Тhe experiences are the most valuable currency of the digital world and in social media | Temelko Dechev | Bloomberg TV

Тhe experiences are the most valuable currency of the digital world and in social media | Temelko Dechev | Bloomberg TV

With no quality digital assets and digital presence businesses can not grow and can’t compete at all | Тemelko Dechev, Managing Partner, ExpandX Marketing & Web, in „Business Start” by BloombergTV

In order to expand globally, to reach new markets or to win market share the businesses should first be extremely specific about which countries, cities or regions they are willing to penetrate and why.

It is also extremely important to consider how well the specific niche is already developed. If so at all? That will define the marketing cost at awareness levels.

“I would recommend to those businesses who wish to conquer new markets, to have very well-prepared and outlined in details analysis of why would customers choose their products or services over the ones of the competitors that are already being bought.” Temelko Dechev said for Bloomberg.

As per the new tendencies and recent insights related to the marketing strategies he pointed out that in recent years clients are looking for complete, the so called A-Z solutions that equip the business with the full spectrum of marketing, advertising, digital presence, digital assets, web development and sales services.

Collection and processing of personal data is now done in a different way – the end customer has a choice.

Can marketing coexist with data privacy? Of course, all of the recent regulations really put limits on how digital marketers are able to use information to create a personalized experience for shoppers and customers. It’s no wonder that Gartner predicted that 80% of marketers will abandon personalization efforts by 2025.

Where it was once commonplace to track target leads through an entire sales journey, certain elements of the process are now starting to evolve to remain in line with certain global privacy restrictions. But there are many ways this all can be tackled in an extremely effective way both for the business and the end user.

Тhe experiences are the most valuable currency of the digital world and in social media

If we take video marketing for example this marketing tool is gaining so much speed in the recent years that not only businesses are taking advantages of it and add it to their marketing mix, but global giants and enterprises like Meta for example add this line of business as one of the main service tools: Reels in Instagram and LIVE videos by Facebook. There are so many other examples.

Businesses should invest in video marketing more than ever before. This is a key element of the marketing mix nowadays.

On another note, the role of the business development manager is important and a key element of the overall growth efforts but is far from enough if not supplemented and preceded by quality digital marketing, proper competitive positioning, engaging content mix and alignment of value proposition by the marketing and sales teams of a certain organization.  

If a business doesn’t have quality digital assets, content, image and competitive digital presence it is as if it does not exist at all.

„This is extremely important as businesses should stay ahead of their competitors on so many marketing, sales and business verticals. They should communicate, engage and connect with their potential and current audiences in a very authentic and genuine way. They should be there where the people are and spend time.” Temelko Dechev said.

More insights, trends and useful tips on how businesses can expand globally, align their marketing, sales and digital activities you can find in the video below, here or in this material Investor.bg.

Thank you

ExpandX Marketing & Web

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The Year in Review: 2021 by ExpandX

The Year in Review: 2021 by ExpandX

 

We are about to conclude 2021 as a very challenging, resourceful and successful year for us at ExpandX – expandx.com!

We have stretched our services reach even further, successfully serving clients from UK, Italy, Spain, Greece, Switzerland, Bulgaria, United Arab Emirates, Egypt, Qatar, Singapore, USA, Canada, The Netherlands, Germany, Israel, Russia, France, Turkey, Austria, Slovakia, Malta and other counties.

That is truly inspiring indeed!

We have served more than 20 types of industries, both B2B and B2C. We have engaged in exciting projects at SMEs, Start-up, Enterprise levels, and have further developed the professional delivery of all our major service lines through continuous investments in know-how, technology and education.

In 2021 we extensively delivered on the following service lines:

  • Websites development
  • e-Commerce and e-Shops development
  • Social Media Marketing Management
  • Video Marketing and Video Ads Professional Editing
  • Digital Ads Management and PPC
  • Content Marketing
  • Creative
  • Design (Web, 3D, Print)
  • Copy-writing (in 5 languages)
  • Branding and Brand Management
  • SEO
  • Marketing Strategy and Consulting
  • Sales Strategy and Consulting

We have helped many businesses create, grow and develop their digital assets, which all results in expanding their commercial activities and reaching out new target audiences and markets.

You can read some of the new reviews and testimonials added by our clients and review recent projects here: https://clutch.co/profile/expandx-marketing-web

We are also humbled by all the awards our team have won!

  • Award 2021 – Awarded Rank #13 (among 1000+) at the Global Leaders in Advertising and Marketing ranking of The Manifest
  • Award 2021 – Top advertising agency (New York City) – among Top 100 Advertising Agencies in New York City
  • Award 2020 – Top B2B Services Provider – Top B2B Developer (Web & Marketing) for the Year 2020
  • Award 2019 – Top marketing agency – ExpandX Marketing & Web winner of the 2019 Global Leader Awards

We are forever grateful to all our clients, partners and team for all the trust, efforts and hard work put in all the projects we embarked on in 2021!

We also have very exciting news for the new year which we will be sharing in January 2022!

We wish you health and business prosperity! Stay tuned…

 

ThanX

ExpandX Marketing & Web

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What should you plan for your Digital Marketing Strategy in 2022?

What should you plan for your Digital Marketing Strategy in 2022?

 

This article is going to talk about Digital marketing strategy and what you should plan for your Digital marketing strategies in 2022. Digital marketing has been around since the internet first started, but it is only now becoming a focus of businesses ever since more people have joined online social media platforms. It works with many different types of websites from Google, Facebook, LinkedIn, Twitter, and Instagram. Digital marketing requires careful planning from your company before jumping into this type of advertising because there are gains and losses that come with it.

In order to gain an advantage over your competitors, Digital marketing is the way to go. Digital advertising lets your business have a higher level of reach, interact with potential customers, and get insight into customer behavior, which helps you know what they want to serve them better in the future. Digital marketing has definitely become an essential part of companies’ strategies in 2021, but what does Digital Marketing Strategy look like in 2022? Let’s find out.

 

Digital Marketing in 2022:

Digital marketing is a crucial part of any business plan. Digital marketing in 2022 will be even more important. Digital marketing started out as a way for businesses to use technology to better connect with their potential and current customers.

Still, it has evolved so much over the past decade that many have come to see digital marketing as its own industry. Digital Marketing Consultant Jonathan Weber said, “As digital technologies proliferate throughout society, they become increasingly intertwined with culture and society.”

 

Digital Marketing in 2022 should help you reach a larger but targeted audience in a short time:

Unlike organic reach, using marketing channels, you can reach your potential customers with ease and in no time. Digital Marketing channels are paid marketing that you can promote your business across different social networks.

Digital marketing is a way in which companies and individuals can reach potential clients through Digital Media such as the Internet, Social Networks, Mobile Phones, Web TV, and Digital TV. Digital marketing delivers faster returns when it comes to ROI [return on investment].

Digital marketing has become a phenomenon that people can’t miss out on. Digital marketing will continue to be used by companies and marketers to connect with potential customers and boost their sales in 2022 as well as during the next decade.

Digital Marketing Channels:

Digital marketing evolved from online marketing into something bigger. Digital marketing is marketing that uses digital technologies, like the internet or mobile devices, to reach your target audience and convince them to buy your product or service.

Digital advertising takes many forms, including display ads, email campaigns, videos on social media sites, search engine optimization (SEO), search engine marketing (SEM), and many more ways of reaching your customers.

 

Digital Marketing in 2022 is all about mobile marketing:

Digital marketing efforts are becoming more focused on mobile devices. Digital marketing use on mobile devices is currently 10x higher than it was just a few years ago.

The digital landscape has continued to evolve, and the way that people use their mobile devices has become increasingly diverse. Digital media consumption habits, such as browsing content, shopping for products and services, watching videos, and playing games, have all shifted from desktop computers to mobile devices.

Digital marketing strategies are evolving to reflect the new digital reality where consumers seek information and connect with brands through mobile devices.

 

To succeed in 2022, you need to be active on Social media:

 

Social media has become more popular than any electronic media, and if you wish to excel at marketing your brand, you should learn to make it work for you. Using social media to market your brand or service should be part of your Digital Marketing.

 

Conclusion:

Digital marketing is all about making your brand noticeable through Digital Media. Digital marketing uses digital technologies to deliver promotional messages or build relationships with customers or stakeholders. Digital marketing in 2022 will be more targeted and personalized.

It makes it easier for businesses to get their brand or product seen by consumers, and Digital Media is the way this marketing has been achieved. Digital Marketing will continue to be used by companies and marketers to connect with potential customers in 2022 and onwards.

 

ThanX

ExpandX Marketing & Web

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5 Marketing Tips for E-Commerce Businesses In 2022

5 Marketing Tips for E-Commerce Businesses In 2022

 

Digital marketing and, in general, online marketing is growing in complexity, and it is becoming more and more challenging to do things by yourself. Digital ecosystems like Amazon and Google provide many tools for Digital marketers, but selecting the right tool can be complex.

In this article, we will talk about what we believe are the “must-haves” when you are developing your Digital Marketing strategy in 2022 and how Digital marketing in 2022 will look like for eCommerce businesses.

 

1. Have an engaging, functional, modern, informative, and minimalist website

It is important to have an engaging and modern website in 2022. Digital Marketing has been around for quite a while, Digital marketing agencies are very experienced, and there will be no room anymore for poorly designed websites.
The engagement of users on the website should be the top priority in order to increase customer satisfaction and improve user experience.

The layout of your website, call-to-action, and general user experience is very important.
The Digital agencies you are working with should know how to design a good website for Digital marketing purposes. You can also do it by yourself, but make sure they know mobile-friendly websites since mobile internet usage is growing faster every passing day.

2. Create and communicate a good marketing mix:

In 2022 your focus should not only be on a single item. You should create harmony among different things to help you achieve success.

As an eCommerce platform in 2022, make sure you have a competitive edge:

Price (stay competitive at least at the beginning or during Promo periods):
The easiest way to convince someone to buy your product is to ensure and show them that you are selling the same quality product at a lower rate. That’s how you will garner trust among your potential customers. The idea here is to create a comparison between products of similar quality and show that you are offering the same product at a lower rate. Digital marketing is one way to communicate this message effectively. You can also use content marketing or PR to help spread the word about it. However, this can be hard, especially when you are competing with giants.

Promotions:
You can compensate for the price by offering something extra, like free batteries or better customer service. Digital promotions are not only more effective for this but also easier to control. Digital marketing is the best way to showcase this message. If people know that your company or product has an excellent track record in rewarding customers with special offers, then they are likely to trust you more and might even be compelled to purchase from your brand.

Unique Products with Added Value:
To become a better and well-known e-Commerce business in 2022, you should research and offer better and unique products. e-Commerce products can be changed or edited whenever needed, unlike other product types. Digital channels are the best way to advertise amazing products. Digital marketing is relatively inexpensive and should be used to bring customers in with the uniqueness that you offer. Digital marketing strategies will help to get your targeted customers involved in what makes you different, which should lead them to purchase.

Marketplace or own eCommerce Store:
It is debatable whether to sell on Amazon, eBay, or Facebook marketplace or even make your own eCommerce site in 2022. Well, this was a debate of the past. In our opinion, sell wherever you can.

 

3. Be consistent with your content strategy mix (text, visuals, video – embrace it all)

 

An effective content strategy helps you communicate with your customers in a more relevant and consistent way. Digital marketing is all about consistency, but only when it’s done right. Digital channels are the most important ways for businesses to get their message out.

Digital content goes beyond just email, social posts, or website pages; it includes everything that can be found online – even things that aren’t directly associated with your brand. Digital content is any type of media that has been digitized, anything from a blog post to a picture on Instagram.

 

4. Mix paid and organic content to develop your marketing funnel:

Developing a marketing funnel is crucial to any Digital Marketing strategy. A well-thought funnel will guide you up the tiers, which will maximize your investment and increase customer satisfaction.

Building a consumer-friendly website with engaging content is step one of any Digital Marketing strategy because it puts your product or service front and center in front of potential buyers (and your potential competitors).
Creating an effective Digital Marketing funnel with the right mix of paid and organic content (or native advertising) is crucial to creating a good Digital Marketing strategy in 2022.

Investing too much money in one channel will not give you satisfactory results, neither will be investing too little in another. Both are equally bad Digital Marketing strategies.

 

5. Re-target your prospects and develop minimum Customer Service Management Standards

 

One common problem with e-commerce businesses is that they are too egoistic. They focus on how much money they will make but forget about the customer’s experience, which is very important for higher conversion. Make a set of rules for your eCommerce business and stick to them. Make them customer-centric without hurting your business.

In conclusion, the best of 5 Marketing Tips For E-Commerce Businesses In 2022 is to stand out from the crowd. The competition online is fierce, but you can score big if you establish yourself as unique and customer-centric.

 

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ExpandX Marketing & Web

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ExpandX Marketing & Web Recognized as a Global Leader Agency in Advertising and Marketing

ExpandX Marketing & Web Recognized as a Global Leader Agency in Advertising and Marketing

ExpandX Marketing & Web earns an Award in the Global Leaders Marketing and Advertising Agencies List of the Manifest

For years, ExpandX Marketing & Web has been providing value to its clients through meticulous and results-driven digital marketing, and web development solutions. Our mission is and always remains to grow alongside our clients and partners focusing on their digital transformation and business growth. For that reason, we’re proud to announce that we’ve been recognized as a Global Leader, ranked #13 among 1000+ agencies in the space of advertising and marketing by The Manifest. According to the company listing resource, we’re among the most reviewed global leaders in this field!

Our clients business growth means we grow as well

For years, we ourselves have made an impact on the businesses we engage with. Our expertise in developing and enhancing anyone’s digital presence has helped our clients widen their reach (globally) and increase their revenue.

By developing well-aligned solutions, services portfolio and crafting engaging content, we’re able to draw in and convert leads for our partners! Our success as a digital marketing firm is evident in our 5-star Ratings on Clutch.

During the last years we have worked on various projects related to website development, digital marketing, web design, e-commerce, video marketing, Facebook ads, Google ads, Instagram ads, LinkedIn Ads, YouTube marketing, Social Media Marketing, SEO, content marketing, branding and brand awareness, sales strategies, sales automation and more.

The Manifest announces the most reviewed global business leaders in the advertising and marketing industry. We’re honored and proud of this award because it shows our team’s collective dedication to our mission. Furthermore, we’re thankful to our partners and clients, for taking the time to leave their honest feedback about the quality of our work.

Some of our most recent reviews:

A data-driven and supportive partner, ExpandX Marketing & Web makes an effort to explain their strategies to the client to ensure a transparent workflow. They have proven their dedication to providing the best results for the client through their hands-on approach and receptiveness to feedback.

— Arnold Abraham, CEO | ArnoldCode Academy | Germany | read more here

Thanks to ExpandX Marketing & Web, the client has gained considerable interest via LinkedIn, with their website receiving positive feedback as well. The team continues to give valuable suggestions and digital marketing advice. The client commends their superb communication and world-class services.

— Jurgen Klaus, CEO | Innov8 AG | Switzerland | read more here

Thanks to ExpandX Marketing & Web’s efforts, the company is now perceived as a credible leader in their market by their competitors. They have firmly established their business online and are garnering a consistent flow of inquiries from prospective clients.”

— Richard Hart, Managing Director | Amplify Financial Services | UK | read more here

Clutch is an US established B2B review and rating agency based in Washington, DC. It’s a market research firm that publishes credible content relating to the IT, advertising, marketing, production, and financial services industries. Every year, they hold an awards round to commemorate the best service providers from the aforementioned sectors.

The platform is an independent reviews and ratings platform that uses a unique verification system that only allows legitimate information on their website.

Globally local. Expanding businesses.

While we stay humble and thankful wee would like to take this opportunity to thank out clients, and of course to our outstanding team! 

You can learn more about our services here or read our blog with our most recent articles dedicated to digital business, e-commerce, marketing, web development and other trends of the online businesses.

ThanX

ExpandX Marketing & Web

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