the time to leave their honest feedback about the quality of our work.

Some of our most recent reviews:

A data-driven and supportive partner, ExpandX Marketing & Web makes an effort to explain their strategies to the client to ensure a transparent workflow. They have proven their dedication to providing the best results for the client through their hands-on approach and receptiveness to feedback.

— Arnold Abraham, CEO | ArnoldCode Academy | Germany | read more here

Thanks to ExpandX Marketing & Web, the client has gained considerable interest via LinkedIn, with their website receiving positive feedback as well. The team continues to give valuable suggestions and digital marketing advice. The client commends their superb communication and world-class services.

— Jurgen Klaus, CEO | Innov8 AG | Switzerland | read more here

Thanks to ExpandX Marketing & Web’s efforts, the company is now perceived as a credible leader in their market by their competitors. They have firmly established their business online and are garnering a consistent flow of inquiries from prospective clients.”

— Richard Hart, Managing Director | Amplify Financial Services | UK | read more here

Clutch is an US established B2B review and rating agency based in Washington, DC. It’s a market research firm that publishes credible content relating to the IT, advertising, marketing, production, and financial services industries. Every year, they hold an awards round to commemorate the best service providers from the aforementioned sectors.

The platform is an independent reviews and ratings platform that uses a unique verification system that only allows legitimate information on their website.

Globally local. Expanding businesses.

While we stay humble and thankful wee would like to take this opportunity to thank out clients, and of course to our outstanding team! 

You can learn more about our services here or read our blog with our most recent articles dedicated to digital business, e-commerce, marketing, web development and other trends of the online businesses.

ThanX

ExpandX Marketing & Web

By the way, did you DOWNLOAD our

FREE Marketing Strategies Booklet?

Download HERE

ExpandX | Marketing & Web

 

Do you have questions or you want to learn more about the topic ?

2 + 9 =

ExpandX awarded leader among the Top 100 Agencies in NYC for the Year 2021

ExpandX awarded leader among the Top 100 Agencies in NYC for the Year 2021

ExpandX Marketing & Web Earns a Feature in Newest B2B Site Top Design Firms

We at ExpandX Marketing are constantly on the lookout for the latest developments in the digital world. This year has us on the edge of our seats as a new player enters the B2B market research scene — with us taking part in its inauguration!

Top Design Firms (TDF) — created by the people behind the B2B ratings and reviews platform, Clutch — features top companies that specialize in development, design, and marketing. Its goal is to connect companies and individuals from all around the world with the right service providers.

As an agency geared towards growth and the expansion of one’s network, this initiative certainly has us excited! For years, we ourselves have made an impact on the businesses we engage with. Our expertise in developing and enhancing anyone’s online presence has helped our clients widen their reach and increase their revenue.

By developing well-aligned solutions and crafting engaging content, we’re able to draw in and convert leads for our partners! Our success as a digital marketing firm is evident in our 19 5-star Ratings on Clutch, and through it, TDF has determined our excellence in:

ExpandX Marketing & Web - Clutch Award Design Firm NYC 2021 2

During the last years we have worked on various projects related to website development, digital marketing, web design, e-commerce, video marketing, Facebook ads, Google ads, Instagram ads, YouTube marketing, LinkedIn marketing, Social Media Marketing, SEO, content marketing, branding and brand awareness, sales strategies, sales automation and more.

Some of the most recent reviews:

“The website we got is great and our clients love it. It is fast, modern, minimalist, easy to navigate and browse, has a great design and content structure.”

— Managing Director, AV Apartments Development Inc.

“We have two smoothly operating, modern, engaging, responsive, easy to manage, and beautiful websites. That is our digital business card we are very happy with.”

— Brand & Marketing Manager, K-Express Ltd.

“They really know what they are doing no matter if it is a marketing or web development-related task.”

— VP Business Development, DCC Furniture Inc.

See all the reviews here

Clutch is an US established B2B review and rating agency based in Washington, DC. It’s a market research firm that publishes credible content relating to the IT, advertising, marketing, production, and financial services industries. Every year, they hold an awards round to commemorate the best service providers from the aforementioned sectors.

The platform is an independent reviews and ratings platform that uses a unique verification system that only allows legitimate information on their website.

This means that all of the reviews that appear on the site are the real thoughts of past clients regarding their experience of working with us. But that alone is not enough to become a Clutch 2021 leader. In order to become a top performer, a company will need to collect multiple five-star ratings

While we stay humble and thankful wee would like to take this opportunity to thank out clients, and of course to our outstanding team! 

We can’t wait to see what else TDF has in store. Starting off on a strong foot, it’s sure to make a ripple on the face of B2B!

You can learn more about our services here or read our blog with our most recent articles dedicated to digital business, e-commerce, marketing, web development and other trends of the online businesses.

ThanX

ExpandX Marketing & Web

By the way, did you DOWNLOAD our

FREE Marketing Strategies Booklet?

Download HERE

ExpandX | Marketing & Web

 

Do you have questions or you want to learn more about the topic ?

11 + 7 =