How to Protect Your Business in the Wake of Covid-19?

How to Protect Your Business in the Wake of Covid-19?

WHAT ARE SOME OF THE KEY MEASURES BUSINESSES NEED TO ACT ON NOW TO TACKLE THE CORONAVIRUS TOMORROW?

 

It is already happening: the #StayAtHome campaign is practically making people appreciate their lives.

Global trends show that social distancing, imposed as a measure to limit the spread of the new coronavirus, has massive impact on each and every industry. While for some economy fields this impact seems devastating, e-commerce and online services enjoy growth at unprecedented pace. As per recent news by Wall Street Journal (17 March), Amazon.com Inc. plans to hire an additional 100,000 employees in the U.S. to service online deliveries.

While other SMEs like restaurants, cafes and cinemas are being shut down, digital, takeout and delivery along with streaming platforms and such for for video and audio conferencing, flourish. For example, the NYSE traded Zoom Video Communications (NASDAQ: ZM), registered a significant rise of its stock price value hitting an all-time high of $130.70 as of midday 19 March 2020.

All this is a clear indication of how powerful, important and vital to the existence and progress of businesses around the world the digital era is. The rapid change in circumstances is going to put the stamina of most businesses to a test. The big question is: how to protect the future of our companies in these times of hardship and insecurity? How SMEs with old and rusty business mechanics can get a bypass to the digital era benefits?

Here are some useful guidelines on how to make the most of the current situation:

1. BOOST YOUR ONLINE PRESENCE.

“Digitally dead“ nowadays means “physically dead“ for almost 90% of the businesses.

We know that shutting down your clothing store because of the emergency situation may feel tragic right now but why not use these lemons to make a nice glass of lemonade? You can look at this as the push you needed to open the e-Shop you’ve been dreaming about for years. To reach new, potential markets utilizing the means of digital marketing. To exploit the opportunities of automation and logistics innovations applied in business.

Same applies to restaurants – make sure your customers don’t forget about you, just because your dining areas are closed. Keep your digital presence active, engage with your existing and potential audience, start promotions via digital marketing tools, get your menus on your website and do online deliveries!

At a first glance it may sound challenging, but with good online presence and some talented marketing specialists behind your back your offline reputation will soon start working for your orders online!

Almost any industry can adjust – online business has been a leading global trend for years. Why don’t you make this inevitable step forward… now? Those who resist change, risk facing less beautiful future for their companies.

2. SWITCH FROM TRADITIONAL OFFICE SPACE TO REMOTE OFFICE

The recommended social distancing may be the long-expected chance to see how your team would work from their own homes. With the right organizational tools and strategies in place, a remotely based team can be managed as efficiently as the one in the office.

It is needless to say that, in times of crises, high monthly payments for office rent may be a huge burden for any business. Now it’s the right time to experiment with the concept of remote office and why not – to radically rethink the office situation for your business? There are many examples of businesses, which are already applying that practice.

 

3. DIGITIZE YOUR WORKFLOW AND BUSINESS MECHANICS

Changing internal workflow processes may seem as a heavy task, especially when it comes to a company with decades of traditions of paper documents, folders and archives.

We don’t want to convince you that switching to paperless existence would be easy, but it is definitely going to be worth it! Just imagine how much you would be saving from storage space (and storage costs) and how much more time your employees will be spending to get actually useful work done.

And here comes the best part: once you have migrated your workflow to digital environment, you would have the flexibility to have your people work for you regardless of whether they are physically present in the office, in their homes or in a villa somewhere on the other part of the globe.

Digitizing your company’s workflow will help you become independent from the office space and the physical presence of your employees. Having all this is mind, the possibility of quarantine or total lockdown does not seem that seriously disturbing any more.

4. EDUCATION AND CONTINUOUS LEARNING

Now this point comes as an extremely important one. We are referring to Online Education. You know how many educational materials, courses, articles, podcasts, videos and entire university programs are available online. Some for free, some – at a cost. Well, let’s not get surprised that this is also a result of the digital era and its opportunities.

You can easily get your staff and colleagues to learn new skills, improve existing ones and advance forward in their professional domain of operation. This will inevitably result in better efficiency and competitive advantages in the long-run. Something your clients will cherish a lot.

FINAL THOUGHTS

Use the market circumstances as an opportunity. Time not us, have proven that difficulties have always made business and people more creative, efficient in their daily lives and focused on the important. That is why we have developed and launched a special RESTART Package offering Free services to business. You can check it out here.

What your business will do in the next 3-6 months will define your business results in Q1, 2021. So… the questions is “What’s important for you”? 

 

Your dedicated marketing team
ExpandX Marketing & Web

 

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ExpandX Marketing & Web at BCC International Trade Summit 2019 London

ExpandX Marketing & Web at BCC International Trade Summit 2019 London

ExpandX Marketing & Web, participated at the BCC International Trade Summit 2019 London.

The 2019 International Trade Summit event gave delegates practical advice, invaluable resources and the contacts needed to grow their business and begin the next step of their export journey.

 

ExpandX Marketing & Web at BCC International Trade Summit 2019 London

 

The event brought together over 500 new and established UK and overseas businesses, representing a wide range of sectors for an invaluable day of practical advice and guidance on growing their international trade activity. Businesses walked away armed with the knowledge, insight, inspiration and confidence to harness opportunities for trade that will directly help them to realize their international aspirations.

The day consisted of keynote speeches, engaging panel debates and case studies with experienced and growing companies on a range of themes most relevant to international trade and business. There were also ample opportunities to connect, meet and network.

ExpandX Marketing & Web, Digital Marketing, Дигитален Маркетинг, Продажби, Реклама, Оптимизация, Фейсбук реклама, Facebook Ads, Google Ads, Digital, Web, Online Ads, London, BCC

The event format included exhibition stands/showcases, B2B meet and greet sessions, keynote speeches, panel discussions, workshops and networking.

The audience for the event comprised of:

  • Over 500 companies from across sectors
  • International businesses from all sectors
  • High-growth British companies interested in new markets
  • British brands with an international presence
  • Companies from abroad with an interest in the UK market
  • UK chambers of commerce and their members
  • British chambers and business groups located across the world
  • Business and international trade support organisations from the UK and around the world

The themes for this year include:

  • Getting goods and services across borders at a time of uncertainty
  • How will changes in Britain’s trade policy relationships impact on your business
  • The changing nature of global supply chains and the impact on exporters and importers

 

 

ExpandX Marketing & Web, Digital Marketing, Дигитален Маркетинг, Продажби, Реклама, Оптимизация, Фейсбук реклама, Facebook Ads, Google Ads, Digital, Web, Online Ads, London, BCC

ExpandX Marketing & Web, Digital Marketing, Дигитален Маркетинг, Продажби, Реклама, Оптимизация, Фейсбук реклама, Facebook Ads, Google Ads, Digital, Web, Online Ads, London, BCC

by ExpandX Marketing & Web

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ExpandX Marketing & Web winner of the 2019 Global Leader Awards by Clutch

ExpandX Marketing & Web winner of the 2019 Global Leader Awards by Clutch

At ExpandX Marketing & Web, our experienced marketing, sales, and web solutions teams offer top notch advertising and marketing strategy to our clients. Our expertise in digital marketing has earned us a 2019 Clutch award for the top advertising and marketing agencies. This award was given in accordance with Clutch’s latest research.

 

ExpandX Marketing & Web rated Top Marketing Agency for 2019

 

We are honored by this recognition, as it is a testament to our dedication to approaching every project with the intent to expand the capabilities of each of our clients. Clutch also recognized us as a top advertising and marketing provider in the hospitality, retail, and real estate sectors.

 

Clutch Awards, Clutch, Global Leaders, ExpandX Marketing & Web, Digital Marketing, Дигитален Маркетинг, Продажби, Реклама, Оптимизация, Фейсбук реклама, Facebook Ads, Google Ads, Digital, Web, Online Ads,

 

ExpandX Marketing & Web believes that great marketing creates feelings that people enjoy, remember, and talk about, both online and offline. Staying true to that belief has led to our success, which carries over into our automotive partners’ success

Our past clients have praised us for our brand management and punctual implementation of our ad campaigns. For example, one of our most recent reviews on Clutch showcases our ability to deliver excellent solutions within a given time frame.

 

 

Clutch is a B2B ratings and reviews platform that provides firm recommendations and buying options to businesses based on objective data-driven research and feedback that comes directly from our clients’ experiences. This feedback, as seen above, is then publish to each company’s profile.

Along with being highlighted on Clutch, we’re also featured on The Manifest, a Clutch sister site, as one of the leading agencies for advertising in Bulgaria. Visual Objects, another business resource that’s dedicated to creative and design companies, also lists us as one of the best ad and marketing agencies around the world.  

 

 

Thank you! To our clients, partners and friends!

 

To our wonderful clients and our friends at Clutch, we would like to say thank you for making this moment possible.  We have delivered great ROI to our clients from Europe, America, Middle East and Asia and also hosted one of the leading industry conferences. Why we do all that – for you – the winning businesses we work with.

 

 

So cruise on down to ExpandX Marketing & Web for your automotive company’s advertising needs. Contact our team if you’re interested in a potential partnership.

by ExpandX Marketing & Web

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ExpandX Marketing & Web | Web Summit 2019 overview

ExpandX Marketing & Web | Web Summit 2019 overview

Web Summit 2019: ‘Improve digital literacy’ to protect your data, says Brittany Kaiser

Improving digital literacy is key to protecting your online data from being exploited, whistleblower Brittany Kaiser told the Web Summit in Lisbon. Kaiser, a former employee at Cambridge Analytica, shot to prominence with the emergence of Netflix documentary, The Great Hack.

It claimed British firm Cambridge Analytica harvested data from millions of Facebook users via a “personality” questionnaire. This data was used to influence Donald Trump’s 2016 election campaign and the campaign of Leave.EU, which was pivotal in swinging the Brexit referendum.

“One of the biggest problems with data targeting is that we do not have digital literacy, a lot of us do not understand the types of technologies that we need to use to protect ourselves,” said Kaiser. “I’m sorry to tell you but if you had a Facebook profile before April 2015, you can’t get your privacy back, that data has already been bought and sold and traded around the world, and there’s no way out of the millions of databases that it’s probably on.”

Kaiser said she began using data in political communication in 2007 while working for Barack Obama’s campaign. But it was not until she began at Cambridge Analytica that saw another way this data could be used. “I got a presentation from my colleagues that worked on the Trump campaign and I saw the way data was used to target people,” she said.

Edward Snowden addressed the Web Summit in Lisbon, Portugal, this evening (November 4). Brittany Kaiser is slated to address the summit later this week. Snowden, a former NSA analyst, spoke via live link from Russia, who granted him temporary asylum after he released classified information from the US’ National Security Agency (NSA) in 2013.

Snowden’s leaks saw The Guardian newspaper report that intelligence services in the US and UK were tapping into the servers of internet firms to track the online communications of their citizens. ‘People being exploited’ “What do you do when the most powerful institutions in society have become the least accountable to society?” Snowden asked as he spoke about his decision to reveal information about government surveillance.

Snowden’s comments primarily centred around data privacy and the future of the internet. He called the EU’s General Data Protection Regulation (GDPR) a good start but said it should be about data collection rather than protection. In Snowden’s view, the basic system of connectivity to the internet needs to be changed. “It is not data that is being exploited, it is people that are being exploited,” Snowden argued, insisting that all the browsers and service providers are institutions of power that people should not trust.

The way we sleep, eat and retreat from the world around us is poised for significant transformation, David Eun, Samsung’s Chief Innovation Officer, told this week at Web Summit.

Eun presented a sketch of Samsung’s vision for the house of the future. The aim is to foster experiences on a foundation of technology and innovation, he said, “the likes of which we have never seen before.” With the advent of 5G, the percentage of connected devices in the home will continue to grow, “and in the near future, the question won’t be how many devices are connected. The question will actually be, how many devices are not connected.”

The use of voice assistants is forecast to triple In the future, “it’s conceivable that almost every device and appliance will have voice assistants built into them,” he says. “There will be around 8 billion voice assistants devices by 2023.”

Kitchen of 2025 no longer ‘just a kitchen ‘- Kitchens will become “an intelligent place that will provide families “the meal planning and preparation to enable a healthier and happier lifestyle,” he said. “They will become your nutritionist, your personal chef, and your shopping assistant” (Read more here)

 

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ExpandX Marketing & Web at the awards ceremony “Manager of the Year” 2019

ExpandX Marketing & Web at the awards ceremony “Manager of the Year” 2019

For another consecutive year the prestigious contest “Мanager of the year“ hosted by Manager magazine took place in a stylish awards ceremony attended by many notable figures with  business, cultural and political profiles. ExpandX I Marketing & Web, attended the event for a consecutive third year.

Svetla Nestorova, CEO and Chairperson of the Management Board of Bulstrad Life Vienna Insurance Group won the prestigious award. It is the second time that a woman wins the competition and it happened in the year when there is parity between men and women in the Final 10 list. The event was traditionally organized by The Manager Magazine and was hosted by the National Opera and Ballet.

Her name was announced by the President of the Republic of Bulgaria Rumen Radev. “We need individuals that can transfer information into knowledge, and knowledge into wisdom. The managers in this hall are exactly like that. I am happy and impressed that all the finalists tonight are Bulgarian managers. You are building the business to come as well as our next generation leaders. We, as a nation, need you because you inspire and develop the biggest national capital – the young generation,” said the President before giving the crystal award to the winner.

Among the other finalists were three more AmCham Bulgaria members: Maria Grashnova, CEO, Dentsu Aegis Networks, Vesela Ilieva, CEO, Unique Estates, Asen Georgiev, Regional manager, HP Inc. Bulgaria.

Congratulations to the rest of the finalists – Georg Zamanov, CEO and Member of the Board of Allianz Bank Bulgaria, Dobroslav Dimitrov, Executive Director, Imperia Online; Mariela Madzharova, Executive Director, Teletek Electronics; Radoslav Nikolov, Exective Director, SAP Labs Bulgaria, and Hristo Hristov, founder and owner of Discordia.

The other special award at the name of the late Prof. Lachezar Tsotsorkov “For the Regional Development” was given to Dimitar Galabov, Executive Director, Sutherland Global Services Bulgaria.

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“All of you, dear participants and finalists, are that part of the elite of our society that has the courage to believe and to transform faith and dreams for our better tomorrow,” said in his remarks the inspirator of the event and publisher of the Manager Magazine Vasil Mirchev.

 

ExpandX Marketing & Web

 

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