{"id":5130,"date":"2021-03-02T11:49:30","date_gmt":"2021-03-02T11:49:30","guid":{"rendered":"https:\/\/expandx.com\/online-marketing-in-zeiten-von-corona\/"},"modified":"2021-03-02T13:56:06","modified_gmt":"2021-03-02T13:56:06","slug":"online-marketing-in-zeiten-von-corona","status":"publish","type":"post","link":"https:\/\/expandx.com\/de\/online-marketing-in-zeiten-von-corona\/","title":{"rendered":"Online Marketing in Zeiten von Corona"},"content":{"rendered":"<div class=\"et_d4_element et_pb_section et_pb_section_0  et_pb_css_mix_blend_mode et_section_regular et_block_section\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_d4_element et_pb_row et_pb_row_0  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_0  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_0  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3><strong>Wie hilft uns Online Marketing in Zeiten von COVID-19?<\/strong><\/h3>\n<p><strong><\/strong><\/p>\n<p>Die COVID-19-Pandemie und die Schlie\u00dfungen auf der ganzen Welt hatten und haben weiterhin eine katastrophale Auswirkung auf viele Unternehmen verschiedener Branchen - Einzelhandelsgesch\u00e4fte, Hotels, Restaurants haben zum Teil 100 prozentige Umsatzr\u00fcckg\u00e4nge.<\/p>\n<p>Infolgedessen haben gro\u00dfe und kleine Unternehmen ihre Digitalisierungsaktivit\u00e4ten intensiviert, neue E-Commerce-Webseiten entwickelt oder bestehende verbessert und nach neuen M\u00f6glichkeiten gesucht, mit ihren Kunden \u00fcber verschiedene digitale Kommunikationskan\u00e4le in Verbindung zu bleiben.<\/p>\n<p>Die Pandemie hat tats\u00e4chlich die Projekte angesto\u00dfen, die wahrscheinlich erst in einigen Jahren umgesetzt worden w\u00e4ren. Wir sehen, dass immer mehr der digitalen Transformationsprozesse, die schon seit Jahren auf der Agenda stehen, nun dringend auf die obersten Priorit\u00e4tenlisten von Unternehmen, Konzernen und Firmen gesetzt werden.<\/p>\n<p>Da die Pandemie immer noch aktuell ist, legen wir im Folgenden dar warum Online Marketing nun der \u201eRetter\u201c sein kann und welche konkreten Vorteile bietet es den Unternehmen.<\/p>\n<blockquote>\n<h3><strong>Heutzutage ist es bei weitem nicht genug eine Website zu besitzen.<\/strong><\/h3>\n<\/blockquote>\n<p>Vielmehr muss \u201eein effizientes Content-Reich\u201c entwickelt werden. Zum einen m\u00fcssen die Informationen auf der Internetseite sehr leicht zu finden sein. Zum anderen muss auf viele Mikro-Details geachtet werden, die Ihre Internetpr\u00e4senz als Gesamtbild in den Augen des Publikums ansprechend wirken lassen. Die technischen Features, das Design, UX, UI, Content, Keywords und andere Faktoren sind entscheidend f\u00fcr den Unternehmenserfolg.<\/p>\n<p>Sehr wichtig ist es au\u00dferdem, dass der gelieferte Content mit der Kommunikationsstrategie Ihrer Marke und den Bed\u00fcrfnissen der Zielgruppe harmoniert. Dabei sind Feingef\u00fchl und Empathie von erheblicher Bedeutung.<\/p>\n<blockquote>\n<h3><strong>Es gibt diverse M\u00f6glichkeiten<\/strong><\/h3>\n<\/blockquote>\n<p>wie Sie mit Ihrem Publikum interagieren k\u00f6nnen. Es h\u00e4ngt haupts\u00e4chlich von der Zielgruppe ab welche Kommunikationswege am besten geeignet sind. Wenn Sie zum Beispiel ein B2B-Unternehmen sind, sollten Sie auch die Nutzung von professionellen Netzwerken wie Xing oder LinkedIn f\u00fcr Ihre digitalen Marketingaktivit\u00e4ten in Betracht ziehen.<\/p>\n<p>B2C-Produkte oder -Dienstleistungen, die einen Endverbraucher bedienen, sollten dagegen \u00fcber die Nutzung von Facebook, Instagram oder Tiktok nachdenken.<\/p>\n<p>Erfolgreiche Marken wie Oreo, Pepsi und Maybelline setzen vermehrt auf verschiedene Tiktok-Challenges. Solche Kampagnen k\u00f6nnen heutzutage viral gehen und den Unternehmenserfolg entscheidend beeinflussen.<\/p>\n<p>Eine ansprechende, leicht verst\u00e4ndliche und kreative digitale Marketingstrategie ist heutzutage die Schl\u00fcsselkomponente f\u00fcr erfolgreiche Unternehmen.<\/p>\n<p>Der Einsatz von digitalen Marketing-Tools und Werbeplattformen wie Google Ads und Facebook\/Instagram-Anzeigen f\u00fchrt zu optimierten KPI-Messungen und einer deutlich effizienteren Verteilung des Werbebudgets als z. B. bei herk\u00f6mmlicher TV- oder Radiowerbung.<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 14px; text-align: justify;\">ThanX<\/span><\/p>\n<p style=\"text-align: justify;\">ExpandX Marketing &amp; Web<\/p>\n<p style=\"text-align: justify;\">By the way, did you<strong> DOWNLOAD<\/strong> our<\/p>\n<p style=\"text-align: justify;\"><strong>FREE Marketing Strategies Booklet?<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>Download <a href=\"https:\/\/mailchi.mp\/d836d9043c0e\/expandxmarketingstrategiesbooklet\" target=\"_blank\" rel=\"noopener noreferrer\">HERE<\/a><\/strong><\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"size-large wp-image-797\" src=\"https:\/\/expandx.com\/wp-content\/uploads\/2018\/11\/imgpsh_fullsize-1024x546.png\" alt=\"ExpandX | Marketing &amp; Web\" width=\"1024\" height=\"546\" srcset=\"https:\/\/expandx.com\/wp-content\/uploads\/2018\/11\/imgpsh_fullsize-1024x546.png 1024w, 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