Google recently announced the launch of Side Rail Ads – a new ad format by AdSense that “sticks” to the sides of webpages as users scroll.
According to the official announcement by the AdSense Team, for users who have enabled the Anchor Ads option, side rails will automatically start to appear on your site after December 13, 2022. Time will tell whether this format further benefits users or is just another superfluous update.
What Are Side Rail Ads?
Side rail ads are essentially sticky ads that appear on the sides of the pages as opposed to the bottom or top of the pages. Like sticky ads, side rail ads stick to the screen as a user scrolls.
However, unlike sticky ads, side rail ads only appear on widescreen devices like desktops. And even then, they only appear if there is a wide enough margin on the sides of the page.
How to Enable/Disable Side Rail Ads on AdSense
According to Google’s announcement, “If you already have anchor ads turned on, side rails will automatically start to appear on your site after December 13, 2022.”
If you prefer not to show side rails, you can turn off the option in your “Auto ads” settings.
Finding new customers for your business
Because side rail ads take up ample room on the page and stick to the page as users scroll, their viewability rates are very high.
When ad viewability is high, it means that users have a larger chance to be exposed to and interact with an advertisement. Advertisers spend more on ad units with higher viewability rates because this increased exposure increases the probability of success for their campaigns.
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