Currently at the office we’ve been loving to sip on a cup of hot and delicious tea to warm us up during the winter time.
Especially, one particular brand you may or may not have heard of – Pukka Herbs tea ! It’s a UK-based organic herbal tea and supplement company and it is a great example of how a smart branding strategy will help you market your product or service.
So, make a cup of tea and see which are the 5 crucial points to follow when creating and marketing your brand.
As we already discussed in our previous blog post, brand identity is absolutely critical to a business. It’s the bundle of thoughts, feelings, actions and impulses that people have when they hear about your brand.
And Pukka is absolutely aware of that as it manages to position on the market as a premium tea brand striving through the incredible power of plants to inspire you to live a more conscious life.
Emotional branding and storytelling in marketing are a powerful way to breathe life into your brand. By giving your products and services an identity, by capturing and sharing different stories aligned with your products, you can take your target audience on a journey not only use your product but rather experience it.
Which brings us again to the point that good branding is all about forming a personal connection with your customers. And don’t forget that company stories must be authentic, creative and inspirational.
Pukka Herbs has managed to incorporate this tactics in their brand and mission statement by saying that every cup of their tea has its own story and that it is a whole journey to create their delicious teas.
The brand has successfully jumped on the bandwagon during the last few years for a healthier lifestyle. People are becoming more aware of what they eat and drink, so through people’s emotions and impulses the tea brand has positioned itself as a sustainable brand using only organic ingredients to reduce carbon footprint – one cup of tea at a time.
4. DIMENSIONAL MARKETING: NEW RULES IN THE DIGITAL ERA
In simpler times, the four Ps—product, price, promotion, and place—served us well as the fundamental elements of marketing. Today, many companies are adding a whole new set of dimensions—engagement, connectivity, data, and technology or in other words to market to the individual instead of the masses and to create personalized experiences.
Together, these new dimensions lead us to the era of dimensional marketing.
Pukka is a great example of how dimensional marketing works by creating a personal connection with its customers and leaving a positive attitude and thoughts within them.
That’s how I learned about Pukka and that’s how you now know about the brand !
5. EMOTIONS AND FEELINGS
The bottom line of all this is how the superstar in this whole marketing story, his Majesty the Client, will get his emotions and feelings engaged in a long-lasting, positive and unique experience around the sublime privilege and satisfaction to have had the opportunity of sipping Pukka sips.
Can you say the same for your business ?
Digital Marketing Specialist
By the way did you DOWNLOAD our
FREE Marketing Strategies Booklet ?